A new year equals a new you. This is the case with one of the most popular social media platforms, Snapchat. Recently, the company announced updates to the app which will be released in the near future on iOS and Android.
The most groundbreaking change in the update is the addition of a universal search bar that allows users to find friends and people they want to follow. Another new change is the inclusion of a quick access chat directory screen, which lists out friends, groups, and contacts.
This update is great for businesses and startups. As users can discover other profiles easier, the new search bar will allow users to also discover businesses, allowing them to increase their brand and content exposure.
At this stage, Snapchat hasn’t announced plans for ads in search. However, this will be highly likely to be implemented as a response to Instagram, who is planning to implement advertisements in their Stories feature.
Another update has been added to the “Our Story” feature, where users can submit snaps wherever they are at any time. Snaps curate based on holidays, events and what’s trending around the world. This will provide businesses with the opportunity to utilise creative occasion-based marketing and create user engagement.
One of the main reasons for the update could be to improve the app’s user experience. On the business end, this could be a tool to motivate businesses to produce more content. The final reason might be a move to help Snapchat keep up with its close competitors.
At the end of the day, only time will tell.
What are your thoughts on the new search bar? Let us know on Facebook. We’re also now on Snapchat! Connect with us by scanning the Snapcode below.
In this blog, we look at the importance of UX and UI design. As well as the differences between the two.
This is a great way to show differences between UX and UI design. Source: Medium
What is User Experience Design?
At Launchpad, our User Experience Designers outline the end-to-end experience. Showing what users engage with when using a mobile application or website.
I’ve been the Product Manager for an array of mobile apps. I’ve come to notice that the UX process is a science.
The information is laid out from screen-to-screen. Then we show how end users interact with it. This is the result of the UX Designer working with entrepreneurs and businesses.
They collaborate to define and plan business goals.
Goals that make sense for the consumers who will use the specific app features.
A UX Designer is focused on an app user being able to complete a certain task. Done through research, wireframing, prototyping and user testing. The UX process ensures the user can ‘do a certain thing’. Which was established through certain business goals in an intuitive and seamless manner.
What has happened for the User Experience to reach this point?
The UX design process has likely spent countless hours. Defining the business goals, prototyping the mobile experience and fitting it in the operating system (E.g. iPhone and iPad Apps). Done so that the experience is built and integrated with existing navigational flows.
They know the best practices that will lead to the most seamless experience. For a user, from how to layout an entire screen (big picture) to the intricate details (small picture).
An example of this may be when to use a dropdown box rather than a text input field. Or segmenting button types (primary, secondary and tertiary). And considering the app onboarding experience, and much more.
As such, a UX Designer needs to ensure that an app logically flows. In other words, build an experience that feels intuitive and right for the user. An app is intuitive when the user can go through screens without have to think about what they are doing.
Like a scientist, the shared set of known basic UX Design principles have been established. All through trial and error when producing a desired outcome.
Therefore, a UX Designer needs to find the solution to a problem as quickly as possible. Selecting from a list of potential paths that lead to the same result. A UX Designer is like a doctor. In the sense that the can prescribe a number of different types of medicine to cure your cold. But based on their knowledge about you, they choose which one most suitable.
UI Design involves taking the output from the UX Design. Then turns it into an art. The UX process defines what a user does on a page or within the navigational flow of an app. On the other hand, the UI process defines how that page/flow looks and feels.
In an article about the distinctions between UX and UI design. Dain Miller captures the essence of great UI Designers. They design for emotion.
What does a User Interface Designer do?
A UI Designer takes wireframes and prototypes to a completely new level. By making sure that users feel in their element when using a mobile app. It’s not just a mix of flat and material designs coupled with some pretty pictures. The UI Designer is building a state of mind. Where the user feels 100% comfortable and confident with the mobile app.
For example, the UX Designer may outline that tapping a button directs a user to another page. The UI Designer takes this information to create a visual signal to the user. Showing that they are being directed to another page. This happens through the button changing colour to signal the next page is loading.
This is why we consider UI to be an art form. It’s not just about building overall visuals that put mobile users at ease. A great UI Designer considers every single interaction. They do so to provide those small, yet critical cues. Which visually signal a very simple and pleasant message to the user. For example: “You’re doing great, you’re on the right track, keep going.”
The image below presents the most common difference in the outputs of UX and UI Designers. The one to the left is part of a UX wireframe done on Lucidchart. It’s predominantly black and white with a simple layout of the elements. On the right side is a Photoshop version of the Life Pulse Android Wear App.
In Career Foundry’s guide to UX and UI designers. The expected deliverables for each role were summarised as follows:
One of the deliverables to note from the list above is the wireframe. The wireframe creation includes a variety of conditions. Which are triggered by different elements throughout the app. Creating wireframes often feature a list of conditions the developers must follow when coding. For instance, tapping on the X button directs me to the Y page. The UX Designer is responsible for calling out all these specific details.
When it comes to the UI Designer, they are responsible for redlining each app screen they create. Each redline provides intricate detail into the typography, padding, graphics etc. it refers to. Essentially, all elements on an app screen are specified by pixels. To ensure the front end is implemented correctly.
So why do great UI Designers undertake such a time-consuming task when creating a mobile user experience? Well, as the late Steve Jobs so succinctly put it: “Details matter, it’s worth waiting to get it right.”
We focused on the main differences between UX and UI Design when it comes to mobile apps. While both processes cover different areas of expertise. With many sub-specialties, there is a great degree of fluidity between them.
A mobile app that looks great but is difficult to use is an example of good UI and poor UX. But what about an app that is usable but looks horrible? It likely has a great UX process and not-so-great UI.
The UX and UI processes should be your first priority to create market-leading user experience.
What do you think makes a great mobile user experience? Share your thoughts in the comments section below.
http://www.launchpadapps.com.au/wp-content/uploads/2016/06/Mobile-UX-UI-Design-1030x532.jpg5321030Marc De Chellishttp://www.launchpadapps.com.au/wp-content/uploads/2018/08/LPAD1-01.pngMarc De Chellis2016-05-31 18:09:352017-10-30 14:21:27An App Entrepreneur’s Guide to Mobile UX and UI Design
Launchpad App Development partners with entrepreneurs and businesses to transform innovative ideas into successful apps for iPhone, Android & the Web.