An effective app marketing strategy requires a blend of traditional and new channels to attract users and generate revenue. In this post, we share the 12 best marketing channels to optimise your app’s user acquisition and retention strategies. In 2008, the Apple App Store was launched with only 500 apps. With the App Store came […]
Instagram reached two important milestones in 2015. Neither of them had anything to do with Taylor Swift or Justin Bieber. Firstly, Instagram surpassed Twitter to become the second biggest social media platform in the world, after its parent company Facebook. Secondly, and most importantly for this blog topic, Instagram activated its advertising API for marketers […]
All app entrepreneurs want the same thing: to increase the number of people that download their app. Growth hacking should be one of everyone’s top priorities. So, what can you do to increase app downloads? In this post, we provide five strategies to app growth that inherently increases user retention and product success with the App Store […]
To maximise your app’s conversion rate for the lowest possible user acquisition cost, it is crucial to understand how to optimise the sequence of screenshots on the App Store page. In this post, we examine those high-converting screenshots that drive more traffic to your app’s page and, in turn, lead to more app downloads. According […]
To advertise your app successfully on Facebook, you need to understand Facebook’s unique opportunities, and how it differs from other marketing channels. Within this guide, we highlight the core aspects of Facebook mobile app marketing, explaining the process from start-to-finish and providing tools to scale your operations towards sustainable and cost-effective ad campaigns. More […]
Photo Source: Essential App Marketing Entrepreneurs need to market their App startups. When it comes to marketing an App offering online, content marketing through blog writing is one of the most effective methods to spread the word about your App and position yourself as an industry expert. But an effective blog post is not the […]
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