Where are you with your startup? Is business booming or are you yet to begin?
Wherever you are, there is always more you could know. From one startup to another these are some of the tips we’ve learned along the way.
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Here are some habits of successful entrepreneurs, like Richard Branson. If you’re curious to know what they do differently.
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1. Know to take feedback and criticism:
We know this company is your brilliant idea. You’re proud of it and have every right to be. Everyone, from time to time, will take some advice on how it can be improved. Family, friends and co-workers will likely have good ideas for you to improve. They aren’t telling you what you’re doing is wrong. Because if it was, you wouldn’t be where you are today. They are just trying to suggest what could make the business more successful. If you haven’t already, try validating your idea yourself!
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2. Future proof, map out what you want to achieve:
Where are you currently? What do you want to achieve with this company? These are the questions you’ll have to ask yourself, and create a path from A to B. Now it’s not as easy as that. Otherwise, everyone’s business would be successful. Create a company vision, mission or purpose. Something that makes your customers understand where you are coming from. If they know why you started your company, it might make they trust your product/service. Along the path you wish to achieve, imagine everything that could go wrong. Which can be very stressful. But, to help put your mind at ease, think about the other side of that. Design a solution for every possible problem. Try design thinking.
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3. Work with the right people:
Are the people you’re working with pushing you or letting you stagnate? Steve Jobs was considered aggressive and unkind. He pushed people to further their visions of what Apple could be. From that, they created a technology giant. Now, I don’t recommend being aggressive or unkind. Especially if you’re not as skilled at mentoring like Steve Jobs was. But if nobody challenges you, you may not feel as pushed as you might need. So go out and find the right people!
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4. Do what you are passionate about:
Starting a company is a stressful, time and money consuming venture. With that in mind, if you don’t love the service or product you are creating, why are you doing it? Belief in your idea will push you through times of turbulence. Without that, it may all become too much. So, do what you love and make a living out of it.
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5. Learn from your mistakes:
It might seem like common sense, but learning from your mistakes. Making sure to learn quickly is the best way to go. Even if what you are doing used to be successful. But has recently become a mistake, change with the industry. Just because cold calling used to work, doesn’t mean it will now.
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6. Maintain quality:
Keep doing what brought you success from day one. You didn’t get your first customers by selling them poor quality products or services. If you did your business may never have gotten off the ground! But today, you’re finding that you are in competition with bigger companies. And unfortunately, they have a better value proposition. Keep your quality and find a way to make your product necessary. Even if it means you need to find grants or support. Make the price part of the product. Back to the Apple example, the Apple price point is a reflection on its quality. Not only that but offers the image of owning an Apple product. Figure out how to keep and price, and make it almost a positive, you won’t lose customers on a quality product.
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7. Content is greater than pushy marketing:
The days of pushy, aggressive marketing are over. Good riddance! Say hello to inbound marketing. Inbound marketing is the opposite of traditional marketing. Traditional marketing was getting to the potential customer. Inbound marketing is having them come to you. How do you get them to come to you? By creating content that gets their attention and support. Provide them with something that will make them want to return. Once you have their attention, then try to sell them the product. This creates a loyalty with the customer, as the product wasn’t pushed on them. They found you and your content through research.
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8. Do some research:
Do your research! If you don’t you could be selling to the wrong audience. Do your market research and create design tools, like personas for your audience as you need. Next create what you believe their customer journey, and where you fit in that. That way, you’re figuring out the way to get your product or service into their hands or homes. Doing so in the least intrusive way possible.
You might be here because you haven’t started and you want to figure out what mistakes to avoid. But you have already made the biggest one. You just haven’t begun. Begin creating whatever it is you wish to sell or create and just do it! Whether it starts a line of code, a plan or a design. Just get on with it! You can’t succeed if you never begin. Start being productive today!
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Have you got your own startup company? What advice would you give yourself when you first started?
I hope these tips help you with your startup company, and if you need help developing an app. Please check out the Launchpad App Development quote page.
Maybe a good startup idea would be getting into the ever-growing Internet of Things?
Have a read of our blog, here.