Entries by Marc De Chellis

An App Entrepreneur’s Guide to Instagram Advertising

Instagram reached two important milestones in 2015. Neither of them had anything to do with Taylor Swift or Justin Bieber. Firstly, Instagram surpassed Twitter to become the second biggest social media platform in the world, after its parent company Facebook. Secondly, and most importantly for this blog topic, Instagram activated its advertising API for marketers […]

4 Key Ingredients to a Successful App Startup

What makes an app startup successful? We outline the four components of successful mobile apps so you can strive for App Store success. Success comes to those who persevere. It also comes by design and not by chance. Understanding this subtle, yet pivotal difference can set the direction of your efforts on the right path. If […]

4 Mobile App Trends for 2016

Mobile app development is at the top of the agenda for many entrepreneurs and businesses in 2016. We share our top 4 predictions for the year ahead on the changes in the mobile industry and app market. 2015 was a huge year for apps. Mobile overtook desktop as users spent more time on their mobile devices. The app development market experienced tremendous […]

The 4 Myths of Mobile App Development

“For an industry that’s built on science, the technology world sure has its share of myths.” –David Pogue, Founder of Yahoo Tech. The app market continues to evolve as developers and users explore the possibilities of mobile technology. In 2015, the number of mobile-only internet users surpassed that of desktop-only, with people now spending at […]

5 Top Strategies to Get More App Downloads

All app entrepreneurs want the same thing: to increase the number of people that download their app. Growth hacking should be one of everyone’s top priorities. So, what can you do to increase app downloads? In this post, we provide five strategies to app growth that inherently increases user retention and product success with the App Store […]

Apple Wants YOU to Develop TV Apps

At their September Keynote event, Apple launched their fourth-generation Apple TV with a vague release date of October sometime. With a week to spare, it looks like Apple will squeak in their latest set-top box right before the end of the month. Apple CEO Tim Cook took the stage at WSJD Live to announce that […]

How To Optimise App Store Screenshots

To maximise your app’s conversion rate for the lowest possible user acquisition cost, it is crucial to understand how to optimise the sequence of screenshots on the App Store page. In this post, we examine those high-converting screenshots that drive more traffic to your app’s page and, in turn, lead to more app downloads. According […]

10 Apps on the Right Path of Disruption: Part Two

Disruptive apps create a ‘new normal’ for consumers and businesses alike. They make life easier and often improve upon the traditional practices that came before it. We look at five new apps that are changing the way we shop, find a car park and do chores. A disruptive app strives to challenge the status quo within […]

10 Apps on the Right Path of Disruption: Part One

‘Disruptive’ is a common word amongst app entrepreneurs and startups today. Everyone aims to have the next Uber or Airbnb in their respective industry. By what exactly is a ‘disruptive app’? And why are so many entrepreneurs and startups in pursuit of this title being bestowed upon their app? A disruptive app is one that challenges the status […]