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How Apple Helps Your Business Put Its Best Foot Forward

Over the years, Apple has consistently maintained their position on the front line for all things business. These products have helped businesses with organisation and productivity. They’ve also offering companies a new platform to engage with their audiences using innovative software. In doing this Apple has become an embedded part of modern and mobile business.

 

The iPhone  

Since its release, the iPhone has set the benchmark for all mobile businesses. By creating a top of the line device that values user experience and speed whilst simultaneously offering companies an innovative platform to reach new audiences Apple has essentially created a product that seamlessly mixes business and pleasure.

With the release of the iPhone 7/7 Plus we have seen major updates to the hardware of the iPhone itself that will put pressure on companies to revamp their apps in order to stay current.

iphone-app-development

Apple CEO Tim Cook at the launch of the iPhone 7. Source: Daily Mail

 

Apple CEO, Tim Cook, recently announced the next generation of iPhones. They will include a longer battery life, updated software, improved hardware performance, and new A10 Fusion microprocessor.

The Apple A10 Fusion microprocessor boosts speed, making iPhones the ability to work 40% faster. than its iPhone6/6 plus predecessors, or more profoundly, the new microprocessor will allow the iPhone 7 Plus to work 120 times faster than the first generation iPhone.

App Developers Australia

The Apple A10 Fusion microprocessor is 120 times faster than the original iPhone. Source: ExtremeTech

We can only conclude that these updates in the iPhone’s 7’s hardware will have a direct impact on business’ bottom line.

It is only natural that users will be expecting mobile apps, sites, and games to react and behave as fast as the rest of the phone.

This update will put significant pressure on developers to optimise their apps to improve the speed and interactivity in order to distinguish themselves against their competitors and keep their audience engaged.

 

iOS

iOS software is known for its cross-generational usability that can effortlessly be applied to any business model. iOS 10 is no different. In the most recent update Apple has partnered with Deloitte to help enterprises engage with iOS in order to help businesses drive their mobile strategies.

Additionally, IOS 10 offers an improved usability. This makes it easier for businesses to connect their devices to maximise productivity and efficiency. Business apps such as Evernote can now be quickly accessed as a widget in Today, offering users the ability to operate features of the app without having to leave today. Additionally, the iOS app Workflow has been updated to allow users to automate functions across other apps and can easily be launched from inside other apps.  

Some of the best business based apps for iOS10 include:

  • Box, for importing documents
  • Skitch, for annotating images and maps
  • SignalMe, for meeting room efficiency
  • iAuditor, for safety inspections.

Handoff is another awesome cross-platform iOS app that allows you to begin work on one device and seamlessly transition to another to complete a project.

Mobile App Development Melbourne

Handoff Mail. Source: MacRumors

 

Overall, iOS is an incredible software that has the ability to support, nurture and boost the productivity of a business. It is a software that utilises apps to offer a complex and in depth support system to your business, yet is easy to understand at an entry level.

What really separates iOS 10 from previous updates is the latest updates to Siri.

 

Siri

Siri is the inbuilt AI system that Apple employs across the iOS software. In iOS 10 Apple has broken ground by opening up Siri to third party developers. This is a huge step that not even Google has taken.

Siri can now communicate with your client’s favorite apps to search for photos, message their friends, make payments, place calls, book rides and start workouts just by using their voice. This is a super impressive development and one that businesses and their apps should definitely capitalise on. As a result, The update makes it easier for people to interact with their favourite apps. For customers who favour Siri, this could be the difference between what apps they use within their daily life.

Apps such as Uber and WhatsApp, are currently in the process of already developing software to support the updated Siri.

Melbourne App Developers

You can now use Siri to book a ride on Uber and Lyft. Source: Apple Newsroom

Overall, Apple is making leaps and bounds in the business world. Their software is aimed to support the growth of businesses internally. Finally, it is also creating a platform for businesses to reach and grow client base. Now, Apple is a commonly loved brand with sleek designs, social status and business prowess, mixing business and pleasure seamlessly.

Guest written by Ash Donovan from Digital8.

How To Optimise App Store Screenshots

To maximise your app’s conversion rate for the lowest possible user acquisition cost, it is crucial to understand how to optimise the sequence of screenshots on the App Store page. In this post, we examine those high-converting screenshots that drive more traffic to your app’s page and, in turn, lead to more app downloads.

According to research firm Forrester, 63% of apps are discovered through App Store searches. This makes App Store browsing the most used method for discovering and downloading apps. Consequently, if you’re not using App Store Optimisation (or ASO for short) to increase your app’s search ranking, you’re missing out on the largest discovery channel available to your app.

At its core, ASO is about increasing your organic installs by showcasing (or teasing) your app’s features quickly and succinctly. But to maximise your conversion rates for the lowest possible user acquisition cost, you must understand how to optimise the sequence of screenshots on your App Store pages.

Previously, we touched on how to pick the best ASO keywords for naming your app and designing your app’s Landing Page to draw in users and stand out once installed. In this post, we’ll go over what screenshots to place on your store page to convert views into installs, as well as the A/B testing you can do to optimise conversion rates.

So, without further ado, here’s how you find those high-converting screenshots to increase downloads on the App Store.

 

Making Screenshots that Showcase Your App

Whereas an icon might hint at your app’s quality and general utility, screenshots and videos paint a clear picture of what your app actually does. The best screenshots clarify your app’s unique value proposition and key selling points. How you demonstrate this, however, differs by app type.

Optimising For: Games

Angry Birds

Angry Birds 2 on iPhone shows off both gameplay and graphics. It doesn’t waste space showing how to launch a bird.

Games need screenshots that impress potential users with context about how fun the gameplay is as well as high-quality visual design. Angry Birds 2 is a great example that leads with its lively characters and physics-based gameplay, as established in the original Angry Birds. Adding key benefits at the top-left or bottom-right (e.g., “Multi-Stage Levels!”) is another best practice put in motion by Rovio’s designers.

Optimising For: Apps

CatchoftheDay

CatchOfTheDay on iOS tells a story to engage audiences.

For apps that aren’t games, we suggest showcasing screenshots that inform users how the app works. CatchOfTheDay is a perfect example. First, it hooks shoppers with the lead screenshot (beyond using Apple’s well-known brand and products, it also showcases being ‘Australia’s #1 Shopping Experience’). Then it proceeds to explain the shopping experience by visually outlining the main features the app provides to users.

 

Making Screenshots that Engage Users

Users are selective. You only have one to three seconds to get them to pay attention (Industry experts call this the “three-second rule”). There are several fundamentals to practice to convert the most installs.

Clumsy Ninja

Clumsy Ninja on Google Play leads with an entertaining video to engage Android users.

You’ll want to lead with at least one clear high-definition video. Keep it short and simple – ideally 15 to 30 seconds long. As a rule of thumb, your trailer’s duration should be less than half the time it takes to download the app itself on a 4G connection.

It’s even more important to leverage an app trailer on Android, as your lead video appears at the top of the Google Play store page. Clumsy Ninja does an excellent job of utilising this video top space with its engaging video.

For screenshots, always lead with the highest-converting image based on non-incentivised traffic. This may require some A/B testing, which we will cover later in this post.

 

How to Design a Great Screenshot

It’s very important to have concise and scalable screenshots, as users will be browsing on a range of devices including desktops, laptops, phones and tablets. File format is also a consideration — to get your screenshots onto Google Play and iOS App Store, they need to be saved as either JPEGs or PNGs.

If it’s your first time making App Store screenshots or you need assistance with your next project, you can use AppIconTemplate.com’s handy iOS and Android screenshot PSD templates.

One Minute Closer Apple iTunes

One Minute Closer on iPhone uses some text, while having a visual sense of hierarchy to explain the app’s core values. Source: iTunes

In general, text should be light and used to help frame the visuals. This translates to a font size around 65pts for the body and 100pts for the header. Overall, you’ll want to communicate visually and be supported by — not reliant on — text. Tinder employs this strategy by using text to enhance the visual message.

Screenshots should have a sense of hierarchy, displaying the app’s core features and unique selling points first. This way, the consumer can quickly grasp why your app is better than or different to competitors.

In the Tinder example, users quickly learn that the app shows local people, the ability to quickly like or pass and what happens when a match occurs. This helps it stand out against other dating apps.

Lastly, always make sure screenshots are consistent with the look and feel of the app UI/UX. Otherwise, users will become confused when they open your app and you’re likely to run into user retention problems.

 

Combining Design with A/B Testing

The quickest way to know you have the best screenshots and optimise conversion rates is through sequential A/B testing. However, how you execute this method differs by App Store:

  • Google Play – Android developers have it easy thanks to Google Experiments, which lets you set up tests and collect results within Google’s dashboards.
  • iOS App Store – For iPhone and iPad apps, we recommend using Facebook advertising campaigns prior to an app’s soft launch. The click-through rate for each screenshot will allow you to evaluate which ones drive traffic towards your app and, as a result, will lead to more downloads.

Based on you’re A/B test findings, you should optimise the order of your screenshots so the highest-converting one (among your target users) is first. Furthermore, you need to account for common behaviour across devices where your user views your store page. When they come across your page, they could be on their desktop, laptop, phone or tablet. To maximise your conversion rates, you must not only have the best set of screenshots, but also know the correct order to present them.

 

Key Takeaways

According to analytics firm App Annie, a 10% improvement in your conversion rate can lead to 10% more app installs or 10% less user acquisition to reach your target market. In short, optimising your screenshots will improve your user acquisition.

However, design principles and A/B testing methods differ between apps and Apps Stores, so be sure to keep our guide handy to help you through the process. In time, you’ll discover which screenshots are leading to the most downloads and, in turn, receive the fruits of your App Store Optimisation efforts.

Are there any ASO tools or resources with should be checking out? Let us know in the comments below.

 

The Most Popular iPhone and iPad Apps of All Time

With Apple’s much-anticipated keynote happening today, a list of the most popular iPhone and iPad Apps has been released. We take a look at the iOS App Store’s history and your favourite apps in the past five years.

Today Apple announced three things coming this spring: an updated Apple TV, a gigantic iPad and new iPhones. With the iOS9, it’s extraordinary to see how far the iPhone has come in less than a decade.

When the original iPhone was released in 2007, there was no App Store at all. In 2008, the App Store was first launched with only 500 apps. That number has grown to over a million apps that are creating mobile experiences, enriching and empowering our lives.

So what are the iOS Apps that have stood out from the crowd to top the App Store rankings?

The latest report from analytics firm App Annie have crowned the most popular iOS apps of all time. We review the top downloaded and grossing apps to see how they have become so widely used today.

 

Top Apps by Downloads

Top All-Time Worldwide Downloads

Facebook, Google and Apple dominate the list of the top 10 most-downloaded apps with 8 of the spots. Facebook alone claims 4 of the spots. Along with their main app coming in first, others on the list include Facebook Messenger, Instagram and WhatsApp. Skype and Twitter are the only apps from other companies, coming in at fifth and ninth place, respectively.

So what do these rankings tell us about the iOS app market?

Well, they do reveal that even as iPhones are updated and operating systems evolve, user habits have not changed much in the past few years when it comes to our favourite apps. Although most of the apps featured in the top 10 are over 4 years old, they all continue to attract millions of downloads per month.

Also of note is that over half of the apps are based around strong social networking and sharing features. This should be no surprise when most users install social apps first after getting a new iPhone or iPad.

 

Top Apps by Revenue

Top All-Time Worldwide Revenue

When it comes to the apps that make the most money, the top 10 is a lot different from the All-Time Downloads, with Skype being the only one featured on both lists. However, the winners on this list seem quite logical considering that most of the top-grossing apps are entertainment and dating apps.

When compared to the top-downloaded apps, the top-grossing apps are represented by a much wider selection of companies, with LINE being the only one to claim multiple top 10 spots. As noted by The Cheat Sheet, Pandora Radio’s top ranking was driven by the US, which contributed practically all of it’s revenue.

At $9.99, Apple’s word processer Pages is the only app featured that generated revenue entirely from paid downloads. All the other apps on the list apply a variation of the freemium model. To find out more about the monetisation models you can apply to generate app income here.

 

Top Apps by Usage

Using the top 10 most-downloaded and highest-grossing lists, all of the most popular iOS apps were compared based on monthly active users (MAU).

Tops App by Usage

When it comes to app usage, many of the most downloaded and top revenue apps are also ranked in the top 10 by MAU. The exception here is China where, quite remarkably, none of the 19 apps in the download and revenue rankings are among the top 50 apps by MAU. This can be attributed to users in China having a strong preference for local apps that provide similar functionality to their global App Store counterparts.

 

Key Takeaways

Everyone has their personal favourite apps.  Then there are those universal ones that seem nearly required for every iPhone and iPad, e.g. Facebook. You might have guessed the most popular apps correctly or been close, just by looking at your phone.

Also note that apps with strong social and sharing features take up over half of the top 10 most-downloaded list. Referred as ‘The App Effect’, mobile users are looking for the next app experience that will change their lives. The most popular iPhone and iPad apps provide this.

So what are some of your favourite iOS apps? Let us know in the comments below.