App innovation and opportunity with the iPhone X.

What do Instagram and Snapchat have in common?

They are apps that only exists because of developments in mobile technology. Just by adding a camera to a mobile phone. So what does the iPhone X change?

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Apple has just held its annual keynote event. During which, they announced 3 new iPhones, a new Apple smartwatch and Apple TV. But today, I’m going to talk about the iPhone X. According to Apple CEO Tim Cook, it’s “the biggest leap forward since the original iPhone”. So I’m going to talk about its features and what you can hope to see coming on the app store.

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New Screen Applications

The iPhone X boasts Apple’s super retina display. A 1125×2436 OLED screen with HDR10 and Dolby Vision for video. These improvements to the screen and video display could mean more developers start creating iPhone Virtual Reality games and applications.

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Virtual Reality Applications

Compared to the HTC Vive, which is solely a virtual reality headset. It has 2 similar size OLED screens. One screen for each eye. The iPhone holds up in comparison. Which means that VR can be used without VR sickness, as low resolution and screen density causes VR sickness. Which unfortunately a lot of other phones have. Just imagine the games and apps you love on the app store. All turned into virtual reality. Could you see yourself using this?

However, if Virtual Reality is a bit too much. What about Augmented Reality?

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Augmented Reality Applications

The new TrueDepth camera on the iPhone X can track more than ever. Along with the Apple ARKit, an Augmented Reality Framework. Which uses Visual Inertial Odometry to track the world around it. This means it can detect lighting in the room. Then match the augmented object to it. It can also find horizontal planes in the room.

If you’re confused as to what this means, remember Pokemon GO?

For the Pokemon to appear if they are on the ground, that is horizontal plane detection. Which will be improved, thanks to the Apple ARKit and the new camera.

Along with that, the Facial Recognition has new application features. The Facial Recognition technology will be used to unlock the phone.  But it will also be used for much more. Like the Apple Animoji, which is a new way to use emojis. Using face-mapping, the face you pull will change the emoji. Similar to the Snapchat app.

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New Camera Applications

If you aren’t interested in augmenting or changing your reality. There is more that can be done with the camera. The new camera offers 4K video recording capability. And 240 frames per second slow motion recording. It will increase the quality of the video being produced. Which will bring video editing apps. Video editing on mobile can be quite power demanding. This likely won’t be a problem to the new six-core A11 processor.

You can now take slow-mo videos of your food! Welcome to the future.

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Internet of Things Applications

If you haven’t heard of the Internet of Things, I’d recommend reading our blog. The changes in the iPhone increase Apple’s depth in the IoT.  Apple already has a few IoT applications. Like connections to the Apple watch and Apple TV. As well as the ability to pay with your iPhone using Apple pay.

However, new to this iPhone is wireless charging. This technology allows wireless charging on tables everywhere. Imagine if you had a charger built into your desk at work. Your phone would never go flat again. Or you’re at a cafe and your phone goes flat. You can just charge your phone right there. No need for a cable or to plug anything in.

What are you most looking forward to from the iPhone X?

Will you buy one?

If you want to have a unique app developed for the iPhone X. Please visit our quote page for more information.

Also, check out our blog while you’re here. If you’re curious about apps and startup innovation.