7 Successful Australian App Entrepreneurs

“It’s not about ideas. It’s about making ideas happen” – Scott Belsky, Founder of Behance

Do you have an app idea that has the potential to be the next big thing? All you need is the big idea coupled with the passion and drive towards making it successful. This means getting it developed and published in the app market. Here are 7 Australian app entrepreneurs who have turned their app idea into a success.

Related: 7 Kick-Ass Inspirational Female Entrepreneurs

 

1. Jess Wilson – Creator of the “Tinder for Clothes”

jess-wilson-stashd2Stashd is a fashion discovery app created by Jess Wilson. The idea came from the lack of retailers’ engagement she experienced when shopping online. The fashion discovery app lets users view clothing and accessories from global fashion stores. Then they either stash (swiping right and storing it) or trash (swiping left and deleting it). Stashed is used in over 80 countries with over 4,200 brands partnering with the app and over 500,000 fashion items accessible. It has even partnered with Tencent, a popular shopping app in China.

 

 

 

2. Chris Strode – Ensuring the numbers add up for businesses

 

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Chris Strode is the creator and founder of Invoice2Go, which is a business app where users can create, send and manage invoices from their smartphone. Chris could not find accounting software that were easy to use, which sparked the app idea. From starting out as a side business, Invoice2Go is now worth over $100 million, has raised $50 million in funding and expanded overseas. It has been the number one business app in the app store and is used by more than 200,000 small businesses around the world.  

 

 

 

 

3. Melanie Perkins –  Turning the world into a graphic designer overnight

 

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Melanie Perkins created Canva at the age of 19 in her home. The app makes it easier for users to perform advanced graphic design tasks on their Apple devices. Her app idea came as a result of the complexities of graphic design software. Canta is worth $458 million and has gained over $40 million in funding, with celebrities like Owen Wilson and Woody Harrelson on the list. Since launch, the app has won numerous awards and achieved worldwide success with over 10 million users across 179 countries.

 

 

 

4. Luke Anear – Improving safety, thousands of workplaces at a time

 

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iAuditor is an app created by Luke Anear that allows businesses to create checklists and audits on Occupational Health and Safety in businesses.The app idea came about while Luke worked in the worker’s compensation industry. He witnessed accidents in the workplace and wanted to prevent any more from happening with this app. Since launch, the app has gained $33.88 million in funding and gained international success. The app is used across 80 countries and they have expanded their offices overseas.

 

 

 

 

 

5. George Freney – Saving shoppers time and petrol every day

 

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Booodl is a store discovery engine app created by George Freney that shows users which stores and locations stock products they are looking for. The app idea began when George kept forgetting to buy a USB cable and could not find one at nearby stores. Since launching, more than 15,000 retailers have partnered with Booodl. They’ve won multiple awards, such as the 2015 Aus App design awards, and recently achieved a $2.85 million investment deal with a major shopping centre in Australia.

 

 

 

 

 

6. Andrew Low – Enhancing the supply ordering process

 

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Andrew Low is the co-founder of Ordermentum. Thea app helps businesses in the hospitality industry order supplies efficiently through a cloud platform. With vast experience in Finance and Fast Consumer Goods, Andrew created the app after trying to find a way businesses can order and pay for supplies more efficiently. Since launch, more than 3,000 businesses have signed up to Ordermentum, with more signing up each day. They have recently received $2.5 million in funding and plans of powerhouse investors coming on board.  

 

 

 

 

 

7. Peter Marchiori – Making job applications and hiring a breeze

 

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Peter Marchiori created Found Careers. The app is, essentially, the Tinder for jobs. Basically, users create their profile and tick jobs they want to apply for. Users can also chat directly to employers, making communicate easier. The app idea was the result of the founders facing difficulties of finding employees in their previous business.  It has over 25,000 downloads and over 2,000 jobs posted. Found recently gained $1.5 million in funding and voted as the #1 useful job platform in Australia.  

 

 

 

Get your app idea developed! Contact us for a free and confidential initial phone consultation!

7 Government Grants to Boost your Startup in 2017

With two weeks left of 2016, you might have some new year resolutions for your startup. One of your list priorities most likely would be to enhance your operations. Whether it’s finding investors or creating a mobile app, receiving government grants might be a high priority.

With the various grants offered by the Australian Government and the latest Innovation Agenda launching, 2017 will be a great opportunity for you to apply for some grants. In this post, we’ll be identifying grants that will help kick start your startup in the new year.

 

1. Entrepreneur’s Programme

 

The Entrepreneur’s Programme is an initiative that helps entrepreneurs and startups support and develop their innovative ideas or concepts. Through this initiative, entrepreneurs get access to networks and support from advisors and facilitators in the relevant industries.
Applications for this grant have no due date are on-going. You’ll need to apply for the elements separately on the official government program website.

The Benefits:

This program helps your startup achieve business grow through assistance with the following aspects:

  • Product/Service commercialisation (Accelerating Commercialisation):  This element of the program will give your startup the boost to launch your idea into the market. You’ll get a strategy of commercialising your products with an experienced adviser. The element will also help you offer partnering opportunities and access to a network of experts. If you go ahead and undertake a commercialisation project you can gain a grant of 50 percent expenditure of up to $1 million.
  • Business Analysis (Business Management): An experienced advisor analyst will go through business strategies, direction and provide recommendations to improve your startup’s abilities. You’ll receive a tailored plan which will help your startup increase competitiveness and growth. With this element you can also apply for a Business Growth grant of up to $20,000 after meeting with a service provider to fund your improvement projects.
  • Business gap analysis (Innovation Connections): You’ll be able to identify knowledge gaps that are restricting your startup from achieving growth from expert innovation facilitators. These facilitators will also help you identify opportunities to get your ideas research new ideas and provide other business service packages. There’s also an innovation grant available if you decide to undertake a product research project of up to $50,000.

 

2. Crowd-sourced Equity Funding (CSEF)

 

Launching sometime in 2017, the Crowd-sourced Equity Funding (CSEF) is a new initiative by the Australian Government that allows startups and  entrepreneurs crowd from the public of up to $5 million each year. To get your funding you’ll need to submit a CSEF document that contains information about your business and purpose, through an intermediary with a Financial Services License.

The Benefits

This is great for startups who have a ground breaking idea or product but need lots of funding to get it implemented.

The CSEF is still in development but if you want to keep up to date with the latest news you can subscribe for updates on the Australian Government site.

 

3. Small Business Grants Program – City of Melbourne

 

To support creativity and innovation, the City of Melbourne offers grants to startups that have a market ready product or service.

There are four grant categories: Startup, Business Expansion, Export and Business Support, however you can only apply for one category per round.

Your application will be assessed on Innovation and Creativity (23%), Business readiness (25%), Financial viability (20%), How it benefits the City of Melbourne (20%), Ethical and other considerations (5%).

The Benefits:

You can receive up to $30,000 to boost your startup and help you with business expansion. In addition there are also $10,000 grants to help export your products overseas and expand in new markets.

To be eligible, your startup needs to be located in the Melbourne CBD area or planning to move there in the future. Your team can only have up to 20 staff members, have an ABN, proposals and other documents.

Applications will open in June 2017, so now will be a good time to plan your application early.

 

4. Landing Pads

 

Landing Pads gives you the opportunity to travel and work in coworking spaces for 90 days overseas in areas known for innovation. Currently there two areas in operation; San Francisco and Tel Aviv, with plans of Landing Pads in Shanghai, Berlin and Singapore.

To apply you’ll need to fill in the application form online, which asks for personal details and answer pre-requisite questions about your startup, e.g. your key objectives, how you differentiate from others.

The Benefits:

Applying for Landing Pads gives you the opportunity to gain market knowledge, improve your  products designs and network with other startups overseas. Additionally, you get access to training, coaching and investor networking opportunities.

You’ll be fully supported from Austrade when overseas and after returning home. Here, Austrade will further provide assistance by introducing you to other service providers, corporate and government agencies.

Applications are ongoing and offered each time Landing Pads are available. You can reapply if you are not successful the first time around.

 

5. Grow your business – Victoria

 

Grow Your Business is similar to the Entrepreneur’s Programme but only available to startups in Victoria. The program gives your startup funding for attending planning and management services on offer. There are different program categories, consisting of development plans, strategic review, mentoring, group and network programs.

Each category has different criteria, which you can find here.

Applications are ongoing and are done online.

The Benefits:

These grants will help you cover costs for a certain amount of the project, which varies depending on category.

The Business Development Plan and Mentoring covers up to 50% of total projects of up to $7,500. The Business Strategic Review covers up to 75%, up to $4,000 and Group and Network projects covering up to 75% of a cost up to $15,000.

Your operations and strategies will be analysed and reviewed. You’ll get reports on your business and areas of improvements so that you can maintain long-term growth. Finally, this program helps you enhance your management and business skills maximise your competitiveness overseas.

 

6. Research & Development Tax Incentive

 

The Research & Development Tax Incentive will help your startup relieve costs with the help of a tax offset. The grant provides startups 45 cents back from every dollar spent on R&D but only if they earn under $20 million in a year. The minimum spending of R&D is $20,000 and you’ll need to provide supporting documents. As long as you’re actively trying to find solutions to problems  with products, you can apply even if you’re not in the tech industry.

Applications are done online and the deadline is 10 months after the end of a company’s year.

The Benefits:

This will most benefit new startups or those without sales as you’ll receive 45% back from Research & Development expenditure, such as wages for personnel working on projects. Additionally, R&D will enable you to enhance your products and achieve solutions. This grant will be a big help in the idea validation and product research stage of your startup.

7. Export Market Development Grant

 

This Grant gives reimbursements for exporting marketing activities and creating new markets. There are a whole range of categories you can claim, from marketing consultants, overseas trade shows  and free samples. This grant is mainly for startups who actively promote their products or services overseas.

Applications are done online but currently closed and expected to reopen sometime next year.

The Benefits:

You can get back up to 50 percent of expenses as long as they are at least $15,000. As a result, the Export Market Development Grant enables you to spend more money on promotional activities. Your startup will be able to explore more markets overseas and also reduce the financial risk of international business activity.

 

emmas-journeyAn example of how grants can help boost your startup

Takeaways

With these 7 government grants, you can be well on your way towards reaching your goal of boosting your startup in the new year. A final word of advice, as you start preparing your applications for each grant remember to incorporate what the Government is looking for in startups. For instance, in the Landing Pads program, the Government is looking for startups that have vision, market relevance, scalability, differentiation and traction.

 

Have you applied for any government grants in 2016? Which grants will you apply for in 2017? Let us know on our Facebook page.

 

7 Apps Entrepreneurs Need on their Next Business Trip

As an entrepreneur, you might be required to travel to different locations to meet with customers or clients. In the past, we had to rely on physical maps, travel guides and notepads which might take up space in our luggage. Luckily for us, we can now access all those tools on our smartphone.

There are a variety of travel apps in the Google Play and Apple App stores that can make your bags lighter and make your trip more efficient. We’ve done the groundwork and compiled a list of seven mobile apps that you should have on your mobile devices the next time you’re traveling domestically or internationally.

 

1. Uber

If you’re not hiring a car, Uber is the app for all your transportation needs. As one of the most popular on-demand ridesharing apps, you can save time waiting for taxis or public transport and also could save money. With its intuitive UI design, you’ll be able to request your Uber at the touch of a button and track the driver as they arrive at your pickup location.

Compared to a taxi, you’ll pay a fixed fare and will be able to know how much it costs before travelling. Payment is all done through your credit card via the app so you won’t have to use cash. You can choose to ride economically, luxuriously or carpool with other passengers. With Uber you can save money and ride to your next meeting with style.

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Uber gets you where you need to be at a lower cost

2. Tripit

Tripit is a very useful that allows you to input and access travel plans on your smartphone with ease. It’s one of my personal favourites that I always use when going on trips. You can add essential information, such as flight itinerary, hotel reservations and contact information all on your smartphone or tablet.

Tripit is very easy to use and setup. All you need to do is forward your travel confirmation emails to a specified Tripit email and it will create a master itinerary for you. Your plans and itineraries are shareable to others, which means your family, friends, managers and co-workers will know where you are. Tripit boosts your efficiency, allowing you to stay ahead of your travel plans.

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Tripit helps you stay ahead of your itinerary

3. Evernote

With its recognisable app icon, Evernote is one of the most popular productivity apps for entrepreneurs that is available for free for Android, Apple and Windows phones. The app allows you to take notes, create to-do lists, add meeting minutes, set reminders and capture your thoughts while you travel.

You won’t need to worry about losing your notes because they’re stored on a cloud server and accessible on multiple devices. Evernote comes in three different plans; Free, Plus and Premium, which varies in pricing, features, and data uploads. One of the standout features, which is only available in the premium tier, is the ability to scan and digitise business cards into your phone.

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Evernote keeps your notes organised and improves your productivity

4. Google Maps

If you’re trekking into an unfamiliar location you’ll need an app that can help you get to your destination. Here’s where Google Maps comes into play. With this app, you won’t need a map or directory ever again. The app lets you easily find your way from point A to B in a matter of seconds. It also delivers real-time information on traffic, public transport and even identifies points of interests.

Finally, you can use it offline by downloading maps to your phone in case you don’t have wifi or mobile data available. Like Google Translate, this app is preloaded onto android phones and available on the iTunes store. With this app, you’ll never get lost again.

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 Google Maps helps you get from A to B efficiently

5. Tunnelbear VPN

It’s a good idea to use a Virtual Personal Network (VPN) if you rely on public wifi for social media, email, and web browsing.  Essentially, a VPN helps encrypt the internet data on the connection you’re using, allowing you to use the internet privately and more securely. Another of my personal favourites is Tunnelbear, which I use every time I travel overseas. It’s free, easy to use and visually appealing. The free plan limits your usage to 500 MB each month but you can gain more data by tweeting the company on Twitter or subscribing to their paid plans for unlimited data. 

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 Tunnelbear helps you browse privately overseas

6. Skype

Whenever you’re away from the office, you might want to communicate with your colleagues, customers or even family. If you don’t want to be billed for long distance overseas calls and only at your location for a few days, you’ll need to download Skype. The app allows you to make calls, video calls and chat through instant messenger with other users on your smartphone or tablet.

Skype also offers cheap rates if you use Skype to call landlines and mobile numbers. You can make a free account or opt in for the paid option called “Skype for Business”, where you can hold online meetings and create accounts for all employees.

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 Skype lets you stay in contact with your family, friends and colleagues wherever you are

7. Google Translate

Nǐ míng bái wǒ shuō de ma? If you didn’t understand what that meant, then it’s a good idea to use the translating app, Google Translate. Using the app will help you translate the Chinese phrase at the start to “Do you understand what I’m saying?”. It’s easy to get start translating foreign words. Just type or say what you want to be translated and it will do the work for you. 

One of its innovative features is that you can also translate words using your device’s camera. This can help if you’re not sure what words mean on street signs or posters.  This app will help when communicating with foreign clients to ensure there isn’t any miscommunication.

This app is already preloaded onto Android devices and is available to download on the iTunes store

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Google Translate helps you to communicate with locals overseas

 

There you have it, the 7 apps that entrepreneurs should have on their next business trip. With these apps you’ll be prepared for any journey.

Bon Voyage!

Do you use any of these apps? Are there any other apps you’d recommend?

Let us know in the comments below or on our Facebook page.

 

Key Lessons from Apple Co-founder Steve Wozniak

Last weekend, Margaret Court Arena was filled with the atmosphere of excitement and anticipation. The event wasn’t Nick Kyrgios’ latest dummy spit on the tennis court, but a ‘must-see’ event of a different kind. “An Evening with Woz” was an informal, insightful and inspiring presentation from Steve “Woz” Wozniak – the co-founder of Apple and the inventor of the personal computer.

Along with other technology entrepreneurs, myself and our Product Director Marc sat at the edge of our seats in awe as Woz shared his stories and experiences of founding Apple. Overall, we learnt a lot at the event and in this post we’ll be sharing some key takeaways from the night.

 

Who is Woz?

Born in August 11, 1950, Woz is an electronics engineer and programmer who dropped out of college and co-founded Apple with Steve Jobs in 1976. Before Apple he worked at Hewlett-Packard (HP) as a calculator designer in 1971. During that period he developed his first computer, the Apple 1 and the rest, as they say, is history.

Now with an estimated net worth of $100 million, Woz continues to be an influencer and hero in the world of computers and technology. Starting out with humble beginnings,  Apple now has an estimated net worth of $586 billion.

 

Key Takeaways

 

1. Love what you do

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Throughout the event Woz spoke about how he loved what he did and was passionate about technology and computers. He discovered his passion at age 12 when his parents gave him a transistor radio kit. He was able to assemble it without a book or manual. His love for electronics enabled him to create technology like a tic tac toe game and a device for phones that let you call worldwide for free. This was one of the main reasons why Apple and Woz became successful when starting out.

There are lots of benefits when you love what you do:

 

  • Boosts your mood

As the philosopher Confucius once said: if you do what you love, you won’t work a day in your life. There are many advantages when you’re happier at work. For instance, it will boost your creativity, productivity and motivation. This is also beneficial if you’re in a higher organisational position, such as a manager, supervisor or CEO. Your positive mood will influence your employees and result in a positive workplace.

 

  • You’ll work harder

Loving what you do will increase your overall work ethic. You’ll work harder, even putting in more time and effort. Woz pulled all-nighters to create the floppy disk to further sell the Apple II, Apple’s second computer, at an electronics show in Las Vegas. He was able to finish a few hours before the event. Another benefit is that you’ll also go beyond what is expected, taking initiative and doing other tasks in your extra time. In his college years, Woz would pull all-nighters helping other students with their coding projects for other students for 5 cents, after a day’s work at HP.

 

  • Increases perseverance

There will be times in life where you’ll experience setbacks and barriers that prevent you from reaching your goals. Having persistence is one of the traits that will help you push through those times. When you love what you do, hurdles and problems turn into opportunities, such as continuous improvement. For example, Woz continually persevered through problems with his inventions by taking apart his creations to identify why functions didn’t work and made improvements.

 

2. Marketing and branding is vital

 

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Apple’s iconic silhouette ad

Apple are well known for their captivating storytelling marketing and innovative advertising. Examples of their notable work include the infamous Super Bowl ad for the first Macintosh in 1984 and their Silhouette iPod television ad. In fact, their marketing and branding strategies were one of the main contributors towards the success of Apple.

This was also discussed at the event, where Woz emphasised the importance of marketing and how it is one of the main ways you can differentiate yourself from competitors.

One of the methods that Apple has used is through a positioning strategy, which focuses on you standing out from your competitors. You can differentiate yourself through a product or service offering, quality, innovation, price or brand. This strategy is based on building a reputation and creating an imprint of your company at the back of the mind of consumers. For example, you might associate a low cost airlines with Jetstar or Airasia.

In the case of Apple, they primarily focused on their brand, which became their biggest asset. Apple’s brand mainly focused on the customer’s needs, simplicity and breaking the status quo, which was a philosophy instilled by Apple’s first investor and mentor, Mike Markkula. This is also influenced by the origins of the company brand name, where it was created due to positive associations, which Woz touched on at the event.

 

3.  Dream big and follow it

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Back in the 90s, computers were gigantic, expensive and only used by the government. No one envisioned that computers could be used for personal use in homes. However, Woz thought differently and it sparked a vision of personal computers being used in homes.

His vision boosted his persistence and he was able to successfully pitch his idea to Hewlett Packard after multiple attempts. Coupled with passion, having a vision made him stand strong and helped Apple become a success. Through Woz’s experience, we can learn that when you have a dream or a vision, follow it no matter what anyone else says or thinks.

 

BONUS: Don’t forget to have fun!

Steve Wozniak loved to having fun at college and while working on his inventions. That was part of his view on life and work. He created a formula on being happy, where “happiness equals smiles minus frowns”. Woz regularly pranked his friends, colleagues and school teachers. It’s important take time off work and do things you enjoy.

There are many benefits when balancing work and fun. For instance, it can help increase your productivity, prevents you from burning out, improves your mood and also makes you healthier. Woz’s pranking years not only entertained but also reminded us that to have fun outside of work.

 

So there you have it, the key lessons we learnt from one of Apple’s founders. Were you at the event as well? Let us know in the comments section or through our Facebook and Twitter page.

Keen to learn more? Check out our latest blogs for more insightful knowledge.

 

6 Step Guide to Designing Your Very First Mobile App

Did you wake up with a creative idea for the perfect mobile app? One that nobody else has thought of, and that you are certain will be the next Uber or Airbnb?

The only problem is, you are unsure on how to even begin designing and building an app! Never fear! We at Launchpad App Development have developed a brief guide on the 6 key steps that will bring your mobile app from idea to smartphone screens everywhere.

1. Define your goal.

It all starts with an idea. Having a “Great Idea” is the starting point to every successful project. Having a vision of what you want to accomplish at the start is an important benchmark that will confirm whether the development process is heading in the right direction.

 

Before you go straight into it, you must clearly define your app concept. This includes outlining:

  • Your app’s mission and purpose: what is the app going to do
  • Its core appeal
  • The problem is it going to solve, or what part of life is it going to improve

 

Defining a clear goal for the app is also going to help explain your idea to a developer and help move the development process along a lot faster.

2. Research your idea.

While you may believe you have a revolutionary idea, you may get your hopes up a little too quickly.

 

The main purpose of research:

  • Find out if there are other apps that do the same thing on the app stores.
  • Look for design inspiration for your app.
  • Determine the technical requirements for your app.
  • How you can market and monetise your app?
  • Decide whether you want to develop your app on iOS, Android or both.

 

Nonetheless you should not get discouraged by those who play in the same arena. It is essential that you focus on your own app project and your user acquisition. Learn from the core features and mistakes of competing apps, and drop all other assumptions about them.

3. Getting your app out there.

Think about developing a strategy on how you will get your app out onto the market. This shouldn’t be an exact map to take, but you should consider your possible pathways when getting your app noticed by your target market.

To do this, you must determine your niche. Research into how you can reach out to your target user and how you should reach them to make them see the value and use of the app.

Another important consideration is figuring out how your app is going to generate revenue. Will you charge your users to download it? Or will you offer the app for free but with ads? This monetisation model requires a large user base, so consider that as well.

There are various ways to monetise an app and it is up to you to decide on the channel you want to use.

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4. Sketching your app idea onto paper.

By developing sketches you are laying the foundation for your future user interface. In this step you visually conceptualise the main features and the approximate layout of your app.

Having the first rough sketch of your app helps everyone on your team understand the mission. Use these sketches as a point of reference for the next phase of the project.

 

When sketching your app, keep in mind these 4 questions:

  • What will my Visual Brand Name and Design look like?
  • How will each screen look?
  • What are the size and shapes of various elements?
  • What are the actions users can take from each screen?

 

5. Creating a basic Wireframe and Storyboard for your App.

Wireframing is the process of creating a prototype or mockup of your app. There are a number of prototyping tools online. The most common are, Adobe Experience Design, Lucidchart and InVision.

These programs allow you to not only drag and drop all your representative graphics and placeholders into place, but also add button functionality so that you can click through your app in review mode. However, if you don’t want to pay for a subscription to these programs, you can always hand sketch your wireframes onto paper.

While you are working on your wireframes you should also build a storyboard for your app. The idea is to build a roadmap that will help you understand the flow between each screen and how the user can navigate through your app.

Wireframing

6. Find your self an App Developer you can trust!

When looking for an app development company, you’re really looking for a partner. To make sure you find the right partner for your app, we suggest asking every company a series of exploratory questions:

  • How do they learn to develop new innovations in mobile technology?
  • How do they collect and leverage the data from their previous apps and experiences? What have they learned from working with previous clients?
  • Do they offer the ability to collaborate (pairing their team with yours to develop, design, and test)?
  • Do they follow agile development methodologies (quick iterations, test driven development, constant communication)?

When it comes to agile development, our process at Launchpad is built to encourage innovative planning, adaptive development, rapid delivery, and constant improvement.

From budding entrepreneurs to emerging business, this framework allows us to approach every app with the right mix of technical constraint and creative expression to develop market-leading mobile apps.

So what are you waiting for? To find out how you can launch your very own mobile app, take the first step towards transforming your innovative idea into a successful app!

 

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The 6 Best Productivity Apps for Entrepreneurs

The old saying “slow and steady wins the race” is exactly that – old! The new version of the saying should be “fast and ready wins the race”.

In business, time is money. You can’t create more time in a day but by increasing your productivity on tasks, you can save a lot of time and money. Therefore, increasing your productivity makes money!

To help you do just that, here’s our list of the best money saving, productivity apps available.

Related: The Top 6 Traits of a Game-Changing Entrepreneur

Evernote

First up is Evernote. This is one of the most popular productivity and business apps.

Evernote is a note taking and organisation application that saves information via cloud. It is widely assessable and currently available on most platforms including iOS, Android, Mac and Windows.

Evernote’s beauty lies not on the surface, but really emerges when the application is used to its full potential. A lot of apps allow you to take and organise notes, copy information from websites, make to-do lists, read online content or send emails, but Evernote allows you to do all this and more!

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Evernote’s iPhone App. Source: iTunes

With its inbuilt search features and tags, Evernote makes it effortless to sort through 1000s of notes and acquire information or jog your memory on experiences or information you wrote years ago.

Evernote has a seemingly endless amount of features, so its purpose is really only limited by the user and their needs.

 

Free WiFi Finder

With business these days becoming more and more mobile there is a clear desire to be connected with your employees and customers round the clock. Working out at lunch or pitching a new proposal to clients or investors at a restaurant will almost certainly bring up the need to be connected to the internet.

As satellite internets can be a costly and annoying expense, the idea that an application can find all the free WiFi locations around me is pretty exciting. Most will probably require you to purchase a small product, coffee or cake etc but that is a small price to pay for the luxury of mobility at the tip of your fingers.

Free WiFi Finder is available in over 50 countries which makes travelling abroad no problem and with the information accessible offline, you won’t need to be connected to the net which is definitely a smart feature.

 

Dropbox

Dropbox is the king of cloud storage applications. Dropbox’s elegance lies in its simplicity – dragging folders from your desktop into your dropbox file allows you to transfer your files easily across many devices, and also to your family or friends with its easy-to-use sharing functions.

Australian App Developers

Dropbox helps backups your important files with storage via a  cloud. Storage space ranges from 2GB on a free basic account to 1TB with a pro account. Furthermore, it has an option to increase the security of your files. Whether you’re using it for work or saving personal files, Dropbox will make sure they are secure. With its stunning User Interface and functionality, it’s hard to overlook Dropbox as one of the best cloud storage applications out there!

 

Pocket

Have you ever stumbled across a great article that you just don’t have the time to read? I for one have fallen victim to this many times.

If you’re like me and don’t have a lot of time throughout the day, to sit there and read these articles and find yourself staying up at night trying to remember where you saw the articles, then Pocket is the mobile app for you!

App Development Australia

Pocket’s Android App. Source: Google Play

Pocket, originally called Read It Later, started off as an application to save articles. Overtime  it has grown to accommodate to videos and images. The app lets you bookmark and has extensions along with compatibility to a lot of other apps. It also has built-in saving functions you’d find in other apps such as Flipboard and Pulse.

Pocket also improves the reading experience by displaying content without the usual chaos of ads, sidebars, buttons and more. Pocket’s new User Experience design, along with its clear, uncluttered reading spaces, makes it my choice for read-it-later apps.

 

Streaks

This app essentially is a motivating tool to help create good habits. I love how Streaks rewards you for continuously completing the same task, which helps forms good habits. It has an beautiful UI and is incredibly simple to use.

Streaks limits you to tracking six tasks at any one time. This ranges from tasks like remembering to brush your teeth to tasks that you can create and personalise. Knowing that not all tasks need to be done everyday, you can roster ‘days off’. Here, you don’t have to complete the task and it won’t break your streak.

Uber

The last few years we have seen the emergence of one particularly disruptive app that has completely revitalised the transportation industry. Welcome to the era of Uber.

Uber has seen enormous growth since its start off in 2009 with an estimated value of $85 Billion in 2016. Why so much growth you might ask? The necessity of being mobile these days is imperative and with a lower-cost alternative service that Uber provides, why go anywhere else?

As previously noted, Uber’s worldwide growth has allowed ride costs and waiting times to steadily decline. Furthermore, the rating system ensures that driver quality is relatively consistent, leading to an improved service quality in comparison to traditional forms of transportation. Ultimately, Uber is an essential app for the on-the-go entrepreneur.

Using these apps, will help you be more organised with daily tasks. As result, you’ll get the competitive advantage you’re striving for. Whether you use all of these great tools or even a completely different set of apps to improve productivity, we’d love to hear about them!

Leave us a comment below on any productivity apps that we may have missed.

The Top 6 Traits of Game-Changing Entrepreneurs

No two people are identical, just like no great tennis or basketball champions are ever the same. What they do have in common are certain characteristics that set them apart from the rest.

It’s these certain skills and traits that allow them to surpass the average sportsperson and become the best. It may be amazing hand-eye coordination or incredible athleticism, both of which are vital to be a great sportsperson. I believe the same can be said for entrepreneurs. The art of being an entrepreneur might not involve skills as tangible as athleticism, but there are consistent characteristics that all successful entrepreneurs must possess. Below are the 6 skills and traits that separate the entrepreneurial greats from the rest.

 

1. Invest in self

The most lucrative investment one can make, financially or otherwise, is investing in their ability and knowledge. Many of the great entrepreneurs of our time stress that success in business is not based on academic credentials, but instead achievement through self-education. Entrepreneurs often define it more broadly as a burning desire to continuously better themselves and always being proactive in improving their skills and knowledge.

All great entrepreneurs invest time in reading, learning and mastering their skills in their field of work. As Richard Branson, founder of the Virgin said “I see life almost like one long university education that I never had – everyday I’m learning something new”. They realise that every piece of information learnt is an opportunity, and passing it up may just give the competition the edge they need to get in front.

Melbourne App Developers

Continually educating yourself by reading books, online blogs (like this one), academic articles and, most importantly, learning from other successful people will keep you ahead of the game. Remember, YOU are the most important asset of your business.

 

2. Self confidence

If you don’t believe in yourself, who will? Most entrepreneurs agree that at the start of a venture no one will see your dreams and ideas as you will. Yet they ignore the naysayers and have confidence in what they truly believe they can achieve. No one will sit behind you telling you what your vision will look like and how you should strive to achieve greatness except for yourself.

Mobile App Development

Source: Forbes

 

3. Time Management

The ability to manage your time is essential for any entrepreneur. This is especially true in small businesses or startup ventures. It’s about managing your time to create space where you might not have originally thought possible.

A common problem that all entrepreneurs face is not having enough time. People assume that everything has to be done by themselves, when in reality, there won’t be enough time to do so. Especially in the early days when you may be trying to juggle a full time job, family and other commitments.

“Entrepreneurs understand that one person cannot do everything themselves.”

Being able to delegate tasks to others, when you may not have the time or the skill set to do is also a main component in time management. A good entrepreneur realises that they will not be the best at everything. Being able to identify strong points in others and delegating them tasks where they might be more efficient than you will free up time to be able to focus on other important tasks.

 

4. Salesmanship

Your ideas are only as good as your pitch. You have to sell your concept and ideas whether it’s pitching your idea to potential investors or negotiating business direction with business partners or other stakeholders. It’s no good having the answer to one of the world’s problems if you can’t sell your solution to the people you need to win over to make it happen. You also have to create a need for the customers to buy your product/service and it has to show a clear solution to a problem they pose.

Not only do entrepreneurs have to create the sale they also have to be able to keep everyone happy. Research shows that for most businesses, revenue comes from about 80% of recurring customers and only 20% from newcomers. This is certainly true for mobile apps.

The apps that generate the highest revenue are free to download and the revenue often comes from small subscription fees, in-app purchases or ads designed to continue users to spend. This is why customer satisfaction is the highest priority in business because in the end, it’s the customers that dictate whether you succeed or fail.

 

5. Perseverance

A good entrepreneur sees their vision with crystal clarity and never lets failure or naysayers get in the way. Failing is a part of life and most definitely a part of business. You may learn some of your greatest lessons by failing and as long as you have the perseverance to keep going each failure will become a stepping stone closer to success.

Business is a long distance marathon, not a sprint. If you have ever had the chance to speak with someone who participates in long distance running they will tell you that it’s your mind that will try and give out on you first, not your legs. The same can be said when it comes to entrepreneurship.

 

6. Inner Drive

Entrepreneurs possess a passion for success beyond that of the average person. Whether they had a tough childhood, coming from a household where money was a rare commodity or they were given all the tools from a young age to do well in life. Entrepreneurs have a deep inner drive that pushes them past the expectations of that of an average person.

No one can tell you to dig deeper and push harder then the next guy. Well, they can, but probably to no avail. It’s the true passion for their work or the crazy idea that they can change the world and make a difference that is the driving force that keeps an entrepreneur’s inner fire burning. Consistently striving to better themselves and their businesses.

One day you’ll look back on your life and ask yourself these questions: What did I contribute to society? How has my existence affected the people I co-inhabited this earth with? Will the mark I leave behind hinder or improve the world for generations to come? True entrepreneurs are answering these questions at work everyday.

So do you have what it takes to become an entrepreneur? If all these points resonate with you then I you are already on your way to entrepreneurial success! If not, there’s still time! You’re reading this blog because you want more from yourself.  Above all else, it is your inner drive that truly defines your success.

 

The 4 Characteristics of Successful App Startups

What are the shared traits of apps like Uber and Airbnb that help them become impactful multinational companies? The answer can vary depending on industry and business model. In this post we share the four most common characteristics of successful app startups.

Not since the dot-com days of the late 90s has there been such a prevalence of tech startups. The rise of mobile technology and innovations such as cloud computing has spurred this latest round of tech entrepreneurship.

As the mobile revolution becomes mainstream, new business opportunities are being presented. At Launchpad App Development, we help entrepreneurs and emerging businesses realise these opportunities through iPhone, Android and Web App Development.

Here are the important qualities to achieving app startup success in the evolving mobile marketplace.

They are disruptive

One of the defining characteristics of successful app startups is Disruption. A disruptive app challenges the status of an industry – transportation, retail, lifestyle, etc. – to such an extent that the traditional way of doing business becomes practically obsolete.

That’s easier said than done, and a lot more difficult than creating an app that follows consumer demand and market trends. So why are so many app startups aiming to innovate rather than regulate?

As the late Steve Jobs succinctly put it: “Innovation distinguishes between a leader and a follower.”

So is a disruptive app created?

Clayton Christensen – who introduced the disruptive innovation theory in the Harvard Business Review – notes that disruptive innovation often starts from the low-end market foothold.

Consider an industry where companies try to provide their most profitable and demanding customers with ever-improving products and services. In such an industry, these companies are paying less attention to less-demanding customers. This opens the door to disruptive apps to provide these low-end customers with a Minimum Viable Product.

Example – Uber

The taxi industry is tightly regulated and the drivers face strict obligations. In most cities, drivers need a special operator’s license in order to act as a taxi. Furthermore, there are restrictions to what cars they can legally drive.

In comparison to traditional taxis, Uber started in the low-end market by allowing anyone with a car to drive other people around for money. No special certification or knowledge was required.

As Uber’s network grew in each city, ride costs and waiting times declined and the rating system ensured that the driver quality was relatively consistent. With this improved service quality, Uber was able to move upstream to attack taxis directly – a classic disruptive move.

Uber Most Valuable Startup

Now worth $85 billion AUD, Uber is the World’s most valuable startup. Source: Statista

They have a well-defined Value Proposition

A value proposition is a statement that explains what benefits your app provides and how it does it uniquely well. It describes your target users, the problem your app solves, and why it’s distinctly better than the alternatives.

A significant part of defining a value proposition involves what Forbes writer Michael Skok calls the 4Us:

  • Unworkable: Does your app solve a broken business process where there are real, measurable consequences to inaction?
  • Unavoidable:  Is it driven by a fundamental requirement for accountability or compliance?
  • Urgent: Is it one of the top few priorities in the marketplace that your startup is entering?
  • Underserved: Is there a noticeable lack of valid solutions to the problem you’re looking to solve?

If you answered yes to these questions, then you’re on the right path toward a compelling value proposition.

Example – Evernote

Evernote’s value proposition is to “help the world remember everything, communicate effectively and get things done”. From saving ideas and thoughts to preserving experiences to working efficiently with others, Evernote’s distinct app offering makes it easy for users to stay productive and organised.

With a well-defined value proposition, you know that your target market is primed for the solution that your app provides.

They start with a small market

When it comes to successful app startups, there’s been a lot of talk about the huge market that’s readily available through the ever-evolving mobile platform.

While it’s true that a startup must eventually reach a large market to transform into a large company, it’s actually best to identify a narrow market segment to begin with.

As we covered in a previous post, starting with a small market helps you to understand the behavioural traits of app users in an insightful manner, while also underlining any issues that need to be rectified more quickly.

“Begin with a really small market, take over said market, and then expand that market in concentric circles.”

Peter Thiel, PayPal Co-Founder and early Facebook Investor.

 

Thiel advises in his lecture , “the greatest mistake you can make as a new startup is going after a giant market from the get-go. That signifies that you haven’t defined categories properly. And you’re going to be dealing with too much competition in one way or another.”

If you want to turn your app startup into a successful company, you should first capture targeted small markets and then help that market grow over time.

They provide an outstanding User Experience

By definition, a startup is a new company. They can’t be dependent on brand loyalty built over years or decades like their big, entrenched competitors can.

This is why providing a useful app product that’s simple and intuitive to use is so important to the business’s long-term success.

So how do you deliver a great user experience for the app that you’re building? Here are some guidelines to get you started.

  • Easy flow and navigation – Once you’ve decided on the first set of features you want to be part of the app, it’s essential that you make it easy for the user to navigate from screen to screen, or from one feature to another. Your aim should be to reduce the learning curve for the users and make navigation more intuitive.
  • Understand your customer What is the profile of your typical customer (E.g. Age group, gender, their behaviour with technology, etc.)? The navigational features (such as button size, easy tap instead of swipes) will differ from a 5 year old compared a 55-year-old mobile user.
  • Utilise the platform – Each platform, iOS or Android, offers various gesture-based navigation tools. Swipes (left, right, up or down) can bring a new screen and remove another, while a pinch can zoom into content or move out of the current screen as well. Depending on the nature of your application and its purpose, platform-specified gestures should be offered to provide an intuitive navigation experience.

App User Experience

The iPhone’s gesture-based navigation tools. Source: Business 2 Community

The User Experience your app offers should be an integral part of your product strategy. Remember, success is by design, not by chance.

Remember, success is by design, not by chance.

Concluding Thoughts

Whether your app idea will grow into a successful startup depends on a variety of factors. They have common characteristics that can be identified.

Successful app startups are disruptive, have a well-defined value proposition, start with a small market and provide an amazing user experience. Making sure that your app concept has these four traits will set you on the right path to achieving startup success.

What additional characteristics do you believe lead to app startup success? Let us know in the comments section below.

4 Key Ingredients to a Successful App Startup

What makes an app startup successful? We outline the four components of successful mobile apps so you can strive for App Store success.

Success comes to those who persevere. It also comes by design and not by chance. Understanding this subtle, yet pivotal difference can set the direction of your efforts on the right path.

If you want to transform your innovative app idea into a sustainable business, there’s no secret method or ‘growth hacking’ technique that guarantees App Store success.

As an app entrepreneur, a well-crafted app development process that addresses market strategy, user experience and product execution provides the building blocks for a successful mobile app.

These are the four key ingredients that constitute those building blocks. An understanding of each component increases the likelihood that your app startup will attract a loyal user base and generate ongoing revenue.

 

Value

The building blocks of a marketing-leading app development process are laid down by identifying the value provided to its intended users. Every successful mobile app offers a solution to a problem that customers are willing to pay for.

Some of the most successful startups were established from problems that the founding entrepreneurs experienced themselves and then solved with an ideal product/market fit.

It’s not just about solving a problem, though. It is about whether iPhone and Android Phone users would be willing purchase your solution or shift from an existing app because you solved an intrinsic problem that no other app could.

Identify the core value the your app intends to provide to its target audience and validate whether there is a need to use the app a second, third and fourth time on a consistent basis.

 

Design

A key element in the success of any mobile app is a user-centric approach to design. The app’s design, experience and usability  should resonate with the target market.

As the late Steve Jobs succinctly put it: “Design is not just what it looks like and feels like. Design is how it works.”

Design can be broken down into two main aspects where one leads the other. The first is the functionality and form of the app. Once you’ve selected the first set of features that will comprise the app product, it’s essential that the flow from one screen to another, or from one feature to another, is as simple as possible for the user.

To make the navigation process more intuitive, you should aim to minimise the learning curve for the users. This part of design, commonly referred to as User Experience or UX, is the process of enhancing user satisfaction by improving the usability and accessibility provided by the interaction between the user and the product.

This is followed by the graphic design or User Interface Design (UI), which is the process of understanding of who the customer is – factors such as age, gender and geographical location play an important part in how the app will look.

Furthermore, the colour scheme of an app design is scientifically proven to drive certain emotions in people. This is why you see specific colours used in certain brand logos and product design.

 

Branding & Marketing Colour

Colour Psychology in Marketing and Brand Identity. Source: Visme

When you have an understanding of your target market, design an interface and experience that incites an emotion that you would like your user to feel.

 

Distribution

Distribution can literally determine whether your mobile app is successful or not. Getting your app into the hands of both iPhone and Android users is potentially the biggest hurdle.

There are multiple marketing channels available to spread the word about your app, including Facebook Advertising and Blog Writing. In my experience as a Product Manager across an array of app development projects, you need to start the distribution process by exploiting every market channel at the early stages of promoting your app offering. This is the only way you will discover which channels produce the best results.

Mobile App Marketing

Flipkart distribute their app to Android users that Google a product that is available on Flipkart. Source: Business 2 Community

For our apps, we research and develop a marketing strategy document with a comprehensive execution plan across all channels. We then study the results of our marketing efforts across all the channels over a quarter to half-yearly period. This provides a comprehensive insight into the most effective channel that delivers best user conversion rate and ongoing revenue stream.

Along with a marketing strategy, you should create a compelling story about your app that shows its value proposition clearly. Consider Instagram’s value proposition: “Capture and share the world’s moments.” When it comes to emotionally connecting with potential app users, it doesn’t get more clear and simple than that.

 

Scalability

Scalability is all about how adaptive and flexible you are to your users’ feedback. It’s also about your commitment you are to continuous product iterations, improving the app’s features and enhancing the overall experience it provides over a period of time.

A good way to approach this is to identify a narrow market segment to begin with. This could be within your own social circle or an extended network of people that are potential app users – randomly selecting a user base doesn’t help. Another efficient form of market segmentation is reaching out to customers within your city – similar to how Uber started.

This helps you to understand the behavioural traits of app users in a close and personal manner, while also highlighting the mistakes that need to be rectified more quickly. The faster you learn from your users, the easier it gets to deliver them a better solution.

The moment you are able to satisfy the app needs of this smaller market segment, all you have to do is scale your efforts to distribute your app offering to similar users with the confidence that your app provides an ideal product/market fit. And remember, a loyal advocate of your app startup is worth a million!

Looking to launch your app idea towards startup stardom? Contact us to find out what we can do for you.

5 Reasons an App Startup Is the Shortest Route to Financial Freedom

The top 1 percent of wealthiest people in the world didn’t become rich trading time for money. And in light of this, it’s fairly logical to assume trading time for money won’t work for you either.

Financial freedom is only possible with a strategy and business model that is scalable. “How do I do that?” I hear you ask – welcome to the world of digital business.

Digital businesses have created a new economy that is accessible to everybody. They can be websites but at the bleeding edge of this global technological disruption trend are apps. Apps provide a vastly improved user experience in comparison to mobile websites. Coupled with the ability to take full advantage of smartphone functionality like GPS and push notifications, mobile websites don’t even stand a chance.

It’s the sheer size and explosive growth that has already changed our perception of the traditional way of doing business. Uber, Instagram, Airbnb and numerous other tech companies have completely redefined their respective industries and have practically overthrown their traditional brick-and-mortar counterparts.

What does this mean for you? Well, the advent of App Stores that allow third-party entrepreneurs to create new software experiences has in many ways levelled the playing field for entrepreneurs to compete with major corporations.

This is because apps have the unique ability to grow exponentially. They present endless possibilities to scale with a lot smaller investment then traditional business models of the past. Of course, creating the next revolutionary app isn’t going to be easy but it also doesn’t happen by chance. Check out our 5 Top Strategies to Get More App Downloads blog for a better understanding of what’s involved in getting downloads and creating a successful app business.

Moving on, here are the top 5 reasons why taking your energy to the App Store will help immeasurably grow your business (and wealth) and regain your long lost freedom.

1. Scalability and exponential growth

Regardless of what type of business or industry you are in, scalability is an essential for growing your business. Establishing a business model that includes an app is the shortest route to truly exponential growth and it’s possible with a shoe-string marketing budget. The most successful businesses today are rooted in highly scalable app business models – Uber, Google, Facebook, Snapchat – the list goes on.

An app startup provides all of the essential ingredients to create the perfect scalability formula. Some of the main ingredients that app development provides, among countless others, include:

  • Instant access to more than 2 billion potential customers (roughly one-third of consumers worldwide).
  • Low costs to build a world-class app in comparison to starting a traditional business.
  • Robust integration capabilities with social media and free access to the most sophisticated and user-friendly marketing platforms.
  • Overnight proof of concept with real time customer-feedback.
  • Drastic reduction in costs for all aspects of running your business.

Success and scalability are intertwined. Taking your business to the App Store lets you achieve the scalability necessary for your business to thrive by maximising output while minimising costs and time.

 

2. Time over money

App Startups are not in some parallel universe that is exempt from the laws of reality. This is quickly discovered by many self-proclaimed entrepreneurs that hire the cheapest freelancer to develop their app. Your app concept will not simply reach a million- or billion-dollar valuation just by being on the App Store.

However, building an app startup does provide certain shortcuts to those who leverage its benefits. By understanding and mastering these benefits, you will be able to drastically increase your business’ growth while scaling back the amount of time you spend in your business.

Once you design and launch your app, little additional time is required to run it because of the efficiencies and automation tools provided online. Virtual assistants have reduced your time commitments even further and for next-to-nothing prices. This gives you more time to focus on big-picture projects that take your app startup to the next level. It also allows you to live life on your terms, and focus on the things that keep you motivated and engaged.

 

3. Create raving fans and loyal advocates

The goal of business is to create raving fans and loyal advocates. They go out of their way to promote your product to anyone and everyone, not because you asked them but because they want to. This is the Holy Grail of marketing that you cannot put a price on. Creating a mobile app to attract these zealous supporters is paramount, and the quickest, surefire way to achieve exponential growth.

An app gives you the best opportunity to prove your credibility and authenticity. By showing your customers that you can consistently provide them value and deliver on your business’s promises, you can earn their support. Creating a personalised app experience allows you to shift your customer’s perspective from a one-time user to a lifelong raving fan and loyal advocate.

iPhone-6-Eaton-Centre

Apple’s loyal fanbase will (literally!) wait in line for their latest smartphones and tablets. Source: Mac Rumors

 

4. Maximise, not minimise, your time

It’s not about working hard, or working smarter, it’s about working right. App development has paved the way for this principle that has taken the entrepreneurial world by storm. In less than 24 hours you, as an entrepreneur, can think of an idea, create a minimum viable product or service, list the app product for sale online with a global customer base, receive instantaneous user-feedback, then modify and adjust your app startup based on that feedback! Efficiency at its finest.

Validating that your app idea works by attracting users and generating revenue is priority number one. Remember, your customers are marketing geniuses. They know exactly what they want and it is your job to find that out. Too many entrepreneurs begin with an idea for a app product that they think people want. They spend months, sometimes years, making sure the product and business are perfected without ever testing or even showing it to potential users! App development has given you the perfect platform to do just that.

 

5. Now is the perfect time

What are you waiting for? There will never be a perfect time to take action and develop an app. If you’re waiting for the right time, regret is guaranteed. Forget the naysayers and be decisive. I am telling you from experience that now is always the perfect time to chase your biggest ambitions. 

Your only one call away from a confidential discussion to evaluate your app idea. To find out how we can help you launch your app startup, give us a call on 1300 277 434 if you’re in Australia or email me at dane@launchpadapps.com.au if you’d prefer.

How many apps do you need to download before you create your own? Stop being a mobile consumer, and switch teams to be a producer first, and a consumer second. Those focused on building something bigger than themselves are the ones that produce results – they are changing the world, not just consuming it.