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Are you yet to experience Virtual Reality?

Virtual Reality is one of the greatest upcoming technologies. It’s taking leaps and bounds in its advancements. But is it the future, or just a fad?

 

I play games and watch a lot of entertainment, so it appeals to me. But does Virtual Reality appeal to others? What are the other applications of Virtual Reality to ensure its accessibility and longevity?

In this blog, I’m going to discuss the current and developing applications of Virtual Reality. I’m sorry about all the images, but this is a technology that has to be seen!

Cover Image Source: telegraph.co.uk

Entertainment

 

Let’s start with the most obvious application for Virtual Reality, entertainment. Poised to turn the entertainment industry on its head. Virtual Reality brings us the immersion in entertainment.

 

Gaming has been one of the most adopted points of Virtual Reality. Headsets mainly designed for gaming like the Oculus Rift, HTC Vive and PlayStation VR.

Gaming

Gaming with Virtual Reality takes a first-person experience and immersion to a new level. It allows you to fill the shoes of the game character and control them as you like.

Image Source: twentynext.com

Social

Facebook funded the Oculus Rift VR headset. Meaning it’s very likely we will see Virtual Reality chat rooms and experiences. Meaning you can stand there, see your friends and interact. All done over the internet. Alt Space VR already has released a social experience, allowing you to chat, interact and play games with friends.

Image Source: digitalbodies.net

Sports

With Virtual Reality, viewers can feel as if you’re sitting courtside at the game. Or have the view from the player’s perspective, ring or goal post. It might seem counter-intuitive, but this presents a big opportunity for stadiums and sports organisations. If you sell these VR experiences per ticket or even a year of VR experience in a stadium. You may sell to someone that was never able or interested to buy a ticket.

Image Source: roadtovr.com

Live Music

Next VR already offers the ability for you to experience a live music event. From you can see in the image, on stage is a 360 camera rig. So you can experience whatever live music, wherever in the world, whenever you want. All minus the sweat of a mosh pit and the next day ear-ringing. Virtual Reality will be able to offer you something better than the front row seats.

Image Source: uploadvr.com

Movies

This might sound lame, but I’ve used it and it’s pretty cool. I haven’t used it enough to decide if it’s just a gimmick. But, some VR apps offer the feeling of sitting in a cinema or random lounge room and watch whatever you want. I mean, it’s better than sitting in an actual cinema with people on their phones.

Image Source: riftinfo.com

Tourism

With Virtual Reality, you can experience wherever you want in the world! Only if someone has made the experience. Without the 20 hour flight and boiling weather, all from the comfort of your couch. This technology will be used to sell holidays to places you didn’t even think of going.

Image Source: videoblocks.com

Education

 

Education experiences have been shown to be incredibly effective in Virtual Reality. With retention rates through VR education higher than traditional teaching. This could be due to immersion or gamify an education experience.

Storytelling

Imagine every time you were bored in high school from the story your teacher was telling. Now the teacher could put you into the experience. Like a history lesson from the middle of the castle. You could immerse yourself in what you are being told.

Image Source: vrscout.com

Military

This level of immersion is used to train people in extreme situations. Situations that people in the military can’t experience until they are faced with it.

Image Source: wareable.com

Disaster Response

Unfortunately, many more than just the military are faced with extreme situations. Those in the police force and emergency services regularly face these challenges. LAPD, FEMA, OEM already use virtual reality to train their employees.

Image Source: trainingfordisastermanagement.com

Design

Virtual Reality is being used to help create designs in a 3-Dimensional world. Adding depth and the ability for someone to stand in the middle of the artist’s vision. This allows the artist to offer an experience that hasn’t been done before.

Image Source: machinedesign.com

Engineering

With a virtual reality headset, you can view your 3D designs in a 3D world around you. Giving you the ability to really dive into how things work and function. The ability to practice and test things, without consequence.

Image Source: blogs.ptc.com

Advertising

A problem with advertising products is that the customer doesn’t always know, or believe what they are going to get. However, with Virtual Reality, you essentially try before you buy.

Product Demonstrations – Now you’ll be able to test and see things in ways you never could before. With virtual reality, you could look down and see what the clothes will look like on you. Or you could see what furniture will look like in your apartment, making it easier to match. How about what it’s like sitting in the car of your dreams? These experience may make a sale, and looking forward they will only get better.

Image Source: scanlab.ca

Immersive Content Marketing

Companies like JauntVR offer immersive content like games and 360 videos, that help sell a product. Like a virtual reality trailer for a movie or video game.

Image Source: jauntvr.com

 

Health Care

Exposure Therapy

PTSD, phobias and anxieties can be helped through Virtual Reality. All done without actually exposing them to their fear. It offers them a safe, yet realistic environment. While still a realistic enough experience to be considered exposure.

Image Source: ignisvr.com

Surgery Training

Training doctors and surgeons. So they can face scenarios through virtual reality to help them be prepared for anything.

Image Source: infinityleap.com

 

Real Estate

Soon you’ll be able to explore homes and cities like never before. Given the ability to fly through the city and build the city as you please!

City Planning

VU.CITY is a program that offers incredible levels of city detail. Designed for city planning, VU.CITY lets you feel as if you are walking in the city. On which you can look at proposed developments and city boundaries. Look at the protected views and study traffic. It’s being used to improve city design and flow.

Image Source: vu.city

Purchasing Homes

Try before you buy, but for homes! You’ll be able to visit a home. Even before it’s built and take a walk around the generated design. Imagine one day designing your home in VR, then having it built. The ability to see what it will look like inside and out.

Image Source: augment.com

 

This isn’t even all the applications of Virtual Reality. This is just a few that I enjoy the idea of. Things that I hope will become mainstream in the coming years.

 

I don’t believe that Virtual Reality is just a fad or gimmick. I think it will have great applications for entertainment and education.

 

The most commonly adopted Virtual Reality platform is mobile. This is because mobile headsets can be bought cheaply and use the mobile screen as the VR screen. This allows everyone with a (reasonably) new phone access to this new technology.

 

So, if you would like to be involved in the ever-growing Virtual Reality technology, visit the Launchpad Quote Page. Let us help you create you a successful and unique app!

 

Or if you just want to know more about app development, check out our blog!

 

4 Mobile App Trends for 2017

What a year it has been, time has definitely flown by! We’re at the business end of 2016 and about to welcome 2017 in a few weeks.

There have been a lot of interesting and exciting things happen in the world of mobile apps this year. We’ve seen the rise of On-Demand apps, live streaming on social media platforms, which we predicted. Additionally, we saw the booming of augmented reality through Pokémon Go.

As the barriers of innovation continue to be pushed with breakthroughs in mobile technology, there will be more to come in the new year ahead. Without further ado here are the mobile app trends we predict will happen in 2017.

1. Increased Adoption of Mobile Payment

Smartphones have made it easier and more convenient for us to shop and checkout. They are now an alternative to credit cards and cash, becoming the most popular payment method. There are various mobile wallets and payment apps available, such as PayPal, Apple’s Passbook and Samsung Pay.

From current observations, mobile payments are expected to increase and become more common. It is estimated that in 2017, total payments by mobile will comprise of $60 billion.

This is most likely due to the increase of the app adoption rate within businesses and industries, such as Hospitality. Companies, such as Domino’s, Taco Bell and Starbucks, have already implemented apps, which payment occurs. It is expected that more businesses will follow and create their own apps, such as McDonald’s.


What this could mean for businesses is that they will need to modify their current payment methods by 
adopting apps or try to find a way to make payments easier.

starbucks-my-rewards

Starbucks’ mobile app has been very successful

2. The Internet of Things App Revolution

According to an article by Business Insider, the Internet of Things (IoT) is a network that consists of devices that can connect to the internet. Examples of devices include mobile devices, buildings, electrical appliances, smart vehicles and smart houses.

p

An overview of IoT

While the total IoT objects this year was 17.68 billion globally, it will further trend in 2017 and become even bigger in the future.  According to an analysis from Intel, it is estimated that the number will rise to 200 billion objects by 2020.

In the future, IoT apps will enable us to lock doors, track inventory and record health reports all on our smartphone. It will be widely used among different industries, such as retail, health, IT, manufacturing and security.

Users of IoT technology will be adopted by various entities, such as governments, but a majority being businesses. This is because of its benefits, such as increasing productivity, lowering costs and increasing innovation.

guide-to-iot-infographicThe Internet of Things (IoT) will be massive in the future

Some of the most popular IoT technologies we expect to be prevalent are in the areas of security, analytics and device management. For instance, beacon technology is a popular tool that is used in the mobile apps of businesses, especially retailers. Essentially, it enables them to gain analytics on consumers, track where they are and push personalised promotions.

3. The Continued Rise of Enterprise Apps

With a positive outlook in Australia’s mobile app development industry, we’ve seen an increase in the adoption of mobile apps by businesses this year, especially in Hospitality, as mentioned previously. In 2017,  it is expected that there will be a major increase of custom-made enterprise apps being developed for businesses.

More businesses are contributing more investments in the mobile tools market that it is approaching $5.5 billion. The demand for enterprise apps is expected to be so big that by the end of 2017, enterprise apps will outgrow the businesses’ IT capacity to deliver them.

One of the main reasons is due to businesses moving towards increasing productivity and efficiency through being more mobile in the workplace. Currently, the use of tablet in business is growing. By 2017, 900 million tablets will be used by enterprises, with 70% being used for business purposes.

enterprise_mobility_trends_in_2016We will expect to see a move towards mobility in the workplace

4. Increase of Virtual Reality (VR) and Augmented Reality (AR) apps

While Augmented Reality hasn’t been mainstream in the past, it has definitely taken off this year with the release of widely acclaimed mobile game, Pokémon GO. As a result of its success, Augmented Reality apps will get bigger next year and beyond.

In fact, the total revenue in VR and AR market was an estimated amount of $5.2 billion this year and will be expected to grow to $162 billion in 2020. As more developers realise the capabilities of Augmented Reality, mobile apps will expand beyond gaming and move into the business environment.

We suspect to see these AR apps used in industries mainly health, retail and fashion to enhance customer experience. There will most likely be apps where consumers can virtually try on products. This is what cosmetics giant, Sephora implemented at the start of this year.

In addition, Virtual Reality apps are also expected to increase next year. It is estimated that the number of Virtual Reality user will reach 171 million by 2018. This may result from the affordability of mobile VR headsets. They can range from $15 to high-end headsets, costing around the $200 mark

While Virtual Reality will be used mainly by mobile games, it will also used by businesses to implement innovative operations. For instance, apps that allow users to watch events though VR or shop online in a Virtual Reality department store.

virtual_realityVirtual Reality is predicted to be even bigger in 2017 and beyond

Key Takeaways:

2017 is going to be an even bigger year with lots of opportunities for mobile apps, especially for businesses. As more consumers are making payment using their mobile, more businesses will move towards mobile payment to increase convenience and remain competitive.

With the focus of mobility, increasing productivity and lowering costs,  there will be an emphasis on enterprise apps and the Internet of things. Finally, Virtual and Augmented Reality will continue to be used by businesses and immerse consumers.

What app trends do you think will arise next year?

Let us know in the comments below or on our Facebook page.