With Apple’s much-anticipated keynote happening today, a list of the most popular iPhone and iPad Apps has been released. We take a look at the iOS App Store’s history and your favourite apps in the past five years.
Today Apple announced three things coming this spring: an updated Apple TV, a gigantic iPad and new iPhones. With the iOS9, it’s extraordinary to see how far the iPhone has come in less than a decade.
When the original iPhone was released in 2007, there was no App Store at all. In 2008, the App Store was first launched with only 500 apps. That number has grown to over a million apps that are creating mobile experiences, enriching and empowering our lives.
So what are the iOS Apps that have stood out from the crowd to top the App Store rankings?
The latest report from analytics firm App Annie have crowned the most popular iOS apps of all time. We review the top downloaded and grossing apps to see how they have become so widely used today.
Top Apps by Downloads
Facebook, Google and Apple dominate the list of the top 10 most-downloaded apps with 8 of the spots. Facebook alone claims 4 of the spots. Along with their main app coming in first, others on the list include Facebook Messenger, Instagram and WhatsApp. Skype and Twitter are the only apps from other companies, coming in at fifth and ninth place, respectively.
So what do these rankings tell us about the iOS app market?
Well, they do reveal that even as iPhones are updated and operating systems evolve, user habits have not changed much in the past few years when it comes to our favourite apps. Although most of the apps featured in the top 10 are over 4 years old, they all continue to attract millions of downloads per month.
Also of note is that over half of the apps are based around strong social networking and sharing features. This should be no surprise when most users install social apps first after getting a new iPhone or iPad.
Top Apps by Revenue
When it comes to the apps that make the most money, the top 10 is a lot different from the All-Time Downloads, with Skype being the only one featured on both lists. However, the winners on this list seem quite logical considering that most of the top-grossing apps are entertainment and dating apps.
When compared to the top-downloaded apps, the top-grossing apps are represented by a much wider selection of companies, with LINE being the only one to claim multiple top 10 spots. As noted by The Cheat Sheet, Pandora Radio’s top ranking was driven by the US, which contributed practically all of it’s revenue.
At $9.99, Apple’s word processer Pages is the only app featured that generated revenue entirely from paid downloads. All the other apps on the list apply a variation of the freemium model. To find out more about the monetisation models you can apply to generate app income here.
Top Apps by Usage
Using the top 10 most-downloaded and highest-grossing lists, all of the most popular iOS apps were compared based on monthly active users (MAU).
When it comes to app usage, many of the most downloaded and top revenue apps are also ranked in the top 10 by MAU. The exception here is China where, quite remarkably, none of the 19 apps in the download and revenue rankings are among the top 50 apps by MAU. This can be attributed to users in China having a strong preference for local apps that provide similar functionality to their global App Store counterparts.
Everyone has their personal favourite apps. Then there are those universal ones that seem nearly required for every iPhone and iPad, e.g. Facebook. You might have guessed the most popular apps correctly or been close, just by looking at your phone.
Also note that apps with strong social and sharing features take up over half of the top 10 most-downloaded list. Referred as ‘The App Effect’, mobile users are looking for the next app experience that will change their lives. The most popular iPhone and iPad apps provide this.
So what are some of your favourite iOS apps? Let us know in the comments below.