Unless you’ve seen The Social Network – you might not know how Mark Zuckerberg foundedFacebook. According to the movie, Tyler and Cameron Winklevoss created the idea with their own social network, Harvard Connection.
When Harvard student and programmer Victor Gao resigned he referred them to Mark Zuckerberg. The twins hired Mark and gave him access to Harvard Connection’s network passwords, files and servers. This led to Mark starting work on his own social networking site, thefacebook.
Years later, the legal battle between Winklevosses and Zuckerberg ended in a settlement worth $65 million dollars. To avoid this scenario happening to you, we’re going to outline the 5 best ways to safeguard your app idea.
1. Get a Non-Disclosure Agreement (NDA)
A Non-Disclosure Agreement helps protects your ideas being shared by others outside of the agreement. This document is important when you’re dealing with anything tech related that requires development. An NDA should be readily available by a developer if requested. It is important to remember that the NDA only comes into effect after each party in the agreement signs the contract. Anything discussed before the NDA gets signed may not be covered in the agreement.
Another way to keep your app idea safe is to avoid sharing too much information about your app to others. Magicians don’t reveal their secrets, so you should not reveal too much regardless of how excited you are. Also, be selective of those you choose to tell your app idea. When speaking to friends, colleagues or app developers at the initial call, just give a brief overview or a sales pitch of your app idea. However, investors might want more in-depth information on your idea. They don’t normally sign NDAs, so you can do is add a confidentiality disclaimer in important documents.
3. Trademark your app’s identity
Trademarks prevent others from using your app’s identity. This prevents consumers from downloading counterfeit apps. protects your brand. Anything that distinguishes yourself from others, such as logos, screenshots, andphrases, can be trademarked. Protecting your identity can help build brand and icon recognition, especially if your app becomes successful. Snapchatcan be easily recognised by its ghost icon andEvernote with its elephant head icon. Before applying, check if existing trademarks have been registered at IP Australia.
4. Retain documentation
It is important to keep all documents related to your app and from third parties safe. Documents you should keep safe include: agreements, contracts, business plans, trademarks and meeting minutes. These documents can be used as evidence and help you when any disputes arise or any legal situations happen during the app development process. To avoid overflowing your cabinets and drawers with documents, you can scan them to your computer and upload them to a cloud.
5. Hire a reputable app development company
Once you’re at the app development stage, it is crucial to find a trustworthy app developer. Your app idea will be kept safe and also developed efficiently. During the hunt for the right app developer, make sure to check out information such as their experience,portfolio, and client reviews. Additionally, a good app development agency will be genuinely interested in your idea, not just developing it. They’ll guide you throughout the development process, giving you advice and ideas based on their experience to make sure it succeeds in the market.
By following this guide you’ll be at peace and won’t need to worry about getting your app stolen.
For further legal advice on trademarks or NDAs, it is recommended that you visit a lawyer or legal firm with knowledge in this area.
If you have an app idea, contact us for a confidential and informative discussion!
http://www.launchpadapps.com.au/wp-content/uploads/2017/02/1-DBnQOREZsZHqi1ZHbhIFvQ-1.jpeg366797Wesley Unghttp://www.launchpadapps.com.au/wp-content/uploads/2016/12/Launchpad-Logo12-300x78.pngWesley Ung2017-02-17 11:21:212017-03-24 10:52:035 Simple Ways to Protect Your Unique App Idea
Don’t wait for someone else to validate your great app idea. Validate it yourself!
So you have an idea for an app. But it’s not just any app idea.
After browsing the App Stores, you realise there’s nothing like your app available. You’ve mentioned the idea in conversation and noticed that others think it would be an awesome app. You’ve defined what your app is all about and envisioned how it will revolutionise the world.
This is exactly what happened to Evan Spiegel in 2012. He dropped out of Stanford University to focus on his idea for a photo-sharing app. Its main focus: “communicating with the full range of human emotion—not just what appears to be perfect or pretty”.
This might have sounded like a great concept back in 2012. But was that all it took for Evan to go ‘all-in’ on his app idea? What made him think his idea would stand out from apps like Facebook and Instagram? How did he know there were smartphone users looking for a photo-sharing app like his?
Before you start investing time and money to make your startup dreams come true, you need to spend the time upfront validating what your app idea could truly become. Idea validation helps you to not only save time and money, but also focus your efforts on building an app that people want to use and increases your chances of creating a successful app startup.
This is what Evan Spiegel did in 2012 before leaving college to focus on his app startup called Snapchat. Validating Snapchat back then may not have shown that it’d be worth $20 Billion and the third-most popular social network in less than five years, but it did allow Evan to move forward with confidence in the market demand and long-term viability of his innovative app idea.
That’s why we’ve put together this step-by-step guide to help you validate whether your app can generate revenue, attract users and allow you to join the wave of successful app entrepreneurs in 2017.
Even if you’re not too ‘tech savvy’ or just taking your first step towards entrepreneurship, this complete guide will take you from the initial concept of your app idea all the way to its successful launch.
Step 1 – Establish the basics of your business model
Identifyyour target users and find out if your idea is profitable.
Having a great app idea is definitely a cool ‘eureka’ moment to have, but without a workable business model, your idea is likely going to stay in that moment rather than becoming a successful reality.
Since your app is a startup that you want to generate constant, sustainable revenue from, there are a few things you need to clear right from the get-go:
The type of app you want to develop
Who your target user is
If your target user even wants your app
Whether to develop your app for iOS, Android or both
Keeping your app localised or going global
Once you can define this foundation of your app’s business model, you can then move forward with confidence to the actual development phase. This is way better than hastily moving forward with an app idea you think is amazing, only to find out that not many other people feel the same way.
The best way to identify your target audience is through market research. Understanding the motivations and behaviours of potential users helps you find out the market demand for your app. This will also help you determine that sort of app to develop.
A cost-effective way to discover what prospective users think is by creating user persona models. As part of our Rocketfuel Workshops with budding app entrepreneurs, we create user personas to better understand the needs of target users. We then place the created personas into scenarios to find out if certain app features are desirable or ineffective in certain situations.
An example user persona featuring the target user’s bio, personality, goals and frustrations. Source: Xtensio
With an initial understanding of your prospective audience, you can refine your target users by conducting secondary research. A variety of published reports and collected data is available online.
Sources like IBISWorld provide up-to-date Market Research reports covering every industry in Australia. Analytic tools like App Annie or Sensor Tower lets you discover the keywords similar apps rank for. This allows you to find out if people are actually looking for an app like yours.
With all this gathered research data, you can now move forward to determine the best platform/s for your app.
iOS, Android or both?
As you establish the business model for your innovative mobile app idea, you’ll undoubtedly have to consider whether to develop the app for Apple iOS, Google’s Android operating system, or both.
iOS worldwide app store revenue has been consistently higher than Google Play’s over the past three years. Source: Apple Insider
So if your main focus is increase revenue and efficiency in the development process, create an app for iOS.
To localise or not localise
When you localise an app, you are tailoring it to suit a certain country, region or continent, whether through language, design and/or marketing. During the initial idea stage, you may choose to target a small market within your home country that can expand over time – but herein lies the problem.
According to eMarketer, there are now over 2 billion smartphones users worldwide. That’s a potential market of 2 billion people. If you don’t localise your app to the societal and cultural traits of other world regions, you dramatically reduce your potential market penetration.
If you’re an Australian App Entrepreneur wanting to keep your app’s appeal domestic, consider this: With roughly 15 million smartphone users nationally, Australia contributes less than 1% of the overall app market share. Your app is already missing out on a vast majority of potential customers if you don’t localise it.
Plan to localise your app globally in places that lead the way in app use and consumption. With a solid localisation strategy as part of your app’s business model, now comes the prototyping phase.
Step 2 – Put your idea down on paper
Think about your app’s users and what features they need.
If you’ve got great app ideas you truly believe will be a success, write them down. Whether it’s app name options or wireframe sketches, jotting down your ideas will help you to think more creatively.
As you’re putting pen to paper, be sure to pay close attention to your users. Think about the audience you will be designing the app for and what their user experience will be in-app.
The Prototyping Tool
At Launchpad App Development, our user-centric approach to app prototyping is implemented to enhance the usability, convenience and satisfaction from a user’s interaction with our apps. But this process is undertaken once we’ve helped our clients crush assumptions and defined the best way to launch their app’s mobile presence.
So what sort of app prototyping can you do while validating your app idea? It’s important to find yourself a powerful and user-friendly prototyping tool that makes design iterations and experimenting easier. Ideally, the prototyping tool should include the following features:
It let’s you design wireframes and mockups simply and quickly
It lets you seamlessly share design iterations with your team and developers
It’s free to use, but provides an upgrade option if you need more features
During our discovery sessions with clients, my go-to prototyping tool is InVision. InVision is free to use and allows you to turn your App Idea into an interactive, clickable Mobile prototype.
There are so many user-friendly prototyping tools available that it would be in your best interest to try out a couple of them to find out which one is best for you and your workflow. Some other excellent prototyping tools I recommend are Fluid UI and Marvel as you can learn how to use them in an intuitive and fast manner. The upside of “test driving” a few of them is that you’ll end up with the best fit to visualise your app idea.
Step 3 – Find a great app developer
The qualities to look for in a great development partner.
There are certain qualities that make excellent technical partners truly stand out. Besides coding talent, they need people with mobile product experience. They should have Innovative UI/UX Designers and attentive Quality Assurance (QA) testers that work together to produce brilliant mobile apps. A great development partner provides you with experts across all these areas that work in parallel to iterate quickly and deploy efficiently.
How to Find that Perfect Partner
When you’re in the process of choosing an app development company, what you’re really choosing is a partner that will collaborate with you to transform your innovative idea into a successful app. To find that ideal app development partner, look for these characteristics:
A beautiful portfolio – Their work should feature attractive apps that provide user-friendly and intuitive mobile experiences. This is a sign of their mobile UX and UI design
Genuine interest in your app – They should have collaborated with lots of entrepreneurs and different app startups. As a result, they’ll be able to provide supplementary creative input from all their development experience.
Not the cheapest – Your main focus should not be to save money – it should be to design and develop a brilliant app. The best partner will cost more than the cheapest developer, but this will ensure that you are giving your app the best chance of startup success once launched so that you achieve the best possible ROI.
A detailed product strategy process – Their initial discovery session should be to capture the essence of what your app will do and understand the outcomes you want to achieve. From there, they should start strategically planning the key drivers to generating revenue and making your app a success.
Open to collaboration – Trust forms so much faster when working side by side with your development partner. That’s why a great partner will always be willing to co-innovate with clients to promote brainstorming, problem-solving and constant communication throughout the app development process.
When you’ve found that perfect partner that understands your app vision, provides a product strategy to make it better, and can help you throughout the whole development process, you’re ready to transform your app from an innovative idea into a successful reality!
Before you validate your app idea…
It’s one thing to have an innovative idea for an app, but it’s another thing entirely to turn it into a popular, moneymaking reality that people download from the App Store.
If you have a brilliant idea, it could very well be the foundation for the next big app startup. By following these steps, you will give yourself the best opportunity to find out your app idea’s potential.
Ready to build a successful app startup?
Book a free 1-hour discovery session with one of our Launchpad specialists to define the next steps for your concept.
http://www.launchpadapps.com.au/wp-content/uploads/2017/02/Validate-Your-App-Idea.png6521600Marc De Chellishttp://www.launchpadapps.com.au/wp-content/uploads/2016/12/Launchpad-Logo12-300x78.pngMarc De Chellis2017-02-08 08:59:152017-03-24 10:22:16Here's a Quick Way to Validate Your Mobile App Idea in 2017
There has been a rise in female entrepreneurs (also known as fempreneurs) not only in Australia but also around the world. Similarly to the success of app entrepreneurs, which we looked at previously, startup success starts with having the big idea coupled with the determination towards turning their vision into a reality. Today we’ll be focusing on 7 female entrepreneurs who took their passion and disrupted the industry with their business idea.
Justine Flynn is the co-founder of Thankyou, a social enterprise in Australia, where proceeds of its product sales are donated to help developing countries. Created in 2008, the idea came about when the founders saw an opportunity of the high bottled water consumption in Australia to tackle the water crisis. Thankyou has expanded their product lines to beauty, food and baby care, which are stocked in 5,000 outlets in Australia. They’ve raised over $3 million for projects, giving over 100,000 people access to water and food across 17 countries.
2. Whitney Wolfe – Bumble
Whitney Wolfe is the founder of social and dating app, Bumble, which is similar to Tinder (co-founded by Whitney) but with a twist. In the app, females make the first move and are the only ones who can start conversations with males. Additionally, matches disappear if the other user doesn’t reply within 24 hours. The app was created to challenge the dating rule of males starting the conversation. Since launch in December 2014, Bumble has more than 10 million users, more than 50 billion swipes and has been named dating app of the year at the US Dating Awards.
3. Jodie Fox – Shoes of Prey
Jodie Fox is one of the co-founders of Shoes of Prey, an online retail shop startup. It started in 2009 in Sydney and offers fully customisable shoes. Customers are able to choose details like shape, colour, and material. Jodie got the idea after being unable to find shoes that matched her preferences. She then wanted to give the same experiences to others. Shoes of Prey have received more than $20 million in funding and won multiple awards at the Telstra Business Awards.
4. Marcela Sapone – Hello Alfred
Marcela Sapone co-founded an on-demand app called Hello Alfred, which is the Uber of butler services. Users are assigned a butler that completes household chores and tasks they want to be done through the platform. The app idea came when Marcela was unable to do chores because of late work hours in Harvard Business School. Since launching in Boston in 2013, Hello Alfred has raised more than $11 million in funding, won TechCrunch’s Disrupt Startup Competition. Marcela was also listed on Forbes’ 30 Under 30.
5. Genevieve George – OneShift
Genevieve George is the founder of OneShift, an online job marketplace for casual, permanent or shift work. The platform functions differently to other job marketplaces. Users create a profile and are matched with jobs based on the information they provide. The startup idea came from previous experiences of applying for jobs and working at a cafe. Genevieve wanted to make it easier for small businesses to hire and people to apply for jobs. Since 2012, OneShift raised $4.7 million in funding. They’ve also won multiple awards, such as the 2013 E-business, innovation and enterprise award. Genevieve also made the top 50 emerging leaders of 2015 list.
6. Jane Lu – Showpo
Jane Lu is the CEO and founder of the online fashion startup, Showpo. The store ships female clothing at affordable prices to 45 countries around the world. The idea came as a result of Jane wanting a career change and being unable to find stores that offered affordable on-trend clothing with fast shipping. Since starting in a garage in 2010, Showpo is now worth $10 million and awards, such as Smart Company’s Top Retailer of the Year and BRW Fast Starters. In addition, Jane has won multiple entrepreneurial awards like Forbes 30 Under 30 Asia and SmartCompany’s Hot 30 under 30.
7. Lisa Falzone – Revel Systems
Lisa Falzone is the CEO and co-founder of Revel Systems, a point of sale system that operates on iPad. The POS system enables a more efficient and smooth transaction process for customers and small businesses. The idea came when Lisa went out to restaurants selling an app, noticing that they used outdated, bulky and inefficient POS systems. Since launch in 2010, Revel Systems have raised $127.3 million in funding. They’ve also won the Tabby Award for Best Retail System. Lisa also won numerous entrepreneurial awards, such as EY Entrepreneurial Women, Forbes’ 40 under 40 and Business Insider’s’ 30 Most Important Women Under 30.
Do you know any other kick ass female entrepreneurs? Let us know on social media!
A new year equals a new you. This is the case with one of the most popular social media platforms, Snapchat. Recently, the company announced updates to the app which will be released in the near future on iOS and Android.
The most groundbreaking change in the update is the addition of a universal search bar that allows users to find friends and people they want to follow. Another new change is the inclusion of a quick access chat directory screen, which lists out friends, groups, and contacts.
This update is great for businesses and startups. As users can discover other profiles easier, the new search bar will allow users to also discover businesses, allowing them to increase their brand and content exposure.
At this stage, Snapchat hasn’t announced plans for ads in search. However, this will be highly likely to be implemented as a response to Instagram, who is planning to implement advertisements in their Stories feature.
Another update has been added to the “Our Story” feature, where users can submit snaps wherever they are at any time. Snaps curate based on holidays, events and what’s trending around the world. This will provide businesses with the opportunity to utilise creative occasion-based marketing and create user engagement.
One of the main reasons for the update could be to improve the app’s user experience. On the business end, this could be a tool to motivate businesses to produce more content. The final reason might be a move to help Snapchat keep up with its close competitors.
At the end of the day, only time will tell.
What are your thoughts on the new search bar? Let us know on Facebook. We’re also now on Snapchat! Connect with us by scanning the Snapcode below.
“It’s not about ideas. It’s about making ideas happen” – Scott Belsky, Founder of Behance
Do you have an app idea that has the potential to be the next big thing? All you need is the big idea coupled with the passion and drive towards making it successful. This means getting it developed and published in the app market. Here are 7 Australian app entrepreneurs who have turned their app idea into a success.
1. Jess Wilson – Creator of the “Tinder for Clothes”
Stashd is a fashion discovery app created by Jess Wilson. The idea came from the lack of retailers’ engagement she experienced when shopping online. The fashion discovery app lets users view clothing and accessories from global fashion stores. Then they either stash (swiping right and storing it) or trash (swiping left and deleting it). Stashed is used in over 80 countries with over 4,200 brands partnering with the app and over 500,000 fashion items accessible. It has even partnered with Tencent, a popular shopping app in China.
2. Chris Strode – Ensuring the numbers add up for businesses
Chris Strode is the creator and founder of Invoice2Go, which is a business app where users can create, send and manage invoices from their smartphone. Chris could not find accounting software that were easy to use, which sparked the app idea. From starting out as a side business, Invoice2Go is now worth over $100 million, has raised $50 million in funding and expanded overseas. It has been the number one business app in the app store and is used by more than 200,000 small businesses around the world.
3. Melanie Perkins – Turning the world into a graphic designer overnight
Melanie Perkins created Canva at the age of 19 in her home. The appmakes it easier for users to perform advanced graphic design tasks on their Apple devices. Her app idea came as a result of the complexities of graphic design software. Canta is worth $458 million and has gained over $40 million in funding, with celebrities like Owen Wilson and Woody Harrelson on the list. Since launch, the app has won numerous awards and achieved worldwide success with over 10 million users across 179 countries.
4. Luke Anear – Improving safety, thousands of workplaces at a time
iAuditor is an app created by Luke Anear that allows businesses to create checklists and audits on Occupational Health and Safety in businesses.The app idea came about while Luke worked in the worker’s compensation industry. He witnessed accidents in the workplace and wanted to prevent any more from happening with this app. Since launch, the app has gained $33.88 million in funding and gained international success. The app is used across 80 countries and they have expanded their offices overseas.
5. George Freney – Saving shoppers time and petrol every day
Booodl is a store discovery engine app created by George Freney that shows users which stores and locations stock products they are looking for. The app idea began when George kept forgetting to buy a USB cable and could not find one at nearby stores. Since launching, more than 15,000 retailers have partnered with Booodl. They’ve won multiple awards, such as the 2015 Aus App design awards, and recently achieved a $2.85 million investment deal with a major shopping centre in Australia.
6. Andrew Low – Enhancing the supply ordering process
Andrew Low is the co-founder of Ordermentum. Thea app helps businesses in the hospitality industry order supplies efficiently through a cloud platform. With vast experience in Finance and Fast Consumer Goods, Andrew created the app after trying to find a way businesses can order and pay for supplies more efficiently. Since launch, more than 3,000 businesses have signed up to Ordermentum, with more signing up each day. They have recently received $2.5 million in funding and plans of powerhouse investors coming on board.
7. Peter Marchiori – Making job applications and hiring a breeze
Peter Marchiori created Found Careers. The app is, essentially, the Tinder for jobs. Basically, users create their profile and tick jobs they want to apply for. Users can also chat directly to employers, making communicate easier. The app idea was the result of the founders facing difficulties of finding employees in their previous business. It has over 25,000 downloads and over 2,000 jobs posted. Found recently gained $1.5 million in funding and voted as the #1 useful job platform in Australia.
Get your app idea developed! Contact us for a free and confidential initial phone consultation!
http://www.launchpadapps.com.au/wp-content/uploads/2017/01/Blog-44-Successful-Australian-App-Entrepreneurs.jpg6551487Wesley Unghttp://www.launchpadapps.com.au/wp-content/uploads/2016/12/Launchpad-Logo12-300x78.pngWesley Ung2017-01-12 14:46:372017-04-06 10:54:557 Successful Australian App Entrepreneurs
As an entrepreneur, you might be required to travel to different locations to meet with customers or clients. In the past, we had to rely on physical maps, travel guides and notepads which might take up space in our luggage. Luckily for us, we can now access all those tools on our smartphone.
There are a variety of travel apps in the Google Play and Apple App stores that can make your bags lighter and make your trip more efficient. We’ve done the groundwork and compiled a list of seven mobile apps that you should have on your mobile devices the next time you’re traveling domestically or internationally.
If you’re not hiring a car, Uber is the app for all your transportation needs. As one of the most popular on-demand ridesharing apps, you can save time waiting for taxis or public transport and also could save money. With its intuitive UI design, you’ll be able to request your Uber at the touch of a button and track the driver as they arrive at your pickup location.
Compared to a taxi, you’ll pay a fixed fare and will be able to know how much it costs before travelling. Payment is all done through your credit card via the app so you won’t have to use cash. You can choose to ride economically, luxuriously or carpool with other passengers. With Uber you can save money and ride to your next meeting with style.
Tripit is a very useful that allows you to input and access travel plans on your smartphone with ease. It’s one of my personal favourites that I always use when going on trips. You can add essential information, such as flight itinerary, hotel reservations and contact information all on your smartphone or tablet.
Tripit is very easy to use and setup. All you need to do is forward your travel confirmation emails to a specified Tripit email and it will create a master itinerary for you. Your plans and itineraries are shareable to others, which means your family, friends, managers and co-workers will know where you are. Tripit boosts your efficiency, allowing you to stay ahead of your travel plans.
With its recognisable app icon, Evernote is one of the most popular productivity apps for entrepreneurs that is available for free for Android, Apple and Windows phones. The app allows you to take notes, create to-do lists, add meeting minutes, set reminders and capture your thoughts while you travel.
You won’t need to worry about losing your notes because they’re stored on a cloud server and accessible on multiple devices. Evernote comes in three different plans; Free, Plus and Premium, which varies in pricing, features, and data uploads. One of the standout features, which is only available in the premium tier, is the ability to scan and digitise business cards into your phone.
If you’re trekking into an unfamiliar location you’ll need an app that can help you get to your destination. Here’s where Google Maps comes into play. With this app, you won’t need a map or directory ever again. The app lets you easily find your way from point A to B in a matter of seconds. It also delivers real-time information on traffic, public transport and even identifies points of interests.
Finally, you can use it offline by downloading maps to your phone in case you don’t have wifi or mobile data available. Like Google Translate, this app is preloaded onto android phones and available on the iTunes store. With this app, you’ll never get lost again.
It’s a good idea to use a Virtual Personal Network (VPN) if you rely on public wifi for social media, email, and web browsing. Essentially, a VPN helps encrypt the internet data on the connection you’re using, allowing you to use the internet privately and more securely. Another of my personal favourites is Tunnelbear, which I use every time I travel overseas. It’s free, easy to use and visually appealing. The free plan limits your usage to 500 MB each month but you can gain more data by tweeting the company on Twitter or subscribing to their paid plans for unlimited data.
Whenever you’re away from the office, you might want to communicate with your colleagues, customers or even family. If you don’t want to be billed for long distance overseas calls and only at your location for a few days, you’ll need to download Skype. The app allows you to make calls, video calls and chat through instant messenger with other users on your smartphone or tablet.
Skype also offers cheap rates if you use Skype to call landlines and mobile numbers. You can make a free account or opt in for the paid option called “Skype for Business”, where you can hold online meetings and create accounts for all employees.
Nǐ míng bái wǒ shuō de ma? If you didn’t understand what that meant, then it’s a good idea to use the translating app, Google Translate. Using the app will help you translate the Chinese phrase at the start to “Do you understand what I’m saying?”. It’s easy to get start translating foreign words. Just type or say what you want to be translated and it will do the work for you.
One of its innovative features is that you can also translate words using your device’s camera. This can help if you’re not sure what words mean on street signs or posters. This app will help when communicating with foreign clients to ensure there isn’t any miscommunication.
This app is already preloaded onto Android devices and is available to download on the iTunes store.
There you have it, the 7 apps that entrepreneurs should have on their next business trip. With these apps you’ll be prepared for any journey.
Do you use any of these apps? Are there any other apps you’d recommend?
Let us know in the comments below or on our Facebook page.
http://www.launchpadapps.com.au/wp-content/uploads/2016/11/best-travel-apps.png5761024Wesley Unghttp://www.launchpadapps.com.au/wp-content/uploads/2016/12/Launchpad-Logo12-300x78.pngWesley Ung2016-11-17 09:24:262017-03-29 12:40:007 Apps Entrepreneurs Need on their Next Business Trip
Get ahead of the curve and meet Generation Z – The global, social and technological mobile app consumers.
The widespread popularity of smartphones and mobile technology owes much of its rapid adoption to Generation Y. That may seem like a ‘narcissistic millennial’ thing to say, but this cohort of young adults aged 18-34 grew up during the web revolution of the 1990s. As such, millennials were the first generation to have digital technology and the Internet embedded into their upbringing.
And with technology becoming more affordable and compact into the 2010s, smartphones have become a necessity in everyday life for millennials. For a generation that grew up immersed in the Internet, apps are virtually new tech products to easily adopt and navigate.
But while millennials grew up with the Internet, it’s the next generation that is coming of age alongside an unprecedented amount of technology. Generation Z (Also known as the iGeneration) is fast becoming the most mobile-consuming, app-savvy generation. Born in the late 1990s to now, they are strongly influenced by technology in terms of education and communication.
To help you make an app for the linked-up and logged-on iGeneration, here are strategies to appeal to their interests and capture their attention. And with their spending projected to reach $200 billion by 2018, this is the generation who will decide the future of the app economy.
Gen Z consumers spend 15.4 hours a week on their smartphones. Source: Vision Critical
1. Keep the app’s design and usability simple
The design, usability and experience an app provides should resonate with the audience that it’s been developed for. When it comes to Gen Zers, there are few things less frustrating than an over-designed, complicated app.
As a key ingredient to a successful app, the navigational flow from screen-to-screen and between features should be as simple as possible for them. The last thing they want to do is waste time figuring out how to navigate an app.
ROKO Labs found that poor design is the third most common reason for Gen Zers to uninstall an app.
According to ROKO Labs CEO Dima Rakovitsky, “nearly three-quarters of iOS apps are distributed from the App Store with anywhere from one to ten bugs, while 20% of these apps are reported to have as many as 50 bugs.”
Tech-savvy kids uninstall apps if they don’t work how they’re supposed to. If you want to attract and engage Gen Z, make sure your app is simple to navigate and bug-free.
Gen Z’s most used and least used types of apps. Source: Adweek
2. Deliver content in a quick and convenient manner
As mobile devices have become more compact across generations, so too has the time span to grab their attention. Gen Z’s average attention span is around eight seconds, which is shorter than millennials.
Simply put, Generation Z want everything provided to them ASAP.
Download errors, slow loading and transitional crashes within an app are hugely detrimental to winning over millennials, and you have even less time to capture the attention of younger consumers.
The fluidity and immediacy that Gen Z crave has been highly influential in the popularity of apps like YouTube and Snapchat, as both apps offer platforms for users with short attention spans to quickly engage with content.
Make sure your app functions smoothly and that the content is was to understand. Doing this will put your app on the right path to attracting and retaining young consumers.
Gen Z is a lot more concerned about how their personal brand is impacted by their online personas. This is why they enjoy the fleeting nature of Snapchat and the secrecy of Kik. However, they also enjoy the control in curating everything, from photo collections with VSCO to music playlists on Spotify.
Gen Zers also are concerned about security across online platforms. According to a study from the Centre of Generational Kinetics, “Gen Z is more concerned than millennials about their security and privacy when paying online with debit and credit cards (63% compared to 58%).”
This higher concern over Internet security may be due to the high-profile hacks that have occurred over their lifetime. And yet, in the same study from the Centre of Generational Kinetics, also found that Gen Z have “fewer worries when entering similar details on mobile payment apps like Venmo.”
So why do Gen Z feel more comfortable putting their credit card details into an app than a website?
It’s because the mobile app provides the user with a sense a control that can’t be replicated by a website. Let’s consider Venmo: The ‘free digital wallet’ app provides an component of control regarding what is private or public in the app (Similar to Snapchat), as well as the power incorporate emojis into a financial transaction.
The bottom line is, Gen Z is cautious with their private information. As a result, providing an app experience where they feel empowered will directly impact their decision to download the app, engage with the features and, in turn, become a loyal consumer of the functionality provided.
So for anyone looking to make an app…
You need to understand the opportunities and challenges that come with targeting this mobile-loving consumer.
Your app has to be easy to navigate and bug-free. It has to provide content in a fast and straightforward manner. And finally, it needs to give users the power to curate their app experience.
Have an idea for an app with Generation Z appeal?
Contact us to see out how we can help you launch your innovative app project.
http://www.launchpadapps.com.au/wp-content/uploads/2016/10/Generation-Z.png7681487Marc De Chellishttp://www.launchpadapps.com.au/wp-content/uploads/2016/12/Launchpad-Logo12-300x78.pngMarc De Chellis2016-10-28 09:01:342017-04-03 17:01:073 Things to Know When Making an App for Generation Z
At Launchpad App Development, we are always keeping up to date with the latest trends and insights in the world of appsand mobile. A notable trend we’ve been witnessing is the increase of businesses in the hospitality industry using apps and social media. It’s easy to see why. Social media and mobile has benefited many industries in the past few years by increasing efficiency, sales and innovation. Restaurants and cafes can also achieve these benefits through mobile, allowing them the opportunity to increase customers and sales. Today we give you an insight on why your restaurant should take advantage of mobile browsing, social media and smartphone apps.
Smartphones are changing our lives
Smartphones have changed many elements of people’s lives. For example, many young people rely on the clock on their phones, instead of wearing watches. In addition, it has also changed our purchase behaviour, where people buy things due to mobile commerce, which is a growing and lucrative market.
For instance, Restaurant App Enginesfound that 51% of smartphone users say they would be far more likely to make a purchase from a retailer or restaurant with a mobile specific website or app then search a retailer on a desktop. However, currently only 4.8% of retailers currently have a mobile specific site or app for their hospitality business.
How will an app benefit my business?
There are many benefits of creating an app for your hospitality business, such as:
Gaining more reviews:
An app gives users the opportunity to establish a database of reviews from customers. Customers can rate and write their own reviews, while also reading reviews from previous customers. Online reviews are one of the main elements that influence a consumer’s purchase decision. According to Invesp, 90% of consumers online reviews before they visit a general business. As a result, having positive reviews will most likely increase sales and customer conversion.
Creating convenience for customers:
Creating an app can increase convenience for your customers, enhancing customer experience. Building an app can provide customers easy access to information, such as your menu, daily specials, business hours and store location. In fact, previewing menus could influence customers visiting your restaurant. Research firmChadwick Martin Bailey found that 62% of customers would less likely go to your restaurant if they can’t see a menu on their mobile.
In addition, an app can help make the entire purchase process much easier. Customers can order their meal on their mobile and collect it in store. This decreases any long wait times or queues that consumers might experience during peak hours, reducing customer annoyance.
Gaining the competitive edge through incentives:
With an app you could even offer incentives, such asloyalty programs or mobile coupons, to increase sales and repeat customer visits, giving you thecompetitive edge. For example, Starbucks has a rewards program on its app, allow customers to redeem free music, drinks and apps.
Domino’s Pizza is an example of a restaurant that gained success through creating an app. The app allows customers to view menus, order and customise pizzas with ease, while also tracking their order in real time. Released in 2009, starting with the iPhone, the app helped increase$2 million in sales within weeks upon release. Combined with its Android and Smartwatch platforms, the app continues to contribute in the pizza chain’s profit increases.
Domino’s appallows you to order, pay and track delivery on your smartphone.
How will Facebook benefit my business?
Facebook now has over 1.13 billions daily active users with 1.03 billions users who access social networks via mobile devices. People spend a lot of time on social networks with an average of 50 minutes on Facebook, Instagram and Messenger every day.
This is a great opportunity to interact and engage with your target market. This can be done in various ways, such as providing menu updates, offering discounts or gaining feedback from customers. In addition, you can use images and videos to capture the interest of your target market, which can instantly become a return on investment.
Facebook campaign uses a pay-to-pay network, which gives you the ability to target users by their location, demographics, age, gender, interests, behaviours and much more. Facebook gives you the ability to easily track your users and provides you with an immediate influx of traffic.
As a result, Facebook marketing will give you the opportunity to capture your audience’s attention before they begin searching for other business like yours and potentially increase sales.
So what does this mean for restaurants today?
People are far more selective when it comes to eating out and are more inclined to share their dining experience on social media and blogs. Today, a majority of our decisions are influenced by research and information found online or recommendations by family and friends who post about their experiences through social media.
Users tend to use online reviews such as Google or Facebook when making their decision about where to eat. According toModern Restaurant Management, around 80% of people will check the rating of a restaurant online before stepping inside. This can include checking websites or looking at reviews on different social media platforms. In addition, these 80% of people are more likely to take action the same day as their search.
At Launchpad App Development, we create innovative apps that will benefit your business and give you the competitive edge. We work with you throughout the app making process to enhance your app idea. We have worked withentrepreneurs and businessesfrom various industries around Australia to create the app of their dreams.
http://www.launchpadapps.com.au/wp-content/uploads/2016/08/Blog-36.jpg7681487Wesley Unghttp://www.launchpadapps.com.au/wp-content/uploads/2016/12/Launchpad-Logo12-300x78.pngWesley Ung2016-08-30 12:50:182017-04-06 10:21:04Why Restaurants Are Moving to Mobile Apps and Facebook
Did you wake up with a creative idea for the perfect mobile app? One that nobody else has thought of, and that you are certain will be the next Uber or Airbnb?
The only problem is, you are unsure on how to even begin designing and building an app! Never fear! We at Launchpad App Development have developed a brief guide on the 6 key steps that will bring your mobile app from idea to smartphone screens everywhere.
1. Define your goal.
It all starts with an idea. Having a “Great Idea” is the starting point to every successful project. Having a vision of what you want to accomplish at the start is an important benchmark that will confirm whether the development process is heading in the right direction.
Before you go straight into it, you must clearly define your app concept. This includes outlining:
Your app’s mission and purpose: what is the app going to do
Its core appeal
The problem is it going to solve, or what part of life is it going to improve
Defining a clear goal for the app is also going to help explain your idea to a developer and help move the development process along a lot faster.
2. Research your idea.
While you may believe you have a revolutionary idea, you may get your hopes up a little too quickly.
The main purpose of research:
Find out if there are other apps that do the same thing on the app stores.
Determine the technical requirements for your app.
How you can market and monetise your app?
Decide whether you want to develop your app on iOS, Android or both.
Nonetheless you should not get discouraged by those who play in the same arena. It is essential that you focus on your own app project and your user acquisition. Learn from the core features and mistakes of competing apps, and drop all other assumptions about them.
3. Getting your app out there.
Think about developing a strategy on how you will get your app out onto the market. This shouldn’t be an exact map to take, but you should consider your possible pathways when getting your app noticed by your target market.
To do this, you must determine your niche. Research into how you can reach out to your target user and how you should reach them to make them see the value and use of the app.
Another important consideration is figuring out how your app is going to generate revenue. Will you charge your users to download it? Or will you offer the app for free but with ads? This monetisation model requires a large user base, so consider that as well.
There are various ways to monetise an app and it is up to you to decide on the channel you want to use.
4. Sketching your app idea onto paper.
By developing sketches you are laying the foundation for your future user interface. In this step you visually conceptualise the main features and the approximate layout of your app.
Having the first rough sketch of your app helps everyone on your team understand the mission. Use these sketches as a point of reference for the next phase of the project.
When sketching your app, keep in mind these 4 questions:
What will my Visual Brand Name and Design look like?
How will each screen look?
What are the size and shapes of various elements?
What are the actions users can take from each screen?
5. Creating a basic Wireframe and Storyboard for your App.
These programs allow you to not only drag and drop all your representative graphics and placeholders into place, but also add button functionality so that you can click through your app in review mode. However, if you don’t want to pay for a subscription to these programs, you can always hand sketch your wireframes onto paper.
While you are working on your wireframes you should also build a storyboard for your app. The idea is to build a roadmap that will help you understand the flow between each screen and how the user can navigate through your app.
6. Find your self an App Developer you can trust!
When looking for an app development company, you’re really looking for a partner. To make sure you find the right partner for your app, we suggest asking every company a series of exploratory questions:
How do they learn to develop new innovations in mobile technology?
How do they collect and leverage the data from their previous apps and experiences? What have they learned from working with previous clients?
Do they offer the ability to collaborate (pairing their team with yours to develop, design, and test)?
Do they follow agile development methodologies (quick iterations, test driven development, constant communication)?
When it comes to agile development, our process at Launchpad is built to encourage innovative planning, adaptive development, rapid delivery, and constant improvement.
From budding entrepreneurs to emerging business, this framework allows us to approach every app with the right mix of technical constraint and creative expression to develop market-leading mobile apps.
So what are you waiting for? To find out how you can launch your very own mobile app,take the first step towards transforming your innovative idea into a successful app!
http://www.launchpadapps.com.au/wp-content/uploads/2016/08/Blog-CP-2.jpg7681487Julian Barbanerahttp://www.launchpadapps.com.au/wp-content/uploads/2016/12/Launchpad-Logo12-300x78.pngJulian Barbanera2016-08-23 15:25:452017-04-06 10:25:016 Step Guide to Designing Your Very First Mobile App
Say you were looking for a free note taking app (like I was recently) to help remember appointments and take notes at seminars. If you searched “note taking app” in the Google Play Store, you’d be greeted with the following results:
From the screenshot above there are apps from independent developers and reputable companies like Microsoft, Google and Evernote.
The million dollar question is: which one should you choose? Factors you might take into consideration could be the app’s rating, app icon, features, description or screenshots.
The app market is like a lolly shop. There are so many choices and so much variety, it’s overwhelming and competitive. Similarly, when you publish an app on the market you’ll be up against other apps vying for the attention of app users. The aim is to rise above competitors by standing out amongst the other apps in the market through grabbing the user’s attention.
How can my app stand out in the market?
1. Create unique and disruptive ideas
To stand out in the market you’ll need to either create an app that either solves a new or existing problem in a more innovative way.
For instance, Uber helped solve the problem for commuters who wanted to catch a taxi at a reasonable price. It also allowed riders to pay by credit card and track the location of their ride.
An example of innovating an existing problem would be the app Parachute (formerly known as Witness). It’s a personal emergency app that allows user to alert family and friends if in danger. While there are many similar apps in the market, the innovative feature is the ability for users to live stream the user’s location and camera to contacts.
A starting point of finding a need is through doing research on the target market of the app. If you’re looking to capitalise on an existing need, look at competitors in your app category and think of ways to be more innovative.
Parachute lets users live stream their location to family and friends.
2. Create visually appealing Screenshots and Graphics
A picture is worth a thousand words – This is the case with your app’s screenshots. In-app screenshots are one of the main factors which prospective users will assess in the app store. This is the case especially when prospective users are still confused over what the app does after reading the description.
Essentially, your screenshots should be like a movie trailer, showing off the most exciting sections of your app to grasp interest and a potential download. They should be high quality, visually appealing and also contain a caption or headline of the app’s main features and benefits.
App ratings is one of the main determinants of whether a user downloads an app, as it dictates quality. Research from Apptentive found that 59% of people assess the app’s rating before downloading the app.
As a result, having a high rating increases your chances of potential users downloading and using your app.
In addition, gaining positive reviews and stars in the app store will highly likely significantly increase your app download conversion rate. For instance, Apptentive also found that jumping to a four star rating from a three star rating could bring an expected conversion rate of around 340%.
Finally, app ratings is a tool for continuous improvement for your app. Whether it’s changing the app’s UI and UX or launch times, feedback from app users will allow you to identify improvements needed and overall create a more smooth app.
4. Create a Great App Icon
People search for apps in 3 ways: searching by category, keyword or a specific app.Your app icon is your opportunity to create a great impression on the prospective user. In fact, it’s the first thing people will see when browsing through the app store. In a way the app icon should function like a brand logo.
When creating an app icon the main things to consider are colour, image, icon shape, borders.
From left to right: Spotify, Snapchat, Instagram, Facebook Messenger
When creating the app icon avoid using words, keep it simple, use a border and only use your company logo if your brand is well known. You’ll probably notice that most of the apps on the market look very similar in terms of shape and colour, so if you’re stuck, check out icons from competitors.
5. Research Your Target Audience
Identifying your target market for your app is one of the key stages when formulating your app strategy. Every age group and demographic has different app usage behaviours.
For instance Blue Cloud Solutions found that that most smartphone users are aged between 25 – 34, who are parents or professionals.
By doing research, you’ll get an overall picture on aspects like app usage, behaviours, needs and preferences. Identifying these characteristics will give you ideas on what kind of app to create and features that appeal to them. Being innovative for the sake of it could cause confusion for the user when using the app.
One of the myths of app store success is that the app store is the only place where apps are found. However, it isn’t effective to rely solely on app browsers discovering your app on the iTunes and Google Play.
To increase awareness and potential downloads, you’ll need to promote your app through additional channels. It can be through social media, paid advertising and even creating app landing pages.
You could even offer app users incentives for downloading the app like giving discounts, free in-app content or even creating a rewards program.
For instance, accommodation booking sites, like Hotels.com, offers lower prices of their rooms if you download their app compared to browsing on their desktop site.
To determine where to advertise, you should identify where your target audience are most accessible digitally. Research by Google found that the most effective mediums to drive app downloads is through search, video, banner and social ads.
After the app icon and screenshots, the app store description will be the third main area that app browsers will see. It is important to focus on how you write your description, as good copy could persuade users to download your app.
The description should start off with the most crucial information about your app. This is because the app store only shows a few sentences of the description, while hiding the additional text under the “Read More” icon. Here is a good example from One Minute Closer’s description:
As seen above, the introduction should contain a summary of your app’s Unique Selling Point (USP) and the main message. You can also add credibility by stating the high number of users or positive reviews from reputable sites.
The rest of the app description should contain information about the app’s features, benefits, a call to action and other apps you have developed. It’s also important to keep it free from any spelling or graphical errors and avoid lying as it could result in app deletion.
Why should your app fit in when it was built to stand out?
So here are the 7 tips for standing out in the app market. Just a final note: success doesn’t come easily, you’ll need to continue monitoring your app and trying to find ways to enhance your app activities.
Do you have any other tips for standing out in the marketplace? Have you managed to successfully stand out?
Want to increase your knowledge? Check out our most recent blogs for more insightful knowledge.
http://www.launchpadapps.com.au/wp-content/uploads/2016/08/Blog-34.jpg7681487Wesley Unghttp://www.launchpadapps.com.au/wp-content/uploads/2016/12/Launchpad-Logo12-300x78.pngWesley Ung2016-08-19 12:05:592017-04-06 10:28:22How to Make Your App Zig in a Market That Zags