Over the years, Apple has consistently maintained their position on the front line for all things business. These products have helped businesses with organisation and productivity. They’ve also offering companies a new platform to engage with their audiences using innovative software. In doing this Apple has become an embedded part of modern and mobile business.
Since its release, the iPhone has set the benchmark for all mobile businesses. By creating a top of the line device that values user experience and speed whilst simultaneously offering companies an innovative platform to reach new audiences Apple has essentially created a product that seamlessly mixes business and pleasure.
With the release of the iPhone 7/7 Plus we have seen major updates to the hardware of the iPhone itself that will put pressure on companies to revamp their apps in order to stay current.
Apple CEO Tim Cook at the launch of the iPhone 7. Source: Daily Mail
Apple CEO, Tim Cook, recently announced the next generation of iPhones. They will include a longer battery life, updated software, improved hardware performance, and new A10 Fusion microprocessor.
The Apple A10 Fusion microprocessor boosts speed, making iPhones the ability to work 40% faster. than its iPhone6/6 plus predecessors, or more profoundly, the new microprocessor will allow the iPhone 7 Plus to work 120 times faster than the first generation iPhone.
The Apple A10 Fusion microprocessor is 120 times faster than the original iPhone. Source: ExtremeTech
We can only conclude that these updates in the iPhone’s 7’s hardware will have a direct impact on business’ bottom line.
It is only natural that users will be expecting mobile apps, sites, and games to react and behave as fast as the rest of the phone.
This update will put significant pressure on developers to optimise their apps to improve the speed and interactivity in order to distinguish themselves against their competitors and keep their audience engaged.
iOS software is known for its cross-generational usability that can effortlessly be applied to any business model. iOS 10 is no different. In the most recent update Apple has partnered with Deloitte to help enterprises engage with iOS in order to help businesses drive their mobile strategies.
Additionally, IOS 10 offers an improved usability. This makes it easier for businesses to connect their devices to maximise productivity and efficiency. Business apps such as Evernote can now be quickly accessed as a widget in Today, offering users the ability to operate features of the app without having to leave today. Additionally, the iOS app Workflow has been updated to allow users to automate functions across other apps and can easily be launched from inside other apps.
Some of the best business based apps for iOS10 include:
- Box, for importing documents
- Skitch, for annotating images and maps
- SignalMe, for meeting room efficiency
- iAuditor, for safety inspections.
Handoff is another awesome cross-platform iOS app that allows you to begin work on one device and seamlessly transition to another to complete a project.
Handoff Mail. Source: MacRumors
Overall, iOS is an incredible software that has the ability to support, nurture and boost the productivity of a business. It is a software that utilises apps to offer a complex and in depth support system to your business, yet is easy to understand at an entry level.
What really separates iOS 10 from previous updates is the latest updates to Siri.
Siri is the inbuilt AI system that Apple employs across the iOS software. In iOS 10 Apple has broken ground by opening up Siri to third party developers. This is a huge step that not even Google has taken.
Siri can now communicate with your client’s favorite apps to search for photos, message their friends, make payments, place calls, book rides and start workouts just by using their voice. This is a super impressive development and one that businesses and their apps should definitely capitalise on. As a result, The update makes it easier for people to interact with their favourite apps. For customers who favour Siri, this could be the difference between what apps they use within their daily life.
Apps such as Uber and WhatsApp, are currently in the process of already developing software to support the updated Siri.
You can now use Siri to book a ride on Uber and Lyft. Source: Apple Newsroom
Overall, Apple is making leaps and bounds in the business world. Their software is aimed to support the growth of businesses internally. Finally, it is also creating a platform for businesses to reach and grow client base. Now, Apple is a commonly loved brand with sleek designs, social status and business prowess, mixing business and pleasure seamlessly.
Guest written by Ash Donovan from Digital8.
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