TikTok is an app that’s best understood by Gen-Z! That being said, this social-media app enjoys a following of 1.5 billion registered users and marketers cannot afford to ignore this new channel. In just 2 years, Tik Tok has come to rival Netflix, Youtube, and Facebook and is the number 1 non-gaming app in the […]
Get ahead of the curve and meet Generation Z – The global, social and technological mobile app consumers. The widespread popularity of smartphones and mobile technology owes much of its rapid adoption to Generation Y. That may seem like a ‘narcissistic millennial’ thing to say, but this cohort of young adults aged 18-34 grew up […]
“Why fit in when you were born to stand out!” – Dr. Seuss Say you were looking for a free note taking app (like I was recently) to help remember appointments and take notes at seminars. If you searched “note taking app” in the Google Play Store, you’d be greeted with the following results: From […]
App success doesn’t happen overnight. If you want to maxmise your app’s success you’ll need to measure its key performance indicators using insightful metrics. In this guide, we will unpack the different metrics that you can apply to your app and identify which ones to use. The Pokemon Go app became a huge success around […]
Looking to maximise your app’s visibility in the app store? To get your app the attention it deserves, simply follow the key steps in this guide to ensure your app meets ranking criteria and rises to the top of the Apple and Google Play Stores. It is crucial to understand the various marketing channels available to […]
First coined by entrepreneur Sean Ellis in 2010, a growth hacker is “a person whose true north is growth”. In this post, we outline five growth hacking tactics to help boost your personal brand and, in turn, expand the overall marketing strategy for your app startup. A growth hacker differs from a conventional marketer in the sense that all […]
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