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The reason your app isn’t clicking with its audience. Try this creative design method today!

How you can think like a modern designer, with design thinking. It may just change your app!

Designing that will build customer loyalty and advocacy. Design thinking invented by pioneer and CEO of IDEO, Tim Brown.

I’m sure you’re eager to find out how design thinking works.

Let me first explain what is design.

Cover Image Source: Pocket Design

What is Design?

Design is the creation process for an outcome. Whether it will be functional like a plan, or visual, like a picture.

 

The design process is definitely daunting, it can seem like a big task. By breaking it into smaller steps, makes the outcome seem reachable.

 

Working in steps helps your team remain on the same page. This gives the designers comfort in knowing the design is thought out and preferred. These steps are part of the design thinking process.

The Design Steps

 

The steps for the design process being:

  1.       Defining the problem – What exactly are you trying to create? Is it a plan? A picture?
  2.       Collecting information about the problem – What do you need to know before you can begin?
  3.       Brainstorming and analysing ideas – What are some ideas you have had for this design?
  4.       Developing solutions – Grow these ideas, give them detail.
  5.       Getting feedback on ideas – Have colleagues and friends validate these ideas.
  6.       Improving the ideas, from the feedback – If they gave you feedback, can you use it to improve the design.
  7.       Re-defining the problem/starting over – From this do you have a completed design? Can it be improved or do you have to start over?

    Image Source: Discover Design

 

What is Design Thinking?

 

Design thinking is similar, but its customer centric. Which is designing from the customer perspective. A designer must make sure it aligns with what the customer wants and needs.

 

Design thinking is also broken into a process:

 

  1.       Empathising with the customer – Thinking from the customer perspective.
  2.       Ideating what the customer would want – Using perspective and research.
  3.       Prototyping the ideas formed – Creating mock-ups of the possible design.
  4.       Creating multiple iterations of the prototype. Do this until you find a standout or preferred model. These mock-ups are great for people to look at, an idea of what you’re trying to create.
  5.       Launching the new design – Release the design into the world.

Image Source: Neilson Norman Group

 

This leads to having customers tell their friends their thoughts on your product. This is incredibly valuable. You trust their endorsements, it’s one of the most trusted forms of advertising. Because they won’t tell you how good something is as they aren’t paid to do so. I’m sure you want that sort of buzz for your app!

 

What should you do now?

You should start today, create an app that understands what the user wants. An app that they will show their friends. Don’t let your idea’s potential go to waste!

Was your app idea created using design thinking?

Because if you haven’t, why not?

If you hadn’t heard of design thinking until reading this blog, start today. Create the tools required to align your design with what your audience wants!

Image Source: Medium

 

Want to find out how to put design thinking into action?

Check out our other blog that dives into the tools used in design thinking. We describe what the tools are, how they’re used and their necessity.

 

Or visit the Launchpad quote page, if you have a brilliant idea for an app. Launchpad want to help you create a unique, successful app.

 

Why Everyone’s Talking about Snapchat’s Latest Update

A new year equals a new you. This is the case with one of the most popular social media platforms, Snapchat. Recently, the company announced updates to the app which will be released in the near future on iOS and Android.

What’s new?

The most groundbreaking change in the update is the addition of a universal search bar that allows users to find friends and people they want to follow. Another new change is the inclusion of a quick access chat directory screen, which lists out friends, groups, and contacts.

 

This update is great for businesses and startups. As users can discover other profiles easier, the new search bar will allow users to also discover businesses, allowing them to increase their brand and content exposure.

 

At this stage, Snapchat hasn’t announced plans for ads in search. However, this will be highly likely to be implemented as a response to Instagram, who is planning to implement advertisements in their Stories feature.

 

Another update has been added to the “Our Story” feature, where users can submit snaps wherever they are at any time. Snaps curate based on holidays, events and what’s trending around the world. This will provide businesses with the opportunity to utilise creative occasion-based marketing and create user engagement.

 

One of the main reasons for the update could be to improve the app’s user experience. On the business end, this could be a tool to motivate businesses to produce more content. The final reason might be a move to help Snapchat keep up with its close competitors.

At the end of the day, only time will tell.

 

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