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How Apple Helps Your Business Put Its Best Foot Forward

Over the years, Apple has consistently maintained their position on the front line for all things business. These products have helped businesses with organisation and productivity. They’ve also offering companies a new platform to engage with their audiences using innovative software. In doing this Apple has become an embedded part of modern and mobile business.

 

The iPhone  

Since its release, the iPhone has set the benchmark for all mobile businesses. By creating a top of the line device that values user experience and speed whilst simultaneously offering companies an innovative platform to reach new audiences Apple has essentially created a product that seamlessly mixes business and pleasure.

With the release of the iPhone 7/7 Plus we have seen major updates to the hardware of the iPhone itself that will put pressure on companies to revamp their apps in order to stay current.

iphone-app-development

Apple CEO Tim Cook at the launch of the iPhone 7. Source: Daily Mail

 

Apple CEO, Tim Cook, recently announced the next generation of iPhones. They will include a longer battery life, updated software, improved hardware performance, and new A10 Fusion microprocessor.

The Apple A10 Fusion microprocessor boosts speed, making iPhones the ability to work 40% faster. than its iPhone6/6 plus predecessors, or more profoundly, the new microprocessor will allow the iPhone 7 Plus to work 120 times faster than the first generation iPhone.

App Developers Australia

The Apple A10 Fusion microprocessor is 120 times faster than the original iPhone. Source: ExtremeTech

We can only conclude that these updates in the iPhone’s 7’s hardware will have a direct impact on business’ bottom line.

It is only natural that users will be expecting mobile apps, sites, and games to react and behave as fast as the rest of the phone.

This update will put significant pressure on developers to optimise their apps to improve the speed and interactivity in order to distinguish themselves against their competitors and keep their audience engaged.

 

iOS

iOS software is known for its cross-generational usability that can effortlessly be applied to any business model. iOS 10 is no different. In the most recent update Apple has partnered with Deloitte to help enterprises engage with iOS in order to help businesses drive their mobile strategies.

Additionally, IOS 10 offers an improved usability. This makes it easier for businesses to connect their devices to maximise productivity and efficiency. Business apps such as Evernote can now be quickly accessed as a widget in Today, offering users the ability to operate features of the app without having to leave today. Additionally, the iOS app Workflow has been updated to allow users to automate functions across other apps and can easily be launched from inside other apps.  

Some of the best business based apps for iOS10 include:

  • Box, for importing documents
  • Skitch, for annotating images and maps
  • SignalMe, for meeting room efficiency
  • iAuditor, for safety inspections.

Handoff is another awesome cross-platform iOS app that allows you to begin work on one device and seamlessly transition to another to complete a project.

Mobile App Development Melbourne

Handoff Mail. Source: MacRumors

 

Overall, iOS is an incredible software that has the ability to support, nurture and boost the productivity of a business. It is a software that utilises apps to offer a complex and in depth support system to your business, yet is easy to understand at an entry level.

What really separates iOS 10 from previous updates is the latest updates to Siri.

 

Siri

Siri is the inbuilt AI system that Apple employs across the iOS software. In iOS 10 Apple has broken ground by opening up Siri to third party developers. This is a huge step that not even Google has taken.

Siri can now communicate with your client’s favorite apps to search for photos, message their friends, make payments, place calls, book rides and start workouts just by using their voice. This is a super impressive development and one that businesses and their apps should definitely capitalise on. As a result, The update makes it easier for people to interact with their favourite apps. For customers who favour Siri, this could be the difference between what apps they use within their daily life.

Apps such as Uber and WhatsApp, are currently in the process of already developing software to support the updated Siri.

Melbourne App Developers

You can now use Siri to book a ride on Uber and Lyft. Source: Apple Newsroom

Overall, Apple is making leaps and bounds in the business world. Their software is aimed to support the growth of businesses internally. Finally, it is also creating a platform for businesses to reach and grow client base. Now, Apple is a commonly loved brand with sleek designs, social status and business prowess, mixing business and pleasure seamlessly.

Guest written by Ash Donovan from Digital8.

The Most Popular iPhone and iPad Apps of All Time

With Apple’s much-anticipated keynote happening today, a list of the most popular iPhone and iPad Apps has been released. We take a look at the iOS App Store’s history and your favourite apps in the past five years.

Today Apple announced three things coming this spring: an updated Apple TV, a gigantic iPad and new iPhones. With the iOS9, it’s extraordinary to see how far the iPhone has come in less than a decade.

When the original iPhone was released in 2007, there was no App Store at all. In 2008, the App Store was first launched with only 500 apps. That number has grown to over a million apps that are creating mobile experiences, enriching and empowering our lives.

So what are the iOS Apps that have stood out from the crowd to top the App Store rankings?

The latest report from analytics firm App Annie have crowned the most popular iOS apps of all time. We review the top downloaded and grossing apps to see how they have become so widely used today.

 

Top Apps by Downloads

Top All-Time Worldwide Downloads

Facebook, Google and Apple dominate the list of the top 10 most-downloaded apps with 8 of the spots. Facebook alone claims 4 of the spots. Along with their main app coming in first, others on the list include Facebook Messenger, Instagram and WhatsApp. Skype and Twitter are the only apps from other companies, coming in at fifth and ninth place, respectively.

So what do these rankings tell us about the iOS app market?

Well, they do reveal that even as iPhones are updated and operating systems evolve, user habits have not changed much in the past few years when it comes to our favourite apps. Although most of the apps featured in the top 10 are over 4 years old, they all continue to attract millions of downloads per month.

Also of note is that over half of the apps are based around strong social networking and sharing features. This should be no surprise when most users install social apps first after getting a new iPhone or iPad.

 

Top Apps by Revenue

Top All-Time Worldwide Revenue

When it comes to the apps that make the most money, the top 10 is a lot different from the All-Time Downloads, with Skype being the only one featured on both lists. However, the winners on this list seem quite logical considering that most of the top-grossing apps are entertainment and dating apps.

When compared to the top-downloaded apps, the top-grossing apps are represented by a much wider selection of companies, with LINE being the only one to claim multiple top 10 spots. As noted by The Cheat Sheet, Pandora Radio’s top ranking was driven by the US, which contributed practically all of it’s revenue.

At $9.99, Apple’s word processer Pages is the only app featured that generated revenue entirely from paid downloads. All the other apps on the list apply a variation of the freemium model. To find out more about the monetisation models you can apply to generate app income here.

 

Top Apps by Usage

Using the top 10 most-downloaded and highest-grossing lists, all of the most popular iOS apps were compared based on monthly active users (MAU).

Tops App by Usage

When it comes to app usage, many of the most downloaded and top revenue apps are also ranked in the top 10 by MAU. The exception here is China where, quite remarkably, none of the 19 apps in the download and revenue rankings are among the top 50 apps by MAU. This can be attributed to users in China having a strong preference for local apps that provide similar functionality to their global App Store counterparts.

 

Key Takeaways

Everyone has their personal favourite apps.  Then there are those universal ones that seem nearly required for every iPhone and iPad, e.g. Facebook. You might have guessed the most popular apps correctly or been close, just by looking at your phone.

Also note that apps with strong social and sharing features take up over half of the top 10 most-downloaded list. Referred as ‘The App Effect’, mobile users are looking for the next app experience that will change their lives. The most popular iPhone and iPad apps provide this.

So what are some of your favourite iOS apps? Let us know in the comments below.