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Why Restaurants Are Moving to Mobile Apps and Facebook

At Launchpad App Development, we are always keeping up to date with the latest trends and insights in the world of apps and mobile. A notable trend we’ve been witnessing is the increase of businesses in the hospitality industry using apps and social media. It’s easy to see why. Social media and mobile has benefited many industries in the past few years by increasing efficiency, sales and innovation. Restaurants and cafes can also achieve these benefits through mobile, allowing them the opportunity to increase customers and sales. Today we give you an insight on why your restaurant should take advantage of mobile browsing, social media and smartphone apps.


Smartphones are changing our lives

Smartphones have changed many elements of people’s lives. For example, many young people rely on the clock on their phones, instead of wearing watches. In addition, it has also changed our purchase behaviour, where people buy things due to mobile commerce, which is a growing and lucrative market.

For instance, Restaurant App Engines found that 51% of smartphone users say they would be far more likely to make a purchase from a retailer or restaurant with a mobile specific website or app then search a retailer on a desktop. However, currently only 4.8% of retailers currently have a mobile specific site or app for their hospitality business.

 

How will an app benefit my business?

There are many benefits of creating an app for your hospitality business, such as:

  • Gaining more reviews:

An app gives users the opportunity to establish a database of reviews from customers. Customers can rate and write their own reviews, while also reading reviews from previous customers. Online reviews are one of the main elements that influence a consumer’s purchase decision. According to Invesp, 90% of consumers online reviews before they visit a general business. As a result, having positive reviews will most likely increase sales and customer conversion.

 

 

  • Creating convenience for customers:

Creating an app can increase convenience for your customers, enhancing customer experience. Building an app can provide customers easy access to information, such as your menu, daily specials, business hours and store location.
In fact, previewing menus could influence customers visiting your restaurant. Research firm Chadwick Martin Bailey found that 62% of customers would less likely go to your restaurant if they can’t see a menu on their mobile.

 

Melbourne App Developer      Source: Guzman y Gomez’s app from the Google Play store

In addition, an app can help make the entire purchase process much easier. Customers can order their meal on their mobile and collect it in store. This decreases any long wait times or queues that consumers might experience during peak hours, reducing customer annoyance.

 

 

  • Gaining the competitive edge through incentives:

With an app you could even offer incentives, such as loyalty programs or mobile coupons, to increase sales and repeat customer visits, giving you the competitive edge. For example, Starbucks has a rewards program on its app, allow customers to redeem free music, drinks and apps.

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Source:  Google Play Store


Case Study: Domino’s Pizza

Domino’s Pizza is an example of a restaurant that gained success through creating an app. The app allows customers to view menus, order and customise pizzas with ease, while also tracking their order in real time. Released in 2009, starting with the iPhone, the app helped increase $2 million in sales within weeks upon release. Combined with its Android and Smartwatch platforms, the app continues to contribute in the pizza chain’s profit increases.

 

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Domino’s app allows you to order, pay and track delivery on your smartphone.

 

How will Facebook benefit my business?

Facebook now has over 1.13 billions daily active users with 1.03 billions users who access social networks via mobile devices. People spend a lot of time on social networks with an average of 50 minutes on Facebook, Instagram and Messenger every day.

This is a great opportunity to interact and engage with your target market. This can be done in various ways, such as providing menu updates, offering discounts or gaining feedback from customers. In addition, you can use images and videos to capture the interest of your target market, which can instantly become a return on investment.

Facebook campaign uses a pay-to-pay network, which gives you the ability to target users by their location, demographics, age, gender, interests, behaviours and much more. Facebook gives you the ability to easily track your users and provides you with an immediate influx of traffic.

As a result, Facebook marketing will give you the opportunity to capture your audience’s attention before they begin searching for other business like yours and potentially increase sales.

 

So what does this mean for restaurants today?

People are far more selective when it comes to eating out and are more inclined to share their dining experience on social media and blogs. Today, a majority of our decisions are influenced by research and information found online or recommendations by family and friends who post about their experiences through social media.

Users tend to use online reviews such as Google or Facebook when making their decision about where to eat. According to Modern Restaurant Management, around 80% of people will check the rating of a restaurant online before stepping inside. This can include checking websites or looking at reviews on different social media platforms. In addition, these 80% of people are more likely to take action the same day as their search.

At Launchpad App Development, we create innovative apps that will benefit your business and give you the competitive edge. We work with you throughout the app making process to enhance your app idea. We have worked with entrepreneurs and businesses from various industries around Australia to create the app of their dreams.

Have an app idea? Contact us today!

 

 

6 Step Guide to Designing Your Very First Mobile App

Did you wake up with a creative idea for the perfect mobile app? One that nobody else has thought of, and that you are certain will be the next Uber or Airbnb?

The only problem is, you are unsure on how to even begin designing and building an app! Never fear! We at Launchpad App Development have developed a brief guide on the 6 key steps that will bring your mobile app from idea to smartphone screens everywhere.

1. Define your goal.

It all starts with an idea. Having a “Great Idea” is the starting point to every successful project. Having a vision of what you want to accomplish at the start is an important benchmark that will confirm whether the development process is heading in the right direction.

 

Before you go straight into it, you must clearly define your app concept. This includes outlining:

  • Your app’s mission and purpose: what is the app going to do
  • Its core appeal
  • The problem is it going to solve, or what part of life is it going to improve

 

Defining a clear goal for the app is also going to help explain your idea to a developer and help move the development process along a lot faster.

2. Research your idea.

While you may believe you have a revolutionary idea, you may get your hopes up a little too quickly.

 

The main purpose of research:

  • Find out if there are other apps that do the same thing on the app stores.
  • Look for design inspiration for your app.
  • Determine the technical requirements for your app.
  • How you can market and monetise your app?
  • Decide whether you want to develop your app on iOS, Android or both.

 

Nonetheless you should not get discouraged by those who play in the same arena. It is essential that you focus on your own app project and your user acquisition. Learn from the core features and mistakes of competing apps, and drop all other assumptions about them.

3. Getting your app out there.

Think about developing a strategy on how you will get your app out onto the market. This shouldn’t be an exact map to take, but you should consider your possible pathways when getting your app noticed by your target market.

To do this, you must determine your niche. Research into how you can reach out to your target user and how you should reach them to make them see the value and use of the app.

Another important consideration is figuring out how your app is going to generate revenue. Will you charge your users to download it? Or will you offer the app for free but with ads? This monetisation model requires a large user base, so consider that as well.

There are various ways to monetise an app and it is up to you to decide on the channel you want to use.

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4. Sketching your app idea onto paper.

By developing sketches you are laying the foundation for your future user interface. In this step you visually conceptualise the main features and the approximate layout of your app.

Having the first rough sketch of your app helps everyone on your team understand the mission. Use these sketches as a point of reference for the next phase of the project.

 

When sketching your app, keep in mind these 4 questions:

  • What will my Visual Brand Name and Design look like?
  • How will each screen look?
  • What are the size and shapes of various elements?
  • What are the actions users can take from each screen?

 

5. Creating a basic Wireframe and Storyboard for your App.

Wireframing is the process of creating a prototype or mockup of your app. There are a number of prototyping tools online. The most common are, Adobe Experience Design, Lucidchart and InVision.

These programs allow you to not only drag and drop all your representative graphics and placeholders into place, but also add button functionality so that you can click through your app in review mode. However, if you don’t want to pay for a subscription to these programs, you can always hand sketch your wireframes onto paper.

While you are working on your wireframes you should also build a storyboard for your app. The idea is to build a roadmap that will help you understand the flow between each screen and how the user can navigate through your app.

Wireframing

6. Find your self an App Developer you can trust!

When looking for an app development company, you’re really looking for a partner. To make sure you find the right partner for your app, we suggest asking every company a series of exploratory questions:

  • How do they learn to develop new innovations in mobile technology?
  • How do they collect and leverage the data from their previous apps and experiences? What have they learned from working with previous clients?
  • Do they offer the ability to collaborate (pairing their team with yours to develop, design, and test)?
  • Do they follow agile development methodologies (quick iterations, test driven development, constant communication)?

When it comes to agile development, our process at Launchpad is built to encourage innovative planning, adaptive development, rapid delivery, and constant improvement.

From budding entrepreneurs to emerging business, this framework allows us to approach every app with the right mix of technical constraint and creative expression to develop market-leading mobile apps.

So what are you waiting for? To find out how you can launch your very own mobile app, take the first step towards transforming your innovative idea into a successful app!

 

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