A new year equals a new you. This is the case with one of the most popular social media platforms, Snapchat. Recently, the company announced updates to the app which will be released in the near future on iOS and Android.
The most groundbreaking change in the update is the addition of a universal search bar that allows users to find friends and people they want to follow. Another new change is the inclusion of a quick access chat directory screen, which lists out friends, groups, and contacts.
This update is great for businesses and startups. As users can discover other profiles easier, the new search bar will allow users to also discover businesses, allowing them to increase their brand and content exposure.
At this stage, Snapchat hasn’t announced plans for ads in search. However, this will be highly likely to be implemented as a response to Instagram, who is planning to implement advertisements in their Stories feature.
Another update has been added to the “Our Story” feature, where users can submit snaps wherever they are at any time. Snaps curate based on holidays, events and what’s trending around the world. This will provide businesses with the opportunity to utilise creative occasion-based marketing and create user engagement.
One of the main reasons for the update could be to improve the app’s user experience. On the business end, this could be a tool to motivate businesses to produce more content. The final reason might be a move to help Snapchat keep up with its close competitors.
At the end of the day, only time will tell.
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