Entries by Marc De Chellis

Are Apps The Future of TV?

“The future of TV is apps,” said Apple CEO Tim Cook as he launched the fourth-generation Apple TV. But are we set to transform the way we consume and connect with television? We examine the latest Apple TV and its new App Store to find out. During the much-anticipated September Keynote event, Apple showcased a […]

The Most Popular iPhone and iPad Apps of All Time

With Apple’s much-anticipated keynote happening today, a list of the most popular iPhone and iPad Apps has been released. We take a look at the iOS App Store’s history and your favourite apps in the past five years. Today Apple announced three things coming this spring: an updated Apple TV, a gigantic iPad and new iPhones. With […]

3 Steps To Validating Your App Idea

All successful apps begin in the same way – as innovative ideas. To help you validate your app idea, we examine what you need to know, do and expect to determine the market demand and long-term viability of your app. So you’ve got a great idea for the next app that is going to change […]

An App Entrepreneur’s Guide to Facebook Marketing

To advertise your app successfully on Facebook, you need to understand Facebook’s unique opportunities, and how it differs from other marketing channels. Within this guide, we highlight the core aspects of Facebook mobile app marketing, explaining the process from start-to-finish and providing tools to scale your operations towards sustainable and cost-effective ad campaigns. More and […]

4 Key Elements to Write Blogs for Your App Startup

Photo Source: Essential App Marketing Entrepreneurs need to market their App startups. When it comes to marketing an App offering online, content marketing through blog writing is one of the most effective methods to spread the word about your App and position yourself as an industry expert. But an effective blog post is not the […]

How To Make Your App A Money Maker

How can you be sure that you are moving forward with the best monetisation strategy for your app concept? We examine the ideal business models available to help you generate the most revenue. When entrepreneurs and start-ups decide to develop an app, they do so with a variety of goals they want to achieve. More […]