Are you a Female Founder ready to Kick Some Serious Startup Goals?!

Then the Boosting Female Founders Initiative by the Aussie Government could just be the kickstart you’ve been looking for!

Female-owned and led businesses that have a product or service that’s marketable and expandable into the local and global markets could be eligible for this awesome initiative. If at least 51% of your business is owned and led by a female, getting approved for this grant could give you the wings to launch your own startup business! 

So let’s get into the nitty-gritty, what does this program include?

This initiative was introduced to give female entrepreneurs financial aid to help grow their startups and give it the push that it needs to expand into both the local and global markets. 

Grants that are co-funded are on offer between $25,000 and $400,000. Up to $80,0000 is available over and above that if the additional eligibility criteria is met (eg- minorities or regional groups). The grant amount will not exceed more than 50% of the total eligible amount forecasted to be spent on the project. If the additional eligibility criteria is met, then you may get up to 70%.

Apart from the financial aid, if you’re eligible, you get assistance and support in the form of mentoring and expert advice. How good is that!

 So what’s the government’s aim with this initiative? 

  • They want to provide female business owners with the tools to help them grow their business into national and international markets.
  • They want to assist them in overcoming the obstacles they may face in relation to getting access to sufficient finances to expand their startups.
  • They want to diversify the startup founders group 
  • They want to encourage and enable female entrepreneurs to become more self-sufficient.

An eligible project must have a minimum of $50,000 in expenditure and should be expecting to get the ball rolling around November 2021.

Also, the last date to submit an expression of interest is the 22nd of April 2021, so you’ll need to act quickly. 

If you need general advice around this initiative or assistance submitting an application give us a call on 1300 277 434 and we can book in a confidential Discovery Session to explore your options. 

Support Australia’s Bushfire Relief Effort

What’s happening in Australia is unprecedented. The raging bushfire has killed 18 people, exterminated almost $500 million animals and has ravaged twice the area of the Amazon forest fires. The massive bushfire is now visible from space, engulfing the size of 50 New York cities. The fires are burning in all 6 Australian states, have destroyed hundreds of homes and have laid waste vast swathes of bush and forests.

Apocalyptic scenes in the town of Cobargo after bushfire ravaged the town

Source: CNBC

Grave fears for the globally beloved species of Koalas after estimated 25,000 killed

4500 2
Source: CNBC

Firefighters battling the fire at Tomerong

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Source: CNBC

Thousands of people, tourists and wildlife are in need of help as extensive wildfires continue to roar with no sign of slowing down. The Australian Navy is bringing supplies and aid to families trapped off the coast while firefighters are battling the flames from all fronts. Hope is not lost as Australians are known for their empathy and support in times of need as it is the 4th most charitable country in the world! It’s time for Australians like you and me to step up and aid their efforts. As an Australian firm, we appeal to all our readers to join us in our fundraising effort and support our country during these trying times.

Please visit our support page with resources and vetted donation links.

Launchpad Listed As Top Australian App Development Company

With the recent shifts in the app development market, there has never been a more important time for an app developer to represent stability and trust. Launchpad is fortunate enough to be in this position, having been recently featured as one of the top app developers in Australia.

This recent achievement is currently being showcased on the Clutch website, which is a B2B ratings and review firm based in Washington, D.C. Because business reviews have such a large impact on consumer decision making, it is great that Clutch provides a first-class platform for consumers to read client testimonials, case studies, and objective quantitative data.

Launchpad App Development owes a big thanks to our clients for their reviews and cooperation.

The Founder & CEO of Buddy & Co Australia left the following Clutch review:

“The app fulfilled all requirements and garnered positive user feedback. Launchpad App Development maintained a seamless workflow throughout the project, delivering with diligence and willing to try new technologies. The team remained professional when stressful moments arose.”

You can check out all of Launchpad App Development’s other reviews on our Clutch Profile.  

Also check out our reviews on Clutch’s sister site, The Manifest, which differentiates high performing companies from the rest and publishes its results in intuitive and highly viewable lists.

Since 2015, Launchpad has strived to work from ideation to publication, with the creation of successful apps through consultations on commercialization and providing solutions to tech startups. Launchpad’s ultimate focus is on maximizing revenue for our clients, and our team tirelessly pursues creative solutions to achieve this outcome. The ratings and reviews featured on Clutch and The Manifest, help us to continue providing this quality of service to more people each and every day.

5 Australian Entrepreneurs that had an idea and made it happen

Have you got some good business ideas?

Well, you don’t need a million ideas, you just need one!

Here are 5 Australian Entrepreneurs who had one idea and ran with it… all the way to success.

Not to say they didn’t have their ups and downs but one thing they all had in common is a little resilience and a lot of perseverance.

Don’t want to scroll? Just click the Australian Entrepreneur you want to read about below.


Naomi Simson

From: Rural Councils Victoria

Naomi Simson. Enough said.

Simson started out in her front room at home with $25,000, an old computer, and a desire to see everyone having fun and wonderful experiences. That room is where RedBalloon was conceived 15 years ago.

She had no experience in business, but she did have a clear vision. Simson dictated her life and didn’t let it dictate her, leading her to the success of RedBalloon we all see today.

RedBalloon is an online experience retailer that has over 3,500 experiences and is generating over 60 million dollars in revenue per annum.

Simson hasn’t had it easy, developing a website selling experience for money in a time that ‘no one trusted the internet’… it all sounded a bit dodgy.

For the first 2 years, Simson called customers directly to ask about their experience with RedBalloon and had nothing but negative feedback. While some of us may have given up after receiving these unfavourable results, Simson was not one of those people. This just made her work twice as hard to pursue her end goal.

She has always been a firm believer of live what you do, and this comes through in every aspect of her personal and work life. We can all strive to bring the same level of work ethic to our workplace everyday.


Adam Garone

From: Melbourne University Magazine

Adam Garone. What a man and what a moustache.

Ever heard of the Movember movement? Ever wondered how that came about?

A few blokes, some beers, and a handful of jokes about moustaches.

They wanted to bring Moustaches back …. and they did, but for a cause.

Growing a moustache in November ended up not being just a laugh with the boys but an actual movement to fundraise for prostate cancer research.

It started in Australia, later spreading to New Zealand and from the success in these 2 countries, Garone and his team wanted to take Movember global.

However, there was trouble in paradise after pushing his company a little far too fast.

Garone encountered some setbacks initially on the international level.  After expanding to America and expecting the same outcome as Australia and New Zealand.

Sadly the lack of ambassadors on an International scale was the root of Garone’s problems to meet the needs of a global brand.

After 3 years of constant hounding and chasing support he ended up creating a network of 450,000 Movember ambassadors who raised over 80 million dollars for men’s health awareness in 2017 alone.

Adam Garone’s original starting point was similar to a few of our nights out, just some friends having a few laughs, but through his passion, he created a movement to promote awareness for men’s health.

Will you or someone you know be taking part in Movember this year?


Australian Entrepreneurs Justin Butterworth

From: Twitter @ButterworthJust

Who knew there was something before Airbnb. Let alone an Australian owned and created a company.

Well, Justin Butterworth started Rentahome in 1999, 10 years before Airbnb was even pitched.

You could say Butterworth pioneered online holiday rental properties.

He sold his house and everything he owned and started renting for the sole purpose of understanding what the rental game was all about and how he could change it.

There’s a lesson we could all learn from Butterworth’s actions here. In order to provide something of value to our customers, we each have to know what our customers truly need. By becoming one of his own customers, Butterworth could start generating ideas for how to meet that need.

Unfortunately, Butterworth had no idea how he was going to adjust the once fragmented rental home world, but came up with the idea of a website that people could pick someone else’s home to stay in temporarily.

Butterworth’s first booking gave him the extra incentive to take his idea nationally and then later globally.

In 2007 Justin Butterworth sold Rentahome for 29 million dollars…

From selling his home and everything that went with it, to 29 MILLION DOLLARS!!

Butterworth believed in his idea and his passion to change the rental game forever. But his passion for innovating didn’t just stop with Rentahome. He is currently developing an app called Snug, which cuts the paperwork out of renting.

Truly, Justin Butterworth has found the industry he is going to change for the better, and nothing is going to stop him from doing so.


Australian Entrepreneurs Emma Welsh & Tom Griffith

From: Emma & Tom’s 

Emma & Toms. Fresh, premium juices. hmmmmhmmmm.

Emma Welsh is the co-founder of Emma & Toms juices. Welsh has never shied away from the fact that starting and running your own company was hard and took a lot of courage.

Getting an outsider to trust and believe in something that you wholeheartedly believe in was one of Emma Welsh’s biggest struggles.

She got knocked back numerous times and had huge production issues, but after spending a few years learning the ropes, Welsh was even more determined to provide Australia with top quality, minimally processed juices.

After pursuing the right people Emma & Tom’s juices came to life and is now being retailed in over 5,000 independent supermarkets, cafes, and delis.

See what a little faith can do?

This is the last female for this post but here are 7 Kick-Ass Inspirational Female Entrepreneurs


Andre Eikmeier

From: Life Hacker

You won’t be able to find people who love wine more than Vinomofo.

Vinomofo was an idea thought of by Andre Eikmeier in his garage. He loved wine and wanted everyone to feel like a wine connoisseur because everyone deserves good wine.

He describes his own company as ‘the friend that knows everything about wine’, which has always been the goal from day dot.

Eikmeier started off strong finding suppliers for his company. However, that took a turn when bigger companies threatened to drop the suppliers accounts if they continued the business.

There was no way Vinomofo could compete with big-time retailers such as Dan Murphy’s, creating one of the first big hurdles for Vinomofo.

Vinomofo struggled for a while, running out of resources, both financial and employees, the company partnered with Catch Of The Day, an online retailing website.

There were positives and negatives for this move. On the one hand, Vinomofos profit margin was soaring but on the other hand, they were moving away from their original goal.

Eikmeier decided to buy it back for a zero balance.

Sure they had no money but the integrity of the business was more important.

Vinomofo found satisfaction in selling wine to people who actually enjoyed good wine, but didn’t have the whole picture on how to do this.

The team started from scratch again, but with a lot more knowledge of how to get where they wanted to be.

Over the past 3 years, Vinomofo has grown to a company with a run rate of over 50 million dollars, 450,000 members, and a team of over 100.

5 Australian Entrepreneurs that had an idea and made it happen. Launchpad App Development. Naomi Simson: Naomi Simson is the brilliant mind behind Red Balloon, an online experience retailer that does $60 million in revenue per annum. Adam Garone: Adam Garone started the global prostate cancer fundraising movement known as Movember. Justin Butterworth: Justin Butterworth pioneered online holiday rentals 10 years prior to Airbnb. He built his business, Rentahome, Which was sold for $29 million in 2007. Emma Welsh: Emma Welsh is the co founder of Emma & Tom's Juices, a high quality juice business that is currently being distributed across 5,000 independent supermarkets, cafes, and delis. Andre Eikmeier: Andre Eikmeier is the founder of Vinomofo, a business that, despite being bought back from Catch of The Day for a zero balance, currently has a run rate of $50 million.


There you go, 5 Australian entrepreneurs that had an idea and took it all the way to the top.

Lessons are always learnt from positive and negative experiences, the way we chose to respond to them is how we determine our future.

Through perseverance and hard work, anything is possible, it’s just up to you to determine how much you want it.

Have you got some other Australian entrepreneurs you’ve learnt valuable lessons from? Let us know in the comments.

And now that your mind is ticking, here are some resources to help you get started.

The 5 Best Tips to Improve Your Cognitive Performance

Are you interested in becoming an entrepreneur or starting a small business?

Do you want to make a difference in the world and create something of value?

To increase your likelihood of success, you need to be performing at your best!

This requires paying attention to, and addressing, all of the aspects in your life that impact your cognitive performance.

Sounds like a lot of work? Well don’t worry, we did our research and found the most important areas you need to focus on.

This article will give you the 5 best tips, based on scientific findings, to achieving your best possible cognitive performance and give you that extra edge!

So how can you get your brain performing at its best?

Read on to find out!

Don’t want to scroll? Just click on a heading below and be taken straight to that tip

1. The Basics

Exercise is an important part of improving your cognitive performance. Try to make sure you are getting 7-9 hours of sleep every night.

First things first, let’s get the basics right to unlock your ultimate level of natural energy, concentration, memory, and creativity.

We all live busy lives, and it can be easy to overlook our basic need for sleep, food, and exercise!

Ever heard of Maslow’s Hierarchy of Needs? Well, this framework for explaining our motivations suggests we need to satisfy these basic physiological needs before we can move on to better things.

From Simply Psychology’s article on Maslow’s Hierarchy of Needs

From Simply Psychology’s article on Maslow’s Hierarchy of Needs

Simply getting your 7-9 hours of sleep will improve performance.

Try to build a regular sleep schedule. Start going to bed and waking up at the same time each day.

This will train your body to know when it’s time to sleep, because we all know how frustrating it is staring at the ceiling all night.

Other easy hacks to getting a better night sleep include:

    • Only going to bed when you’re tired
    • Avoiding caffeine and nicotine before bed
    • Having a hot bath 1-2 hours before sleeping
  • Creating your own bedtime rituals (i.e., relaxation exercises, reading a book under dim light, or sitting calmly with caffeine free tea)

There are also a few apps out there that will help you get a good night’s sleep.

    • The Headspace App is a great place to learn more on meditation, which will help clear your mind before you go to bed
  • Rain Rain App has lots of different nature sounds that will help relax your brain

Try them out to see if you get a better nights sleep.

Next, you need to watch what you’re eating!

Remember when mum kept bugging you to eat healthy? Well, it turns out she was right!

Eating complex carbohydrates, such as sweet potato, brown rice, and oatmeal, will keep you full of energy for longer; fruit will give you an energy boost with its natural sugar; and green and orange vegetables will get you those essential vitamins and minerals.

You should also aim to drink 2 litres of water everyday to stay alert and hydrated.

A quick tip is to keep a water bottle with you at all times to keep that thirst quenched.

Also, eating breakfast is the most important meal of the day for energy, so don’t miss it!

We all know how easy it is to skip breakfast when you’re in a rush.

However, if you want to start the day off right, make sure to set aside some time to have a healthy breakfast.

Finally, studies have shown that exercise helps improve motivation, focus, and mood!

If you want to get technical, it specifically increases your brain’s serotonin levels.

Getting physical doesn’t have to be a chore. Simple activities like walking, swimming, strength training, yoga, and tai chi can all be beneficial.

Just spending 75-150 minutes a week doing some form of exercise is a great start!

That’s only a little more than 10-20 minutes a day! Not so bad huh!

2. A Healthy State of Mind and Staying Positive

Having a positive attitude and confidence is vital

Maintaining a healthy state of mind is just as important as maintaining a healthy body!

The two are inseparable when it comes to achieving success.

Luckily, there are a variety of techniques you can use to keep your state of mind healthy, and it’s important to consider them all!

Believe it or not but something as simple as having a positive attitude and confidence is vital.

Just having the right body language can go a long way to achieving this. Even forcing a smile, doing some deep breathing, and standing upright can give you a more positive attitude.

Cognitive Behavioural Therapy is a great example of this. The main premise is that if you think positive you feel positive, which leads to more effective behaviour.

Similarly, Positive Psychology Therapy suggests that having good self esteem and confidence leads to greater achievement and increased performance.

Both of these strategies will help increase your output and get the most out of your abilities. To learn more, check out these links for Cognitive Behavioural Therapy and Positive Psychology Therapy.

Achieving a balanced lifestyle is an important means of self care, and without it you’re more likely to face exhaustion. Not to mention less motivation and enjoyment!

It involves prioritising time for different areas of your life such as work/study, friends/family, hobbies, and down time/relaxation. Try to put time aside for the things you enjoy!

Stress is a given in life, something we can’t control! That being said, we do have a choice in how we respond to stress. First you need to be able to identify what the stress is; how’s it impacting you; what’s not helping vs. what is; and how you can build on the positives and reduce the negatives.

Check out the image below from “The 7 Habits of Highly Effective People” by Stephen R. Covey. It shows how being proactive towards stress is just component of being a highly effective person.

From The 7 Habits of Highly Effective People by Stephen R. Covey

From The 7 Habits of Highly Effective People by Stephen R. Covey

Being proactive towards stress may require you to make a few changes, including who you’re associated with, your current environment, and even how you structure your life.

Doing this can take a lot of time and requires reflective thinking, patience, and perseverance. Keep this in mind when you encounter stress, and know that small improvements will ultimately lead to bigger wins.

However, what if the situation is out of your control? In these cases, you’ll need a different approach:

    • Step back from the situation
    • Accept what you can’t control
    • Identify your concerns
    • Engage in problem solving
    • Develop a plan to manage your stress
  • Focus on the positives

You might need to come up with your own stress management plan to help you overcome your problem.

Stress management plans can include:

    • Taking time for yourself
    • Breathing exercises
  • Keeping a journal of your thoughts and feelings

Check out this stress management plan from Fostering Resilience for a good place to start developing your very own.

Can you think of another highly effective, scientific based technique, that in addition to reducing stress, also helps to improve productivity, sleep quality, concentration, and emotion regulation?

Mindfulness meditation!

There are plenty more resources available through Google, YouTube, and apps regarding mindfulness meditation!

Maybe your stressed about where to find the money to fund your next startup. Check out our blog on the 5 best Australian startup Grants or our how to guide on getting investors for your start up so you can stress less.

3. Building Your Support Network

Embrace the idea of support and surround yourself with the right people

There’s one thing most successful people have in common…

They all have a team of supporters!

Entrepreneurs can often think that they need to be the one to do everything. Don’t fall into this trap!

To maximise your potential for achieving those hard to reach goals, you’ll need to build your very own team.

Building your support team of family, friends, co-workers, and experts will only increase your chances of success.

When times are tough, just having someone to talk to can be everything.

Embrace the idea of support, build your team, and strive for success.  

4. Expanding Your Creativity

Include multiple tactics in your problem solving toolkit

Ever feel like your brain is hitting a brick wall when trying to form new ideas or solutions to a problem?

Thankfully, there are plenty of ways you can break down those walls.

Try writing down what’s working and what isn’t. This might help you see your problem in a different light.

However, sometimes the best thing you can do is stop! Take a break, focus on something else, or even go for a walk. Taking your mind off the problem can help lead you to that light bulb moment.

And if you’re feeling a little more open-minded, listening to music designed to enhance brain waves can improve your concentration.

But what if you just don’t know the answer?

Maybe what you need is some old-fashioned research.

An entrepreneurs success is often related to how well they know their industry.

Luckily we live in the technology age, with so many different ways we can learn new things. Read a book, check out a podcast, download an app, watch a video, or attend a course.

There are thousands of methods you can use to find new information.

The best hack I can offer you here is to use a number of these platforms for the same topic. The human brain is a powerful thing, but it works best when you give it a few different channels it can draw information from.

Maybe check out our other blogs to see if we can help you with anything else.

It’s also just as important to include things that get you motivated in your weekly routine.

This will help keep energy levels high and creative juices flowing. Catch up with friends, attend events, or even listen to music. Anything that gets you excited.

On a final note, through the use of Neuroplasticity, we have the ability to promote growth and development of neurons in our brains, by practicing specific tasks.

This is otherwise known as “Brain training”. Check out Cognitive Training Data to learn more.

5. Achieving discipline and structure

Brainstorm your plans, keep your goals SMART, and be proactive with your distractions

The last thing you’ll need to focus on for achieving success is improving those executive functioning skills of yours!

These skills include self regulation, short term memory, flexible thinking, attention, and organisation. All of which are important in your ability to generate and implement successful plans.

Number of employees, growth, and sales outcomes are also important in having effective plans.

To generate any plan, you’ll need to take a first step. A useful first step can involve brainstorming. Start by identifying the tasks required to implement the plan, allocating these to individuals or teams, determining if you have enough resources, and working out how long this plan will take to complete.

No longer will your ideas be left to gather dust. Taking these initial steps will make your plans clearer and easier to implement.

From here you can then setup how you would like to monitor these first steps.

It’s always a good idea to have a target to hit so your plans aren’t just treading water. A good framework to use for forming your goals is the SMART goal framework!

This framework means your goals need to be Specific, Measurable, Attainable, Relevant, and Timely. They need to be clear-cut, able to be measured, realistically achievable, applicable to you, and have a reasonable time-frame.

Using this with all your goals will only make them easier to achieve and manage.

Time management is also a crucial skill to acquire! It increases productivity, direction, focus, and lets potential investors know you’re a stable and effective business.

Check out our blogs on improving your productivity and the best productivity app for entrepreneurs to get some extra hacks.

Another important point you’ll need to remember is that distractions are everywhere! They can come from phones, people, noise, emails, lack of motivation or focus, and even disrupting thoughts.

We all get distracted at times, and its important to identify these distractors and put strategies in place to deal with them before they derail your productivity.

Some suggestions on managing distractions could include:

    • Turning your phone/email on silent for a set amount of time;
    • Working in a different setting;
    • Listening to music to block out noise;
  • Trying a relaxation activity prior to starting your work (just spending a couple of minutes doing this can help redirect your mind and body, disconnecting them from recent thoughts and tasks).

Need some help managing your time better? Check out the Pomodoro Technique. This technique breaks up your work into short intervals, typically 25 minutes, with short breaks at the end of each interval. Using this technique will help keep your focus on work whilst avoiding that burn out feeling from working on something for too long.

Finally, you’ll want to regularly review any planning, structure, goals, and overall management of your work practice you have in place. This is essential for keeping up what’s working for you and changing anything that isn’t.

Final Thoughts

Wow, we’ve just gone through a lot of information together. Great work sticking to the end!

So what are the key points to take away from this blog on improving cognitive performance:

    • The Basics: Make sure you’re getting enough sleep, food, and exercise
    • Healthy Mind and Positivity: Maintain a balanced life and proactively deal with stress
    • Getting Support: Surround yourself with the right support team
    • Expanding Creativity: Include multiple tactics in your problem-solving toolkit
  • Discipline and Structure: Brainstorm your plans, keep your goals SMART, and be proactive with your distractions

The 5 Best Tips For Improving Your Cognitive Performance. Launchpad App Development. The Basics: Get 7 - 9 Hours of Quality Sleep, Eat Healthy & Drink Water, Do 75 - 150 Minutes of Exercise Every Week. Healthy Mind & Positivity: Keep a Positive Attitude, Maintain a Balanced Life, Proactively Deal With Stress. Getting Support: Build the Right Support Team, Surround Yourself with Friends, Family, Co-Workers & Experts. Expanding Creativity: Step Away From Your Problem, Research Your Problem, Do Things That Get You Motivated. Discipline & Structure: Layout Your Plans, Set SMART Goals, Be Proactive with Your Distractions.

Hopefully, this blog helps you accomplish more.

Let us know down in the comments what you do to improve your cognitive performance.

Good luck!

P.S. Want to learn more?!

Check out our other blogs

Maybe you’re thinking of starting a startup.

Or you want to be a better leader.

Do you want to know what makes a successful entrepreneur?

And maybe one of our apps could help.

Check them out today to be ready for tomorrow!

Lets Be Productive

10 Productivity Hacks to Improve Your Life

Do you feel like you are putting in all this time and effort with no results to show?


Are you the type that gets the most out of their day? You most likely don’t. Let’s be honest, no one does. Everyone wants to be more productive, but is it easy to do?

I used to try to cross lines through my to-do list as fast as I could. I quickly realised how unproductive I was. You need to train the brain to hit your peak performance.


Your lifestyle is key to increasing your minds healthy and productiveness. To make your brain work at its peak, you need to be healthy. A healthy body is a healthy mind and vice versa.


Healthy Eating

How do you feel eating healthy compared to junk food? I certainly feel a massive difference. You will never function the same way. A healthy diet is key to high performance. You truly are what you eat. My breakfast every day is fruit and a green smoothie, and I feel fantastic.

Keep Hydrated

People forget how important water is in the workplace. Are you frowning at your screen with a headache? Are you yawning more than once or twice in your workday? Or more importantly, are you staying adequately hydrated at work? You may not understand the connection between these questions, but the link between hydration, mood, and workplace performance is an important one. You are a desk athlete. I’m sure you forget to drink water. Your brain needs to be hydrated. Substitute a cup of water for your coffee. Sit a bottle of water at your desk. You are a lot more dehydrated than you think. This is a quick and easy way to improve mental performance.



Easily my favourite part of the day is exercising. I am not myself without physical activity. Could be something as simple as a walk around the block. If you hate the exercise you are doing, it’s time for a change. You need to find something that you love. Exercise will become effortless. For example, I love my runs and boxing and my mum loves yoga. We do exercise for the same reason. To release stress, increases energy and ultimately, have fun. Being a couch potato will not help your productivity.



Once you train your body to be healthy, your brainwill simply follow. You will think more clearly, positively and be happier.

Training your brain is not as easy as training your body. Training your brain takes baby steps and more focus. Find a system that stops distraction so completing important tasks is easy.


Night time planning

Plan your day the night before. Make your tomorrow morning easy. Write a small to-do list with important tasks for the morning. Complete them first, when your mind is most fresh. Remembering tasks from yesterday is a waste of brainpower. You only have so much mental energy in a day before you are affected by decision fatigue. The morning is the best time to complete those important tasks.


Your Morning

Before work, use the morning for yourself. You need to find what makes you most productive. Stop looking at your phone first thing in the morning and ignore your emails and calendar when you start your day. Exercise, have a healthy breakfast and read the newspaper. But avoid reading depressing news articles. It can negatively impact your day’s productivity.


Email Exclusion

Are you an impulsive email checker? That needs to stop. Email is a productivity destroyer. Breaks your train of thought. Emails almost always distract you from important tasks. Having set times for email will improve your productivity.


Break time

Have you ever caught yourself staring into space? Are you in a daze, your brain aching? Throughout the day, you can be your worst enemy. Take a break, get up and go for a walk. Having breaks is not a crime. It can be a highly beneficial productive move. You will come back recharged and ready to go.



A productivity crime that every person is guilty of is multitasking. Simply you cannot be at your productive peak doing two (or more) things at once. Focusing on one task will increase the quality of work. Your best work will not be when you are on the phone completing a task.


To-do List

How big is your to-do list? Is your to-do list scarier than the actual tasks? This means your list is way too long. Cut it in half. The less important tasks don’t need to be on that list. Your to-do list needs to focus on the things that matter.

Fresh Air

Do you struggle in the afternoon? Are you eating at your desk or in your office? Break that habit. Being in the office all day with no fresh air can derail you. You should eat lunch outside of your workspace, or go for a lunchtime walk. This will help declutter and refocus your mind. Your afternoon is bound to become more productive.


Are you stressing about cleaning your house or keeping up at work? Being productive is key to less stress and will change your life. It’s all about baby steps. Being more productive can be one walk around the block away.


Do you feel like you can be more productive with your life? Maybe an app will help you increase your productivity. Contact Launchpad for a free quote and get an understanding of how productive we are.

Another key aspect of business and life is leadership. Within Launchpad, leadership is an integral part of our growth. Every team member is a leader in their own right. Find out how to be a Great Leader today.


App innovation and opportunity with the iPhone X.

What do Instagram and Snapchat have in common?

They are apps that only exists because of developments in mobile technology. Just by adding a camera to a mobile phone. So what does the iPhone X change?

Cover Image Source:

Apple has just held its annual keynote event. During which, they announced 3 new iPhones, a new Apple smartwatch and Apple TV. But today, I’m going to talk about the iPhone X. According to Apple CEO Tim Cook, it’s “the biggest leap forward since the original iPhone”. So I’m going to talk about its features and what you can hope to see coming on the app store.

Image Source:

New Screen Applications

The iPhone X boasts Apple’s super retina display. A 1125×2436 OLED screen with HDR10 and Dolby Vision for video. These improvements to the screen and video display could mean more developers start creating iPhone Virtual Reality games and applications.

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Virtual Reality Applications

Compared to the HTC Vive, which is solely a virtual reality headset. It has 2 similar size OLED screens. One screen for each eye. The iPhone holds up in comparison. Which means that VR can be used without VR sickness, as low resolution and screen density causes VR sickness. Which unfortunately a lot of other phones have. Just imagine the games and apps you love on the app store. All turned into virtual reality. Could you see yourself using this?

However, if Virtual Reality is a bit too much. What about Augmented Reality?

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Augmented Reality Applications

The new TrueDepth camera on the iPhone X can track more than ever. Along with the Apple ARKit, an Augmented Reality Framework. Which uses Visual Inertial Odometry to track the world around it. This means it can detect lighting in the room. Then match the augmented object to it. It can also find horizontal planes in the room.

If you’re confused as to what this means, remember Pokemon GO?

For the Pokemon to appear if they are on the ground, that is horizontal plane detection. Which will be improved, thanks to the Apple ARKit and the new camera.

Along with that, the Facial Recognition has new application features. The Facial Recognition technology will be used to unlock the phone.  But it will also be used for much more. Like the Apple Animoji, which is a new way to use emojis. Using face-mapping, the face you pull will change the emoji. Similar to the Snapchat app.

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New Camera Applications

If you aren’t interested in augmenting or changing your reality. There is more that can be done with the camera. The new camera offers 4K video recording capability. And 240 frames per second slow motion recording. It will increase the quality of the video being produced. Which will bring video editing apps. Video editing on mobile can be quite power demanding. This likely won’t be a problem to the new six-core A11 processor.

You can now take slow-mo videos of your food! Welcome to the future.

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Internet of Things Applications

If you haven’t heard of the Internet of Things, I’d recommend reading our blog. The changes in the iPhone increase Apple’s depth in the IoT.  Apple already has a few IoT applications. Like connections to the Apple watch and Apple TV. As well as the ability to pay with your iPhone using Apple pay.

However, new to this iPhone is wireless charging. This technology allows wireless charging on tables everywhere. Imagine if you had a charger built into your desk at work. Your phone would never go flat again. Or you’re at a cafe and your phone goes flat. You can just charge your phone right there. No need for a cable or to plug anything in.

What are you most looking forward to from the iPhone X?

Will you buy one?

If you want to have a unique app developed for the iPhone X. Please visit our quote page for more information.

Also, check out our blog while you’re here. If you’re curious about apps and startup innovation.