Entries by Marc De Chellis

The Must-Have Metrics to Maximise App Success

App success doesn’t happen overnight. If you want to maxmise your app’s success you’ll need to measure its key performance indicators using insightful metrics. In this guide, we will unpack the different metrics that you can apply to your app and identify which ones to use. The Pokemon Go app became a huge success around […]

The Complete Guide to App Store Optimisation

Looking to maximise your app’s visibility in the app store? To get your app the attention it deserves, simply follow the key steps in this guide to ensure your app meets ranking criteria and rises to the top of the Apple and Google Play Stores. It is crucial to understand the various marketing channels available to […]

7 Onboarding Hacks to turn App Downloads into Active Users

App onboarding increases the likelihood of new users becoming loyal customers of your app. Why should you apply onboarding strategies for your mobile app? Simply put, if users don’t understand your app right away, there’s a good chance they’ll never open your app again.  The onboarding process is designing the first impression a user has […]

4 Steps to Skyrocket Your Mobile App Strategy

All great mobile apps start with a clear strategy that guides them towards success. If you have a game-changing idea for an app, this article will show you step by step how to define your mobile app strategy to ensure that your app is designed, developed and launched with maximum effectiveness. So you have an […]

12 Effective Channels for Marketing Your Mobile App

An effective app marketing strategy requires a blend of traditional and new channels to attract users and generate revenue. In this post, we share the 12 best marketing channels to optimise your app’s user acquisition and retention strategies. In 2008, the Apple App Store was launched with only 500 apps. With the App Store came […]

The 4 Characteristics of Successful App Startups

What are the shared traits of apps like Uber and Airbnb that help them become impactful multinational companies? The answer can vary depending on industry and business model. In this post we share the four most common characteristics of successful app startups. Not since the dot-com days of the late 90s has there been such […]

The Blueprint to Designing Your App Icon

As the visual anchor for your app, you need to nail the icon design at the beginning. In this post, we discuss the best practices to creating a memorable and unique icon that entices app store browsers to download your app. Uber may only be 6 years old, but that didn’t stop the $85 billion […]