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4 Mobile App Trends for 2017

What a year it has been, time has definitely flown by! We’re at the business end of 2016 and about to welcome 2017 in a few weeks.

There have been a lot of interesting and exciting things happen in the world of mobile apps this year. We’ve seen the rise of On-Demand apps, live streaming on social media platforms, which we predicted. Additionally, we saw the booming of augmented reality through Pokémon Go.

As the barriers of innovation continue to be pushed with breakthroughs in mobile technology, there will be more to come in the new year ahead. Without further ado here are the mobile app trends we predict will happen in 2017.

1. Increased Adoption of Mobile Payment

Smartphones have made it easier and more convenient for us to shop and checkout. They are now an alternative to credit cards and cash, becoming the most popular payment method. There are various mobile wallets and payment apps available, such as PayPal, Apple’s Passbook and Samsung Pay.

From current observations, mobile payments are expected to increase and become more common. It is estimated that in 2017, total payments by mobile will comprise of $60 billion.

This is most likely due to the increase of the app adoption rate within businesses and industries, such as Hospitality. Companies, such as Domino’s, Taco Bell and Starbucks, have already implemented apps, which payment occurs. It is expected that more businesses will follow and create their own apps, such as McDonald’s.


What this could mean for businesses is that they will need to modify their current payment methods by 
adopting apps or try to find a way to make payments easier.

starbucks-my-rewards

Starbucks’ mobile app has been very successful

2. The Internet of Things App Revolution

According to an article by Business Insider, the Internet of Things (IoT) is a network that consists of devices that can connect to the internet. Examples of devices include mobile devices, buildings, electrical appliances, smart vehicles and smart houses.

p

An overview of IoT

While the total IoT objects this year was 17.68 billion globally, it will further trend in 2017 and become even bigger in the future.  According to an analysis from Intel, it is estimated that the number will rise to 200 billion objects by 2020.

In the future, IoT apps will enable us to lock doors, track inventory and record health reports all on our smartphone. It will be widely used among different industries, such as retail, health, IT, manufacturing and security.

Users of IoT technology will be adopted by various entities, such as governments, but a majority being businesses. This is because of its benefits, such as increasing productivity, lowering costs and increasing innovation.

guide-to-iot-infographicThe Internet of Things (IoT) will be massive in the future

Some of the most popular IoT technologies we expect to be prevalent are in the areas of security, analytics and device management. For instance, beacon technology is a popular tool that is used in the mobile apps of businesses, especially retailers. Essentially, it enables them to gain analytics on consumers, track where they are and push personalised promotions.

3. The Continued Rise of Enterprise Apps

With a positive outlook in Australia’s mobile app development industry, we’ve seen an increase in the adoption of mobile apps by businesses this year, especially in Hospitality, as mentioned previously. In 2017,  it is expected that there will be a major increase of custom-made enterprise apps being developed for businesses.

More businesses are contributing more investments in the mobile tools market that it is approaching $5.5 billion. The demand for enterprise apps is expected to be so big that by the end of 2017, enterprise apps will outgrow the businesses’ IT capacity to deliver them.

One of the main reasons is due to businesses moving towards increasing productivity and efficiency through being more mobile in the workplace. Currently, the use of tablet in business is growing. By 2017, 900 million tablets will be used by enterprises, with 70% being used for business purposes.

enterprise_mobility_trends_in_2016We will expect to see a move towards mobility in the workplace

4. Increase of Virtual Reality (VR) and Augmented Reality (AR) apps

While Augmented Reality hasn’t been mainstream in the past, it has definitely taken off this year with the release of widely acclaimed mobile game, Pokémon GO. As a result of its success, Augmented Reality apps will get bigger next year and beyond.

In fact, the total revenue in VR and AR market was an estimated amount of $5.2 billion this year and will be expected to grow to $162 billion in 2020. As more developers realise the capabilities of Augmented Reality, mobile apps will expand beyond gaming and move into the business environment.

We suspect to see these AR apps used in industries mainly health, retail and fashion to enhance customer experience. There will most likely be apps where consumers can virtually try on products. This is what cosmetics giant, Sephora implemented at the start of this year.

In addition, Virtual Reality apps are also expected to increase next year. It is estimated that the number of Virtual Reality user will reach 171 million by 2018. This may result from the affordability of mobile VR headsets. They can range from $15 to high-end headsets, costing around the $200 mark

While Virtual Reality will be used mainly by mobile games, it will also used by businesses to implement innovative operations. For instance, apps that allow users to watch events though VR or shop online in a Virtual Reality department store.

virtual_realityVirtual Reality is predicted to be even bigger in 2017 and beyond

Key Takeaways:

2017 is going to be an even bigger year with lots of opportunities for mobile apps, especially for businesses. As more consumers are making payment using their mobile, more businesses will move towards mobile payment to increase convenience and remain competitive.

With the focus of mobility, increasing productivity and lowering costs,  there will be an emphasis on enterprise apps and the Internet of things. Finally, Virtual and Augmented Reality will continue to be used by businesses and immerse consumers.

What app trends do you think will arise next year?

Let us know in the comments below or on our Facebook page.

Why 2016 is the Year of On-Demand Apps

One of the most common phrases in mobile is “there’s an app for that”. Now, it should be “there’s an Uber for that”.

 

This year, we’ve seen the “uberisation” of mobile apps – the increase of on-demand mobile apps in the market. There are lots of on-demand apps that offer different services, such as food deliveries,  postal services and many more.  These apps are part of a market that is known as the On-Demand Economy, also called the Sharing Economy.

the-uber-of

The Uber of different categories

 

The On-Demand Economy

on-demand-economyA diagram of the On-Demand Economy

 

The On-Demand Economy refers to activity that is focused on providing goods and services to consumers efficiently and immediately. A majority of the key players consist of technological entrepreneurs and startups. The leader market is Uber. Valued at $85 Billion, Uber is dominating the transportation market with the highest funding.

There has been a high interest in on-demand apps with investors resulting in a lot of money being invested in on-demand apps. Since 2010, $9.4 billion has been invested in the on-demand industry and we’ve seen a major jump in funding for on-demand service apps.

The tech-savvy and constantly connected millennial generation (18-34 year olds), make up most demand in the sharing economy. As a result, an increase of apps catered towards this group  can be expected in the future.

on-demand-australia-1The On-Demand Economy is revolutionary

 

The Future of the On-Demand Economy

The on-demand app economy is expected to grow thanks to the positive outlook in the Australian app economy.

App entrepreneurs will look for new opportunities, while current on-demand apps will expand. As a result, others will compete with the big on-demand app players.

There will also be expected growth in various industries in the future due to the on-demand economy, such as groceries, transportation, home services and food delivery.

 

Why are On-Demand Apps so popular?

The on-demand economy is booming because of our consumption behaviour. On-demand apps are easily accessible, very convenient and easy to use.

These on-demand apps help make life easier for us by fulfilling our daily needs. With the touch of a button all our chores are done, at a low cost.

On-demand apps are also popular with app entrepreneurs and startups. This is because it enables them to bring their idea to life faster and more cheaply.

On-demand services like Dispatch help startups list and source their services to customers. It gives app entrepreneurs and startups the opportunity to capitalise on markets that have been untapped. These include B2B On-Demand Services, drone deliveries and B2B shipping.

 

What are the most popular categories of On-Demand apps?

 

  • Food Delivery

This popular service trend began with a company called Suppertime, now called Foodora, which delivered food to late working business people and entrepreneurs.

Food delivery is now one the largest and most popular areas, with lots of service operators, such as Deliveroo, UberEats, Menulog and Foodora. In fact, restaurants offer a whole diverse range of cuisines so consumers can purchase food from any nationality.

With Australia’s multi-billion dollar takeaway industry, this sector will continue to grow as more restaurants take on these services.

 

  • Outsourcing

Outsourcing services have become very popular in the United States. Being influenced by the success in America, these on-demand services are currently trending in Australia with major platforms such as Airtasker and Sidekicker. These services help consumers with daily tasks such as general cleaning and home improvements.

In addition, there are now on-demand clothes washing startups, such as Dryz and LaundryRun, launching in Australia. This area could potentially grow further in the future.

 

  • Transportation

Ride-sharing was the pioneering sector, which started the on-demand app trend. Uber was the first app to disrupt the transportation service and on-demand platform. Ridesharing services are growing and used more often by commuters.

The most popular apps in this category include Uber, GoCatch and Shofer. This is very popular because it’s cheaper compared to taking taxis. Consumers have a range of different services and tiers, which range from budget to luxurious rides.

 

Tips on entering the On-Demand app industry

 

  • Convenience is key

Your app should give consumers and users a simple purchasing experience. Here, you should implement features and technology that makes the app easier to use, e.g. live tracking, easy payment options, have a service progress screen etc.

To complement the intuitiveness, your app should have a UI and UX design that is visually appealing and intuitive. Users should be able to navigate the app easily and identify which buttons are interactive.

 

  • Create an app that solves a need

With the various on-demand apps out in the market, you’ll need to identify how your app will stand out among others. Here, find out if your app idea solves a need that hasn’t been met.

For instance, in 2015 the on-demand dog helping service, Wag!, was launched to help busy people take care of their dog. If there are other apps that solve an existing problem, think about how you can do it better than competitors?

 

  • Identify your industry

During the planning stage of your on-demand app idea, you should try to find an industry or market where you can get a competitive advantage. Focusing on one market when first starting out allows you to stay focused on a specific target audience and avoid competing with others and market leaders. This is how current ride-sharing platforms became successful. You can do this by either targeting a niche market or trying to disrupt an existing market.

For instance, Drive Yello disrupted the food delivery market by enabling restaurants to post delivery jobs; essentially being a job board for drivers.

 

Key takeaways

The on-demand economy has been booming this year and will be expected to grow in the coming years. These platforms have changed our lives, making daily chores like preparing dinner and postal delivery more conveniently.

With the most common apps being food delivery, outsourcing tasks and transportation, there is the potential for other markets to be disrupted. If you are looking towards creating your own on-demand app, remember to make sure that it solves a problem of a defined market with a design and features that are easy to use.

 

What are your thoughts on the on-demand economy? Let us know in the comments below or on our Facebook page.

 

Contact us if you have an app idea and we’ll help you bring it to life.